Influencer marketing for Amazon brands – how to track their impact

Jun 09, 2021
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Dr. Amazon Podcast with Paul Baron

Times change, and the strategies you use to promote your  Amazon brand need to change too. One of the most effective ways to expose people to your product is influencer marketing. Using opinion leaders enables Amazon brands to reach their target audience in an organic, meaningful way.

Today we discussed how to correctly implement influencer marketing and track Influencer Impact with Paul Baron, a million-dollar Amazon seller, an international Keynote speaker on Chatbots and Influencer marketing. His brands have been featured on the Rachael Ray Show, in Forbes magazine, on televised and print news.

About the speaker

Paul Baron Founder & CEO at Chat Marketing University

Million dollar Amazon seller, Amazing.com instructor, ASM5 student, and a sought-after expert consultant on Chatbot Marketing Automation. His brands have received consulting from Shark Tank’s Barbara Corcoran, and have been featured on the Rachael Ray Show, and Forbes magazine.

  • 01:38 Paul’s personal success story – from website development to his own brand on Amazon
  • 04:15 How digital marketing experience helps on Amazon
  • 06:34 Does every seller need to build a brand? What are the benefits?
  • 09:53 How to understand if this is the right time for your brand to attract influencers?
  • 13:27 Ways to track influencer impact
  • 16:21 Your promotion strategy depends on how much money you have
  • 19:13 Where and how to find the perfect influencers for your brand?
  • 22:02 Differences between brand ambassadors and influencer groups
  • 23:22 One top brand building tip from Paul Baron

Sorry, we are working on this transcript right now. Please, check it back later or another time.

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