Dr. Amazon Podcast with Cassandra Craven
Needless to say, social media is a powerful tool to grow your e-commerce business and drive more sales, and in this episode, we’re joined by Cassandra Craven – social media manager at Helium10, who shares actionable advice on how to create the best social media strategy for your Amazon Business.
Learn more about:
- Which social media platform to use for your business
- How to build brand awareness
- Where to find influencers for your brand
- The power of user-generated content
- Mistakes you should avoid
About the speaker
A social media maven, Cassandra has been making strides in organic social media for over a decade. In her earlier years, she managed and produced content for both national and international brands in the television, film, and advertising industries, including two Emmy-nominated TV series and the 2018 top-grossing films, Aquaman and Marvel’s Venom. Using marketing techniques previously reserved for large-scale firms and name brands, Cassandra can teach individual sellers how to implement these strategies to effectively drive traffic to their listings and increase revenue.
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