Online Amazon
Advertising Course

The most innovative and detailed Profit Whales course
about Amazon advertising

REGISTRATION
  • Profit Whales was included in the list "The most important companies in the e-commerce marketplaces ecosystem" according to MarketplacePulse.

  • Profit Whales is an official partner of Amazon Advertising.

Alex Nyezhnyk

Course author, Profit Whales co-founder

  • For Amazon Sellers
  • For PPC Specialists
  • For Amazon Brand Owners

Why this course is important?

  • 90%

    of participants got 30% growth in sales without raising ad spend

  • 88%

    of participants increased their profit by 30%

  • 100%

    100% original content

During the course you will learn about:

  • Niche analysis

    We are going to examine the marketplace, explore the Amazon search result page, view advertising placements, and check ad quality through the front-end

    Registration
  • Confident setup of advertising campaigns

    We will learn about different advertising types, how to build a semantic core, the ways of creating profitable ad campaigns, and about Zero to Hero structure from Profit Whales

    Registration
  • Advertising optimization

    We will choose initial budgets, find out how to optimize advertising manually and with help of Bulk File, explore 8 advertising strategies from Profit Whales

    Registration
  • Defensive strategy

    We are going to find the right ways of setting up advertising campaigns that will protect your brand and talk about it's importance, bust the myth that increasing bids is unnecessary, the same as enlarging the among of times advertising shows up

    Registration
  • Saving time during the ad launching and optimization

    We will mention how to automate the advertising optimization in a fast and effective way

    Registration
  • Attacking the competitors' listings

    We are going to describe how to attack competitors' listings with help of SP/SD advertising to not give them a chance for occupying first positions

    Registration
  • The methods of maximizing the benefits from each invested dollar

    We will analyse how to maximize the advertising benefits through learning what is unit economy and why it's worth talking about

    Registration
  • Amazon system and analytics

    We are going to talk about the attribution window, how organic ranking works, which metrics are influencing it, and advertising campaign results

    Registration
  • Automation of advertising setup

    We will figure out which services can help with building a semantic core and further work with Amazon advertising

    Registration
  • Niche analysis
  • Confident setup of advertising campaigns
  • Advertising optimization
  • Defensive strategy
  • Saving time during the ad launching and optimization
  • Attacking the competitors' listings
  • The methods of maximizing the benefits from each invested dollar
  • Amazon system and analytics
  • Automation of advertising set up
Niche analysis

We are going to examine the marketplace, explore the Amazon search result page, view advertising placements, and check ad quality through the front-end

Confident setup of advertising campaigns
Confident setup of advertising campaigns
Advertising optimization

We will choose initial budgets, find out how to optimize advertising manually and with help of Bulk File, explore 8 advertising strategies from Profit Whales

Saving time during the ad launching and optimization

We will mention how to automate the advertising optimization in a fast and effective way

The methods of maximizing the benefits from each invested dollar

We will analyse how to maximize the advertising benefits through learning what is unit economy and why it's worth talking about

Automation of advertising setup

We will figure out which services can help with building a semantic core and further work with Amazon advertising

Confident setup of advertising campaigns

We will learn about different advertising types, how to build a semantic core, the ways of creating profitable ad campaigns, and about Zero to Hero structure from Profit Whales

Defensive strategy

We are going to find the right ways of setting up advertising campaigns that will protect your brand and talk about it's importance, bust the myth that increasing bids is unnecessary, the same as enlarging the among of times advertising shows up

Attacking the competitors' listings

We are going to describe how to attack competitors' listings with help of SP/SD advertising to not give them a chance for occupying first positions

Amazon system and analytics

We are going to talk about the attribution window, how organic ranking works, which metrics are influencing it, and advertising campaign results

REGISTRATION

Alex Nyezhnyk

  • Co-founder of Profit Whales
  • 6 years work experience with Amazon Advertising
  • Amazon PPC Expert, works with 7-9 figure sellers
  • Speaker on professional conferences

$131,420,000

Overall sales in the clients'
shops in 2020

$37,604,000

Total advertising budget managed
by Alex in 2020

Amazon Advertising is almost uncontrollable. However, I developed a system of total control over each ad campaign metric. Thanks to this structure we can improve Profit Whales clients' results by 90%.

WATCH FREE WEBINAR

7 secrets of successful advertising
on Amazon

Profit Whales Course

What questions will be answered on Webinar?

  • Why advertising campaign structure is more important than optimization?
  • What are the two campaigns for new Search Terms research and what is the "black box" made for?
  • When is a good time for creating video advertising 1 keyword = 1 campaign?
  • How to work with bids and placements to lead the traffic in the right direction?
  • What is a proper way of launching the product with help of advertising and how to choose suitable bids?
  • Why exact/phrase/broad matches are negative assets of Amazon advertising for sellers? Where duplicates are permissible?
  • What are the most popular advertising strategies?

