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The Importance of Customer Lifetime Value on Amazon

Sep 11, 2020
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  • Details
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  • Transcript

Dr. Amazon Podcast with Rael Cline​

Today we’ll talk with Rael Cline from about Customer Lifetime Value and why it’s such a powerful metric for Amazon sellers.

Join us to learn what Amazon Customer Lifetime Value is; how to calculate it; how it can help you to drive sales; how to build long-term relationships with clients; and how to spend on Amazon Ad campaigns wisely.

About the speaker

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Rael Cline Co-Founder and CEO at Nozzle

Rael's experience includes a number of years in management consulting and private equity and well as in the startup world as director and Chief Commercial Officer at AppChat and most recently MediaGamma Limited, a machine learning company based in London.

  • 0:28 Intro
  • 1:10 Rael Cline background and how was founded
  • 5:40 What is the Customer Lifetime Value
  • 7:13 Where it can be used
  • 8:34 What metrics you should track
  • 10:09 Why it’s the powerful metric
  • 10:45 Focus on retention of the customer
  • 11:06 In which niche this metric is more important
  • 13:26 How to improve the customer lifetime Value
  • 13:57 Product Bundling
  • 15:10 Complementary products
  • 18:40 How to calculate the Customer Lifetime Value and why you need a software

Sorry, we are working on this transcript right now. Please, check it back later or another time.

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