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Power of Social Media for your Amazon Business

Oct 28, 2020
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Dr. Amazon Podcast with Cassandra Craven

Needless to say, social media is a powerful tool to grow your e-commerce business and drive more sales, and in this episode, we’re joined by Cassandra Craven – social media manager at Helium10, who shares actionable advice on how to create the best social media strategy for your Amazon Business.

Learn more about:

  • Which social media platform to use for your business
  • How to build brand awareness
  • Where to find influencers for your brand
  • The power of user-generated content
  • Mistakes you should avoid

About the speaker

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Cassandra Craven Social media manager at Helium10

A social media maven, Cassandra has been making strides in organic social media for over a decade. In her earlier years, she managed and produced content for both national and international brands in the television, film, and advertising industries, including two Emmy-nominated TV series and the 2018 top-grossing films, Aquaman and Marvel’s Venom. Using marketing techniques previously reserved for large-scale firms and name brands, Cassandra can teach individual sellers how to implement these strategies to effectively drive traffic to their listings and increase revenue.

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  • 01:33 Why social media are important for e-commerce business?
  • 06:22 Marketing plan for your social media
  • 09:43 User-generated content is important
  • 12:26 Instagram, Twitter, YouTube, Facebook – which platform to use?
  • 15:30 Common social media mistakes all brands should avoid
  • 17:10 Find your influencers
  • 19:18 Create a personal connection with your brand

Sorry, we are working on this transcript right now. Please, check it back later or another time.

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