Amazon Keywords Research 2020

Sep 17, 2020
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  • Details
  • Timestamps
  • Transcript

Dr. Amazon Podcast with Troy Johnston

Do you want to show up on the first page of Amazon search results?

Today we’ll talk Troy Johnston from Seller.Tools about Amazon Keywords Research for 2020

Join us to learn how to find the best keywords; how to optimize your Amazon listing; how to identify right seed keywords; why you should dive into Brand Analytics; what common mistakes sellers do.

About the speaker

Troy Johnston Co-Founder of Seller.Tools

Troy Johnston is the Co-founder of Seller.Tools, a robust suite of optimization tools leveraging actual Amazon data. He sold one of his flagship brands for multiple 7 figures and quickly moved to consulting for 8 & 9 figure clients on Amazon. Troy is obsessed with creating data-driven solutions for Seller.Tools clients by empowering sellers with the best data alongside exclusive features.

  • 00:28 Intro
  • 01:18 Troy Johnston background as Amazon Seller and co-founder at Seller.Tools
  • 02:50 Amazon Sellers Mistakes
  • 06:04 The Importance of Keywords
  • 06:58 Why you should double-check your Search Term Reports
  • 09:27 What metrics you should take into consideration
  • 12:30 Long-Tail Keywords
  • 15:00 How to identify your seed keywords
  • 16:13 Dive into Brand Analytics
  • 19:54 Keyword Research Difficulties
  • 23:05 One tip for Amazon Sellers

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