Intro: In a pursuit to enhance advertising performance on Amazon, our client initially opted for multiple Sponsored Brand (SB) campaigns. However, this approach backfired, leading to adverse effects on overall performance, particularly in exceeding the targeted Advertising Cost of Sales (ACOS) threshold and diverting orders from well-performing Sponsored Product (SP) campaigns. Challenge:…
Case studies
28 cases
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Transforming Facial Care: A Comprehensive Amazon Optimization CaseFeb 19, 2024
Description: Dive into the riveting narrative of a brand specializing in facial care products as it embarks on a quest to revolutionize its presence on Amazon. Through strategic maneuvering and data-driven insights, witness the brand’s remarkable transformation from obscurity to prominence in the fiercely competitive realm of e-commerce. Objective: Our primary aim is to…
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Amazon Supplement Success: Crafting Ethical Campaigns for Market DominanceJan 23, 2024
Description: In the highly competitive supplement market, where countless brands compete for consumer attention, distinguishing oneself in this crowded space poses a considerable challenge. It’s crucial to ensure that both the brand and its products are not only distinctive but also provide unique value to consumers, setting them apart in a marketplace teeming with options.…
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Amazon Beauty Boost: Elevating Brand Presence and Sales PerformanceJan 23, 2024
Description: The report focuses on the beauty sector on Amazon, which is known for its intense competitiveness. Brands in this sector face the challenge of differentiating themselves among a plethora of products and other brands, both well-established and new entrants. Objective: The primary goal is to assess the effectiveness of brand development strategies on…
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Optimizing Costs and Increasing Sales With Zero-to-HeroDec 08, 2022
Company Background Today we will talk about the Home & Kitchen brand, which is aimed at the U.S. marketplace. The brand improves everyday life by ensuring comfortable sleep for customers with its sheets and pillowcases. The Challenge The company contacted us for audit and conversion improvement. As a result, we found that ACoS…
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Increasing Net Profit for Pet Supplies BrandNov 29, 2022
Company Background The brand we will cover today belongs to the Pet Supplies category. The company manufactures supplements and vitamins for small, medium, and large dog breeds, providing them with well-being and longevity. The pet industry is one of the most profitable and ever-growing, with an estimated 6.1% constituting annual growth rate. And, of…
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Getting Dr. Krause Brand $119k in Total SalesNov 21, 2022
Company Background Dr. Krause brand is the best fit for those struggling with pain and feeling discomfort while walking. Their goods help you be satisfied with your toenail outlook and get the ability to wear the desired shoes. The Challenge The nail corrector product ran out of stock, and soon after, the number…
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Debunking PPC Optimization Myths with a Kitchen BrandNov 17, 2022
Company Background Today we will talk about a Kitchen & Dining brand with a solid market position. The company knows everything about making convenient and aesthetic product storage. But should they improve Amazon’s promotion, given they already rank high? Let’s figure it out. The Challenge Past PPC campaigns brought good results, and the…
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Helping Divelux Brand Improve Amazon ACoS and ProfitabilityNov 09, 2022
Company Background Divelux brand is passionate about snorkeling and encourages others to dive into an incredible underwater world, too. They help you discover how their high-quality masks for adults and kids with unique anti-fog and full-dry breathing tube mechanisms will become your incentive to take up snorkeling. The Challenge The onset of the…
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Helping the Home and Kitchen Brand Elevate Ad EfficiencyJun 30, 2022
Company Background The Home and Kitchen Brand we will talk about today offers a sophisticated range of home and kitchen accessories and a curated lifestyle look. Yet, their focus is much more than just design – they deliver products that provide lasting use, comfort, and convenience but are approachable in price. The…
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ACOS Alchemy: Revitalizing Amazon Advertising StrategiesMar 19, 2024
Intro: In a pursuit to enhance advertising performance on Amazon, our client initially opted for multiple Sponsored Brand (SB) campaigns. However, this approach backfired, leading to adverse effects on overall performance, particularly in exceeding the targeted Advertising Cost of Sales (ACOS) threshold and diverting orders from well-performing Sponsored Product (SP) campaigns. Challenge:…
-
Transforming Facial Care: A Comprehensive Amazon Optimization CaseFeb 19, 2024
Description: Dive into the riveting narrative of a brand specializing in facial care products as it embarks on a quest to revolutionize its presence on Amazon. Through strategic maneuvering and data-driven insights, witness the brand’s remarkable transformation from obscurity to prominence in the fiercely competitive realm of e-commerce. Objective: Our primary aim is to…
-
Amazon Supplement Success: Crafting Ethical Campaigns for Market DominanceJan 23, 2024
Description: In the highly competitive supplement market, where countless brands compete for consumer attention, distinguishing oneself in this crowded space poses a considerable challenge. It’s crucial to ensure that both the brand and its products are not only distinctive but also provide unique value to consumers, setting them apart in a marketplace teeming with options.…
-
Amazon Beauty Boost: Elevating Brand Presence and Sales PerformanceJan 23, 2024
Description: The report focuses on the beauty sector on Amazon, which is known for its intense competitiveness. Brands in this sector face the challenge of differentiating themselves among a plethora of products and other brands, both well-established and new entrants. Objective: The primary goal is to assess the effectiveness of brand development strategies on…
-
Optimizing Costs and Increasing Sales With Zero-to-HeroDec 08, 2022
Company Background Today we will talk about the Home & Kitchen brand, which is aimed at the U.S. marketplace. The brand improves everyday life by ensuring comfortable sleep for customers with its sheets and pillowcases. The Challenge The company contacted us for audit and conversion improvement. As a result, we found that ACoS…
-
Increasing Net Profit for Pet Supplies BrandNov 29, 2022
Company Background The brand we will cover today belongs to the Pet Supplies category. The company manufactures supplements and vitamins for small, medium, and large dog breeds, providing them with well-being and longevity. The pet industry is one of the most profitable and ever-growing, with an estimated 6.1% constituting annual growth rate. And, of…
-
Getting Dr. Krause Brand $119k in Total SalesNov 21, 2022
Company Background Dr. Krause brand is the best fit for those struggling with pain and feeling discomfort while walking. Their goods help you be satisfied with your toenail outlook and get the ability to wear the desired shoes. The Challenge The nail corrector product ran out of stock, and soon after, the number…
-
Debunking PPC Optimization Myths with a Kitchen BrandNov 17, 2022
Company Background Today we will talk about a Kitchen & Dining brand with a solid market position. The company knows everything about making convenient and aesthetic product storage. But should they improve Amazon’s promotion, given they already rank high? Let’s figure it out. The Challenge Past PPC campaigns brought good results, and the…