Step by Step Guides

  • How to Optimize Facebook Ads for Amazon Products
    How to Optimize Facebook Ads for Amazon Products?

      If you want to boost your sales on Amazon, Facebook Ads is an option. Detailed targeting allows sellers to attract a lookalike audience and users who are most likely to purchase. However, running Facebook Ads for Amazon products can be tricky, especially if you do not know the nuances. Stay tuned to learn how…

    Avatar for Alex Nyezhnyk

    Alex Nyezhnyk on Sep 29, 2022

  • Amazon Brand Registry Benefits
    How Can You Benefit from Amazon Brand Registry?

      With many sellers and a constantly expanding third-party marketplace, Amazon keeps growing and improving the Brand Registry. Signing up there and managing a business is a perfect solution when building and protecting a brand on Amazon. So what is a Brand Registry on Amazon? Amazon Brand Registry was created several years ago and is…

    Avatar for Anastasia Selukova

    Anastasia Selukova on Sep 27, 2022

  • Amazon Attribution Program
    What Is Amazon Attribution And How Is It Used?

      Amazon Attribution is a free advertising tool created by Amazon. It enables sellers to measure the effectiveness of their external advertising endeavors. In addition, Amazon Attribution provides sellers with detailed analytics and information to better understand which off-Amazon marketing channels are the most suitable for their businesses. Using this tool, you can smoothly measure…

    Avatar for Anastasia Selukova

    Anastasia Selukova on Sep 09, 2022

  • Run Google Ads to Amazon
    How to Run Google Ads for Amazon Products?

      When you run a Google Ads campaign to your Amazon listings, it will take time for your bestseller and product rankings to boost. Read on to learn a few tips on advertising Amazon products on Google, optimizing your campaigns, and understanding the steps to take as an Amazon seller after launching Google Ads for…

    Avatar for Anastasia Selukova

    Anastasia Selukova on Sep 07, 2022

  • How to Fix Stranded Inventory?
    What is Amazon Stranded Inventory and How to Fix It?

      If you have FBA inventory without active offers that is neither moving to customers nor back to you, Amazon considers it stranded. When that happens, you have a massive problem, as non-moving inventory will eat into your FBA overhead while damaging your Inventory Performance Index. That could become an even bigger issue nearing the end…

    Avatar for Rachel Go

    Rachel Go on Jul 29, 2022

  • What is Amazon Demand Side Platform (DSP)?
    What is Amazon DSP (Demand Side Platform)?

      Over some time, advertising on Amazon conveys how important an external promotion is for sellers who have intentions to expose their brands and products to a new and broader audience. Amazon Attribution, a recent addition to Amazon tools, is an effective follow-up to other off-Amazon advertising solutions like Amazon DSP. Since Amazon DSP has…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi on Jul 06, 2022

  • Amazon Product Research
    Amazon Product Research Tips & Insights 2022

      One of the fundamental tasks of a third-party merchant on Amazon is to conduct product research. Amazon product research is a crucial task every seller must perform to help them understand the current market condition, analyze their competitors, and improve customer satisfaction.   If you are an FBA seller struggling with FBA product research or…

    Avatar for Junel Ayala

    Junel Ayala on Jul 05, 2022

  • Amazon ACoS
    What is Important to Know About Amazon ACoS?

      What is a good ACoS on Amazon, how can a business calculate it and be sure that it is profitable? This is our today’s topic. Let’s get started!   What is Amazon ACoS? For a business that sells its products on the Amazon platform, understanding and measuring how well your Amazon Sponsored Products campaigns…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi on May 19, 2022

  • amazon inventory management
    How To Properly Implement Your Amazon Inventory Management?

      If you’re running an eCommerce business and decided to promote your products to clients worldwide, being present on Amazon is one of the critical things to do. A recent survey reveals that around 48% of online shoppers go straight to the online marketplace without searching for an item on the brand’s official channel. So,…

    Avatar for Karmen Arghushyan

    Karmen Arghushyan on Apr 26, 2022

  • How to Start Selling on Amazon Europe – A Step by Step Easy Guide
    How to Start Selling on Amazon Europe – A Step by Step Guide

      If you’re not selling on Amazon Europe yet, you’re missing out on a great opportunity to expand your business. While it isn’t yet present in all EU countries, Amazon Europe has the potential to reach all 28 countries. This, along with Amazon’s commanding logistics systems and the tools Amazon offers, should serve as incentives…

    Avatar for Emilie Angri

    Emilie Angri on Mar 29, 2022

  • Why Cross-Channel Marketing Is Vital for Amazon Sellers?
    Why Is It Vital to Use Cross-Channel Marketing on Amazon?

      The Internet shouts at every corner of different cross-channel marketing opportunities you have as an Amazon seller. But what does it really mean for your business, and what’s involved in acquiring customers across many channels? And once you’ve got them, how do you keep them coming back? After you read this article, these questions…

    Avatar for Vitalii Khyzhniak

    Vitalii Khyzhniak on Mar 24, 2022

  • How to Promote Amazon Products on Pinterest
    How to Promote Amazon Products on Pinterest?

      The time of irritating ads is long gone. Amazon advertisers understand the importance of spreading quality content that not only informs customers about products or brands but also impresses and inspires. Don’t leave Pinterest out of the list of platforms that give sellers an opportunity to be creative and inspirational because Pinterest is at…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday on Mar 15, 2022

  • How to Use Amazon Brand Analytics
    How to Use Amazon Brand Analytics: Step-by-Step Guide

        Amazon is known for its smart algorithms and its almost unparalleled knowledge about what the consumer wants. So it makes sense that Amazon is appealing to brands who need a boost in sales, or those just looking for information about the consumer. In this article, we take a look at Amazon’s treasured Brand…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi on Feb 17, 2022

  • Amazon Brand Lift Study 2022
    Amazon Brand Lift: How to Set It Up And Why is It Useful?

      For a long time, Amazon and its sellers have been concerned about the issue of improving brand awareness. Many platform users are aware of advertising importance regarding brand and product advancement, but not everyone knows how crucial advanced advertising analysis knowledge is.  One of the latest updates is Amazon Brand Lift. To see the…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday on Feb 16, 2022

  • How to Set Up an Amazon Storefront to Make It Convert?
    How to Set Up an Amazon Storefront to Make It Convert?

      In September 2018, Amazon launched the Storefront (Amazon Stores) tool, a great advantage for sellers enrolled in the Amazon Brand Registry program. This feature, represented as a mini-website, doesn’t only provide a brand-specific experience for your sellers and locates all your products in the same place on Amazon, but also has the power to…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi on Feb 08, 2022

  • The Importance of Product Inspection for Your Bottom Line
    The Importance of Product Inspection for Your Bottom Line

      How Cutting Corners Can Affect Your Brand’s Reputation If you are a gamer, you know the importance and pride of reaching new levels in the video game. Not only are new levels a symbol of status, but they also denote the hard work and dedication you have achieved in building your reputation within the…

    Avatar for McClain Warren

    McClain Warren on Jan 26, 2022