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Decoding Amazon ACOS: A Guide to Achieving Precision

Facing challenges when it comes to understanding and optimizing Amazon ACOS for your products? You’re not alone; many sellers encounter difficulties in getting the most out of this essential metric to improve the efficiency of their advertising spending. Mastering Amazon ACOS, short for Advertising Cost of Sale, is crucial for scaling your Amazon business without…

Feb 16, 2024
  • Amazon Individual vs. Professional Selling Plans
    Amazon Individual vs. Professional Selling Plan

      Amazon provides almost limitless opportunities for sellers to get new customers and increase sales. Registering your store there is quite simple, but you must make several decisions along the way. One of the first concerns is which sales plan to choose — individual or professional. Today we will analyze the difference between Amazon selling…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Oct 14, 2022

  • What is Amazon Best Sellers Rank?
    What Is Amazon BSR (Best Seller Rank)?

      The Amazon platform lists a billion products in over 30 categories. And while these numbers might seem unrealistic, more incredible is that the great majority of products in the marketplace receive a particular Amazon products ranking, called the Best Seller Rank (BSR). But what is the Amazon Best Sellers Rank? And how can your…

    Avatar for Alex Nyezhnyk

    Alex Nyezhnyk
    on Oct 12, 2022

  • Amazon Product Insert Cards
    11 Benefits of Amazon Product Inserts for Sellers in 2022

      Is it possible to boost brand loyalty and awareness, drive sales, and collect reviews using a small piece of paper? Seems highly unlikely but not really if we are talking about insert cards. Be careful with your creativity and marketing vision not to violate Amazon’s policy. Today we will discuss insert cards’ benefits, crucial…

    Avatar for Anastasia Selukova

    Anastasia Selukova
    on Oct 06, 2022

  • Everything You Have to Know About Amazon's A9 Algorithm
    What is Amazon A9 Algorithm & How to Optimize for It?

      To get started, you will need a basic understanding of A9. The A9 algorithm is a system that Amazon leverages to determine the product ranking in search results. It is similar to the algorithm used by Google since it considers keywords when deciding which results are the most relevant to the search and which…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Oct 04, 2022

  • How to Optimize Facebook Ads for Amazon Products
    How to Optimize Facebook Ads for Amazon Products?

      If you want to boost your sales on Amazon, Facebook Ads is an option. Detailed targeting allows sellers to attract a lookalike audience and users who are most likely to purchase. However, running Facebook Ads for Amazon products can be tricky, especially if you do not know the nuances. Stay tuned to learn how…

    Avatar for Alex Nyezhnyk

    Alex Nyezhnyk
    on Sep 29, 2022

  • Amazon Brand Registry Benefits
    How Can You Benefit from Amazon Brand Registry?

      With many sellers and a constantly expanding third-party marketplace, Amazon keeps growing and improving the Brand Registry. Signing up there and managing a business is a perfect solution when building and protecting a brand on Amazon. So what is a Brand Registry on Amazon? Amazon Brand Registry was created several years ago and is…

    Avatar for Anastasia Selukova

    Anastasia Selukova
    on Sep 27, 2022

  • How Much Does It Cost To Advertise On Amazon?
    How Much Does Amazon Advertising Cost in 2022?

      Amazon has made far-reaching changes to more than just online shopping. It has led to a drastic shift in Internet marketing and advertising. Advertising on Amazon generates much income for sellers, and the competition is genuinely intense. As a result, all sellers do their best to present their products to as many buyers as…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Sep 23, 2022

  • Is Amazon PPC Worth It?
    Is Amazon PPC Worth It in 2022?

      Amazon’s popularity keeps going up. According to statistics, around 57% of online shoppers consider Amazon the main source of inspiration. Competition between brands is getting increasingly fierce, encouraging them to use paid promotion. In recent years, Amazon ad revenue has grown from $12.63 billion in 2019 to $31.16 billion in 2021. At the same…

    Avatar for Alex Nyezhnyk

    Alex Nyezhnyk
    on Sep 21, 2022

  • Best Amazon Advertising Tools
    5 Best Amazon PPC Software and Tools for Sellers

      Are you looking for the best Amazon PPC software? Then, you are in the right place since we have prepared a carefully sorted list of Amazon PPC management software. Amazon PPC software helps you efficiently manage your Amazon PPC campaigns. As a result, it will help you save time and money. In addition, multiple…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Sep 16, 2022

  • TikTok for eCommerce
    TikTok for eCommerce: From Beginner to Expert!