Course Program

Course Program

  • 30+

    Lessons

  • 50+

    Hours

  • 10+

    checklists and
    patterns

  • 10+

    Modules

  • 50+

    Articles

Part 1

Advertising philosophy of Amazon

    Module 1 - Amazon Advertising

  • What is Amazon Advertising and why is it important?
  • What types of business on Amazon need advertising?
  • Advertising influence on the organic sales
  • Profit Whales creation and optimization philosophy of advertising
  • Why conversions are so important and what is unit economics?
  • What metrics are influencing the quality of advertising?
  • How many reviews are necessary for product launching with help of advertising?

    Module 2 - The preparation for advertising

  • Marketplace analysis, best practices, SERP (Search Engine Results Pages) on Amazon
  • How to prepare the listing for advertising (Visuals)?
  • How to prepare the listing for advertising? (SEO Amazon)?
  • What categories are not suitable for the advertising?

Part 2

Creating advertising

  • Work with an ad account, best practices for convenience and scaling
  • Business Reports Overview
  • What advertising formats exist?
  • The difference between Auto and Manual Sponsored Products campaigns
  • Types of targeting on Amazon
  • What is a semantic core?
  • Where to find the keywords and how to structure them?
  • Negative targeting and why is it so important?
  • Basic Amazon PPC structure
  • Profit Whales Zero to Hero structure
  • Creation and structure of Sponsored Products campaigns
  • Duplicates in advertising
  • Creation and structure of Sponsored Brands campaign
  • Creation and structure of Sponsored Display campaign
  • How to determine the right budget?
  • What are the starting bids?
  • Budget's and bid's pattern for each campaign
  • Overviewing and building semantic core
  • Profit Whales 8 advertising strategies
  • How to advertise the variations right?
  • Advertising campaigns launching on Amazon

Part 3

Work with advertising and it's optimization

  • ZTH structure optimization
  • What are the important metrics for advertising optimization?
  • What are the important metrics for advertising optimization?
  • How to optimise through the Bulk File?
  • Choosing new keywords, PAT and negatives based on Search-term report
  • Why advertising doesn't show up?
  • The way to check advertising quality through the front-end
  • How to analyse competitors' advertising?
  • How to work with Lightning Deals and 7-Day Deals?
  • What are Stop Words?
  • Work with Placements in Sponsored Products
  • Brand Analytics
  • How to use Brand Analytics Business Reports for advertising campaign optimization?
  • How to attack competitors?
  • How does an advertising auction work with different match types on Amazon?
  • Attribution window on Amazon
  • What are search term isolation and placement isolation?
  • How advertising can help to become Best Seller?
  • What is reverse analytics and how it can be used?
  • Amazon's Choice Badge
  • Organic and PPC
  • Branded traffic
  • Most common mistakes in advertising campaign optimization
  • How to increase sales with help of advertising?
  • Exact, Broad, Phrase Matches: when and how to use it? Why do we ignore Phrase Match?
  • How to optimize the working process on advertising?
  • BIG DATA by Profit Whales

    Module 1 - Amazon Advertising

  • What is Amazon Advertising and why is it important?
  • What types of business on Amazon need advertising?
  • Advertising influence on the organic sales
  • Profit Whales creation and optimization philosophy of advertising
  • Why conversions are so important and what is unit economics?
  • What metrics are influencing the quality of advertising?
  • How many reviews are necessary for product launching with help of advertising?

    Module 2 - The preparation for advertising

  • Marketplace analysis, best practices, SERP (Search Engine Results Pages) on Amazon
  • How to prepare the listing for advertising (Visuals)?
  • How to prepare the listing for advertising? (SEO Amazon)?
  • What categories are not suitable for the advertising?

    Module 1 - Basics

  • Work with an ad account, best practices for convenience and scaling
  • Business Reports Overview
  • What advertising formats exist?
  • The difference between Auto and Manual Sponsored Products campaigns
  • Types of targeting on Amazon
  • What is a semantic core?
  • Where to find the keywords and how to structure them?
  • Negative targeting and why is it so important?

    Module 2 - Advertising campaigns' structures

  • Basic Amazon PPC structure
  • Profit Whales Zero to Hero structure
  • Creation and structure of Sponsored Products campaigns
  • Duplicates in advertising

    Module 3 - Zero to Hero structure SB/SD + Defend Campaigns

  • Creation and structure of Sponsored Brands campaign
  • Creation and structure of Sponsored Display campaign

    Module 4 - Bids and Budgets

  • How to determine the right budget?
  • What are the starting bids?
  • Budget's and bid's pattern for each campaign

    Module 5 - Semantic core and campaign launching

  • Overviewing and building semantic core
  • Profit Whales 8 advertising strategies
  • How to advertise the variations right?
  • Advertising campaigns launching on Amazon

    Module 1 - Theoretical part, possible problems and solutions

  • ZTH structure optimization
  • What are the important metrics for advertising optimization?

