Step by Step Guides

  • Amazon ACoS
    What is Important to Know About Amazon ACoS?

      What is a good ACoS on Amazon, how can a business calculate it and be sure that it is profitable? This is our today’s topic. Let’s get started!   What is Amazon ACoS? For a business that sells its products on the Amazon platform, understanding and measuring how well your Amazon Sponsored Products campaigns…

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    Profit Whales Team on May 19, 2022

  • amazon inventory management
    How To Properly Implement Your Amazon Inventory Management?

      If you’re running an eCommerce business and decided to promote your products to clients worldwide, being present on Amazon is one of the critical things to do. A recent survey reveals that around 48% of online shoppers go straight to the online marketplace without searching for an item on the brand’s official channel. So,…

    Avatar for Karmen Arghushyan

    Karmen Arghushyan on Apr 26, 2022

  • How to Start Selling on Amazon Europe – A Step by Step Easy Guide
    How to Start Selling on Amazon Europe – A Step by Step Guide

      If you’re not selling on Amazon Europe yet, you’re missing out on a great opportunity to expand your business. While it isn’t yet present in all EU countries, Amazon Europe has the potential to reach all 28 countries. This, along with Amazon’s commanding logistics systems and the tools Amazon offers, should serve as incentives…

    Avatar for Emilie Angri

    Emilie Angri on Mar 29, 2022

  • Why Cross-Channel Marketing Is Vital for Amazon Sellers?
    Why Is It Vital to Use Cross-Channel Marketing on Amazon?

      The Internet shouts at every corner of different cross-channel marketing opportunities you have as an Amazon seller. But what does it really mean for your business, and what’s involved in acquiring customers across many channels? And once you’ve got them, how do you keep them coming back? After you read this article, these questions…

    Avatar for Vitalii Khyzhniak

    Vitalii Khyzhniak on Mar 24, 2022

  • How to Promote Amazon Products on Pinterest
    How to Promote Amazon Products on Pinterest?

      The time of irritating ads is long gone. Amazon advertisers understand the importance of spreading quality content that not only informs customers about products or brands but also impresses and inspires. Don’t leave Pinterest out of the list of platforms that give sellers an opportunity to be creative and inspirational because Pinterest is at…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday on Mar 15, 2022

  • How to Use Amazon Brand Analytics
    How to Use Amazon Brand Analytics: Step-by-Step Guide

        Amazon is known for its smart algorithms and its almost unparalleled knowledge about what the consumer wants. So it makes sense that Amazon is appealing to brands who need a boost in sales, or those just looking for information about the consumer. In this article, we take a look at Amazon’s treasured Brand…

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    Profit Whales Team on Feb 17, 2022

  • Amazon Brand Lift Study 2022
    Amazon Brand Lift: How to Set It Up And Why is It Useful?

      For a long time, Amazon and its sellers have been concerned about the issue of improving brand awareness. Many platform users are aware of advertising importance regarding brand and product advancement, but not everyone knows how crucial advanced advertising analysis knowledge is.  One of the latest updates is Amazon Brand Lift. To see the…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday on Feb 16, 2022

  • How to Set Up an Amazon Storefront to Make It Convert?
    How to Set Up an Amazon Storefront to Make It Convert?

      In September 2018, Amazon launched the Storefront (Amazon Stores) tool, a great advantage for sellers enrolled in the Amazon Brand Registry program. This feature, represented as a mini-website, doesn’t only provide a brand-specific experience for your sellers and locates all your products in the same place on Amazon, but also has the power to…

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    Profit Whales Team on Feb 08, 2022

  • What is Amazon Demand Side Platform (DSP)?
    What is Amazon Demand Side Platform (DSP)?

      Over some time, advertising on Amazon conveys how important an external promotion is for sellers who have intentions to expose their brands and products to a new and broader audience. Amazon Attribution, a recent addition to Amazon tools, is an effective follow-up to other off-Amazon advertising solutions like Amazon DSP. Since Amazon DSP has…

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    Profit Whales Team on Feb 03, 2022

  • The Importance of Product Inspection for Your Bottom Line
    The Importance of Product Inspection for Your Bottom Line

      How Cutting Corners Can Affect Your Brand’s Reputation If you are a gamer, you know the importance and pride of reaching new levels in the video game. Not only are new levels a symbol of status, but they also denote the hard work and dedication you have achieved in building your reputation within the…

    Avatar for McClain Warren

    McClain Warren on Jan 26, 2022

  • Amazon PPC Basics Guide
    Amazon PPC Basics Guide: Advertising for Beginners

      With all the major ad products on Amazon – Sponsored Brands, Sponsored Products, Sponsored Display – you’re bound to be overwhelmed by all the options. And to make it easy, our guide has everything you need to know about your Amazon advertising journey. So let’s go!   Table of content: Amazon PPC Ads and…

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    Profit Whales Team on Jan 20, 2022

  • Amazon negative keywords
    Amazon Negative Keywords

      Amazon has a lot of ways to say no to your ads, but you also can tell Amazon not to display ads. Negative keywords eliminate irrelevant ads so your campaigns invest only in high-intent areas. They’re a vital component of high-quality ad campaigns, so they’re vital to your success. But they’re complex to set…

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    Profit Whales Team on Jan 13, 2022

  • What Sellers Need to Know About Amazon Bidding?
    What Sellers Need to Know About Amazon Bidding?

      Amazon is a place of action, and the main action there is bidding. There to increase, here to adjust, somewhere else to decrease… So much work, where to begin? Get started by learning as much as possible about Amazon bidding in this article.   What is Amazon Bidding? Amazon bidding is an auction-based system…

    Avatar for Alex Nyezhnyk

    Alex Nyezhnyk on Dec 28, 2021

  • 5 Must-Know Metrics to Reduce Inventory Aging
    5 Must-Know Metrics to Reduce Inventory Aging

      Few things compare to the excitement of opening an online store. Especially when you consider that global e-commerce sales are set to reach a whopping $5.4 trillion by 2022.  The opportunities for growth in online retail are endless. But shifting inventory off your digital shelves and into your customers’ arms isn’t always the fairytale…

    Avatar for Fabricio Miranda

    Fabricio Miranda on Dec 21, 2021

  • Amazon Lightning Deals: The Complete Guide
    The Top 10 Things You Need to Know About Amazon Lightning Deals

      Lightning Deals are very useful when it comes to sales boosts. But, at the same time, it is dangerous to use them without a particular aim and solid preparation. Amazon’s philosophy is to propel competition and encourage fair pricing among the sellers. The main ways to inspire customers for purchases are promotional discounts, redeemable…

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    Profit Whales Team on Dec 01, 2021

  • Amazon PPC Campaign Structure Setup by Profit Whales
    Amazon PPC Campaign Structure Setup by Profit Whales

      In this article, we’ll consider the importance of Amazon PPC campaign structure and explain in detail how Profit Whales assembles and sets it up.   Table of content: Why You Need Amazon Campaign Structure Amazon Campaign Structure Setup with Profit Whales Growth Brand Control Exact Simple Exact Variations Exact Other Search Term Exact PAT…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk on Nov 25, 2021