      TikTok, which initially started as a social network for cool teenagers, today is a popular promotion tool. According to eMarketer’s forecast, the US TikTok market will be worth $80 billion by 2025. Let’s take a look at the rapid growth of this social network. TikTok appeared in 2016 but has already managed to get…

    Avatar for Alex Nyezhnyk

    Alex Nyezhnyk
    on Sep 14, 2022

  • Amazon Attribution Program
    What Is Amazon Attribution And How Is It Used?

      Amazon Attribution is a free advertising tool created by Amazon. It enables sellers to measure the effectiveness of their external advertising endeavors. In addition, Amazon Attribution provides sellers with detailed analytics and information to better understand which off-Amazon marketing channels are the most suitable for their businesses. Using this tool, you can smoothly measure…

    Avatar for Anastasia Selukova

    Anastasia Selukova
    on Sep 09, 2022

  • Run Google Ads to Amazon
    How to Run Google Ads for Amazon Products?

      When you run a Google Ads campaign to your Amazon listings, it will take time for your bestseller and product rankings to boost. Read on to learn a few tips on advertising Amazon products on Google, optimizing your campaigns, and understanding the steps to take as an Amazon seller after launching Google Ads for…

    Avatar for Anastasia Selukova

    Anastasia Selukova
    on Sep 07, 2022

  • Amazon FBA vs FBM
    Amazon FBA vs FBM: Choosing The Best Business Solution

      If you have come across this article, you are probably in the middle of choosing a suitable fulfillment model. And you are not alone there: Amazon has over 1,9 million active sellers, with 3,700 new ones joining daily; and each of them faces a choice: FBA or FBM. There is a belief that beginners…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Nov 18, 2022

  • Amazon Automation Review: Chance or Scam?
    Amazon Automation Review: a Chance or a Scam?

      Who does not want to make maximum profit with minimum effort? Almost everyone, with Amazon sellers being no exception. You must have heard of the Amazon automation business, which promises 6-figure profit as a passive income. All you need is to make a significant initial investment, after which everything will spin like a rollercoaster.…

    Avatar for Daria Hredinar

    Daria Hredinar
    on Oct 28, 2022

  • top amazon aggregators list
    Amazon Aggregators

      Aggregators are an essential component of the Amazon seller journey. Annually, multiple new eCommerce sellers enter Amazon, and aggregators play a leading role in bringing sellers’ businesses to the next level. Once a brand is built and does not know where to move next or wants to leave, this is where Amazon aggregators come…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Oct 25, 2022

  • How Does The Amazon Supply Chain Work?
    How Does Amazon Supply Chain Work in 2022?

      Have you ever wondered why Amazon is so successful? The company that used to be a website selling books in 1995 is today a monster of all-imaginable online sales. Today, the marketplace processes 3-4 million orders daily, which is not even the limit. There are many reasons for the marketplace’s success, but the most…

    Avatar for Lana Parchuk

    Lana Parchuk
    on Oct 21, 2022

  • Amazon FBA Salex Tax Guide
    Amazon FBA Sales Tax Guide: What Exactly You Have to Know!

      Albert Einstein once said that the income tax is the hardest thing to understand. We suppose that he was not familiar with the US sales tax system. He could have been surprised at what a nexus is or how tax rates differ from state to state. Today we will talk about this and much…

    Avatar for Michael Iefremov

    Michael Iefremov
    on Oct 19, 2022

  • Amazon Individual vs. Professional Selling Plans
    Amazon Individual vs. Professional Selling Plan

      Amazon provides almost limitless opportunities for sellers to get new customers and increase sales. Registering your store there is quite simple, but you must make several decisions along the way. One of the first concerns is which sales plan to choose — individual or professional. Today we will analyze the difference between Amazon selling…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Oct 14, 2022

  • What is Amazon Best Sellers Rank?
    What Is Amazon BSR (Best Seller Rank)?

      The Amazon platform lists a billion products in over 30 categories. And while these numbers might seem unrealistic, more incredible is that the great majority of products in the marketplace receive a particular Amazon products ranking, called the Best Seller Rank (BSR). But what is the Amazon Best Sellers Rank? And how can your…

    Avatar for Alex Nyezhnyk

    Alex Nyezhnyk
    on Oct 12, 2022

  • Amazon Product Insert Cards
    11 Benefits of Amazon Product Inserts for Sellers in 2022

      Is it possible to boost brand loyalty and awareness, drive sales, and collect reviews using a small piece of paper? Seems highly unlikely but not really if we are talking about insert cards. Be careful with your creativity and marketing vision not to violate Amazon’s policy. Today we will discuss insert cards’ benefits, crucial…

    Avatar for Anastasia Selukova

    Anastasia Selukova
    on Oct 06, 2022

Amazon External Traffic Guide