Step by Step Guides

What Is Brand Positioning On and Off Amazon?

  The process of positioning your brand in the minds of your clients is called brand positioning. Company positioning is more than a slogan or fancy logo, it is a strategy designed to make your business stand out among your competitors. The online retail model lets shoppers differentiate goods and services from their desktop computer…

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5 Reasons for Sellers to Use Amazon Negative Keywords

  Amazon has a lot of ways to say no to your ads, but you also can tell Amazon not to display ads. Negative keywords eliminate irrelevant ads, so your campaigns invest only in high-intent areas. They’re a vital component of high-quality ad campaigns and crucial to your success. But they’re complex to set up…

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Amazon FBA Sales Tax Guide: What Exactly You Have to Know!

  Albert Einstein once said that the income tax is the hardest thing to understand. We suppose that he was not familiar with the US sales tax system. He could have been surprised at what a nexus is or how tax rates differ from state to state. Today we will talk about this and much…

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Amazon Individual vs. Professional Selling Plan

  Amazon provides almost limitless opportunities for sellers to get new customers and increase sales. Registering your store there is quite simple, but you must make several decisions along the way. One of the first concerns is which sales plan to choose — individual or professional. Today we will analyze the difference between Amazon selling…

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What Is Amazon BSR (Best Seller Rank)?

  The Amazon platform lists a billion products in over 30 categories. And while these numbers might seem unrealistic, more incredible is that the great majority of products in the marketplace receive a particular Amazon products ranking, called the Best Seller Rank (BSR). But what is the Amazon Best Sellers Rank? And how can your…

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What is Amazon A9 Algorithm & How to Optimize for It?

  To get started, you will need a basic understanding of A9. The A9 algorithm is a system that Amazon leverages to determine the product ranking in search results. It is similar to the algorithm used by Google since it considers keywords when deciding which results are the most relevant to the search and which…

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How to Optimize Facebook Ads for Amazon Products?

  If you want to boost your sales on Amazon, Facebook Ads is an option. Detailed targeting allows sellers to attract a lookalike audience and users who are most likely to purchase. However, running Facebook Ads for Amazon products can be tricky, especially if you do not know the nuances. Stay tuned to learn how…

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How Can You Benefit from Amazon Brand Registry?

  With many sellers and a constantly expanding third-party marketplace, Amazon keeps growing and improving the Brand Registry. Signing up there and managing a business is a perfect solution when building and protecting a brand on Amazon. So what is a Brand Registry on Amazon? Amazon Brand Registry was created several years ago and is…

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What Is Amazon Attribution And How Is It Used?

  Amazon Attribution is a free advertising tool created by Amazon. It enables sellers to measure the effectiveness of their external advertising endeavors. In addition, Amazon Attribution provides sellers with detailed analytics and information to better understand which off-Amazon marketing channels are the most suitable for their businesses. Using this tool, you can smoothly measure…

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How to Run Google Ads for Amazon Products?

  When you run a Google Ads campaign to your Amazon listings, it will take time for your bestseller and product rankings to boost. Read on to learn a few tips on advertising Amazon products on Google, optimizing your campaigns, and understanding the steps to take as an Amazon seller after launching Google Ads for…

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What is Amazon Stranded Inventory and How to Fix It?

  If you have FBA inventory without active offers that is neither moving to customers nor back to you, Amazon considers it stranded. When that happens, you have a massive problem, as non-moving inventory will eat into your FBA overhead while damaging your Inventory Performance Index. That could become an even bigger issue nearing the end…

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What is Amazon DSP (Demand Side Platform)?

  Over some time, advertising on Amazon conveys how important an external promotion is for sellers who have intentions to expose their brands and products to a new and broader audience. Amazon Attribution, a recent addition to Amazon tools, is an effective follow-up to other off-Amazon advertising solutions like Amazon DSP. Since Amazon DSP has…

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Amazon Product Research Tips & Insights 2022

  One of the fundamental tasks of a third-party merchant on Amazon is to conduct product research. Amazon product research is a crucial task every seller must perform to help them understand the current market condition, analyze their competitors, and improve customer satisfaction.   If you are an FBA seller struggling with FBA product research or…

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What is Important to Know About Amazon ACoS?

  What is a good ACoS on Amazon, how can a business calculate it and be sure that it is profitable? This is our today’s topic. Let’s get started!   What is Amazon ACoS? For a business that sells its products on the Amazon platform, understanding and measuring how well your Amazon Sponsored Products campaigns…

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How To Properly Implement Your Amazon Inventory Management?

  If you’re running an eCommerce business and decided to promote your products to clients worldwide, being present on Amazon is one of the critical things to do. A recent survey reveals that around 48% of online shoppers go straight to the online marketplace without searching for an item on the brand’s official channel. So,…

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How to Start Selling on Amazon Europe – A Step by Step Guide

  If you’re not selling on Amazon Europe yet, you’re missing out on a great opportunity to expand your business. While it isn’t yet present in all EU countries, Amazon Europe has the potential to reach all 28 countries. This, along with Amazon’s commanding logistics systems and the tools Amazon offers, should serve as incentives…

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