    Module 2 - Reports and optimization

  • What are the important metrics for advertising optimization?
  • How to optimise through the Bulk File?
  • Choosing new keywords, PAT and negatives based on Search-term report

    Module 3 - Overview of advertising

  • Why advertising doesn't show up?
  • The way to check advertising quality through the front-end
  • How to analyse competitors' advertising?
  • How to work with Lightning Deals and 7-Day Deals?
  • What are Stop Words?

    Module 4 - Placements and Analytics

  • Work with Placements in Sponsored Products
  • Brand Analytics
  • How to use Brand Analytics Business Reports for advertising campaign optimization?
  • How to attack competitors?

    Module 5 - Advanced Tips

  • How does an advertising auction work with different match types on Amazon?
  • Attribution window on Amazon
  • What are search term isolation and placement isolation?
  • How advertising can help to become Best Seller?
  • What is reverse analytics and how it can be used?
  • Amazon's Choice Badge
  • Organic and PPC
  • Branded traffic
  • Most common mistakes in advertising campaign optimization
  • How to increase sales with help of advertising?
  • Exact, Broad, Phrase Matches: when and how to use it? Why do we ignore Phrase Match?

    Automation

  • How to optimize the working process on advertising?
  • BIG DATA by Profit Whales

Learn how to promote your product with help of Amazon PPC in a rational and profitable way

Instant Access

$2500

$1250

Lifetime access to videos of the course

Access to the Profit Whales Webinars

Once a month group Q&A session

More than 10 checklists and patterns

The closed group in Telegram

REGISTRATION

Course knowledge in action

  • 8 days with Zero to Hero

    Before

    Clicks:2,086
    PPC Orders:580
    CPC:$1,57

    After

    Clicks:22,845
    PPC Orders:5,897
    CPC:$1,12

    Clicks

    Before: 2,086

    After: 22,845

    PPC Orders

    Before: 580

    After: 5,897

    CPC

    Before: $1,57

    After: $1,12

  • 40 days with Zero to Hero

    Before

    Total Sales:$66,313
    Organic Sales:$16,822
    PPC Sales:$49,431

    After

    Total Sales:$471,686
    Organic Sales:$126,078
    PPC Sales:$345,608

    Total Sales

    Before: $66,313

    After: $471,686

    Organic Sales

    Before: $16,822

    After: $126,078

    PPC Sales

    Before: $49,431

    After: $345,608

  • 20 days with Zero to Hero

    Before

    Organic Sales:$132,204
    PPC Sales:$21,535
    Profit:$55,392

    After

    Organic Sales:$198,453
    PPC Sales:$95,570
    Profit:$112,361

    Organic Sales

    Before: $132,204

    After: $198,453

    PPC Sales

    Before: $21,535

    After: $95,570

    Profit

    Before: $55,392

    After: $112,361

  • 16 days with Zero to Hero

    Before

    Organic Sales:$232,204
    PPC Sales:$11,416
    Profit:$48,384

    After

    Organic Sales:$312,453
    PPC Sales:$66,996
    Profit:$80,585

    Organic Sales

    Before: $232,204

    After: $312,453

    PPC Sales

    Before: $11,416

    After: $66,996

    Profit

    Before: $48,384

    After: $80,585

  • 30 days with Zero to Hero

    Before

    PPC Sales:$26,374
    ACoS:30,10%
    CPA:$11,1

    After

    PPC Sales:$324,961
    ACoS:9,30%
    CPA:$3,2

    PPC Sales

    Before: $26,374

    After: $324,961

    ACoS

    Before: 30,10%

    After: 9,30%

    CPA

    Before: $11,1

    After: $3,2

Value of the course is measurable. Value
of the community
- is endless.

True leaders don't move forward alone! Join us on the Telegram group of the course to be surrounded and communicate with other entrepreneurs!

We are:

  • Testing new techniques and approaches of advertising
  • Forming a list of trusted and checked professionals
  • Sharing strategies about the Amazon trends
  • Automating lots of advertising optimization processes

Frequently asked questions

You can send me an email at alex@profitwhales.com or a message on Telegram with any course related questions and suggestions.
- For Amazon FBA sellers with any business model who want to start playing big, but also rational and clever
- For Amazon/Google/Facebook advertising specialists
- For brand owners and small business owners
- For entrepreneurs who want to create their own Amazon PPC team and those who want to build a new successful career

    Profit Whales Amazon PPC Course will give your business:

  • A possibility to save a lot of money and time with help of proper advertising setup on Amazon
  • Knowledge about business scaling through advertising
  • An opportunity to be in trends of Amazon advertising
  • A brand defending strategy and competitors attacking strategy
  • Fast adaptation to marketplace conditions
  • An understanding of advertising purposes for different aims
  • An idea of how to build in house team
  • Automation of many advertising optimization processes
The training consists of sprints with the videos. The duration of videos is from 10 to 40 minutes. There are also interactive Q&A sessions every month and support on Telegram group.

In addition, there are free Webinars for course participants, access to the patterns and checklists.