Strategy

  • How to Sell Seasonal Products on Amazon and Get the Maximum Profit
    How to Sell Seasonal Products on Amazon and Get Profit

      We usually recommend selling evergreen products as they are the ones that bring success in the long run. But you know what? Seasonal products are also not worth writing off. With the right approach, they can benefit you from selling booms. Last year, Amazon set a new sales record for the Christmas season by…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi on Dec 28, 2022

  • Advanced Amazon PPC Strategies 2022
    Top Amazon PPC Strategies for Advanced Sellers

      Amazon’s internal advertising system includes Amazon PPC campaigns. Brands, companies, and third-party merchants can leverage Amazon PPC to target specific keywords and create product ads that appear in Amazon search results and competitive product listings. Advertisers benefit from Amazon PPC campaigns by displaying their goods to prospective buyers more often in key places on…

    Avatar for Alex Nyezhnyk

    Alex Nyezhnyk on Dec 08, 2022

  • What is an Amazon FBA Private Label?
    What is Amazon Private Label & How to Sell It Successfully?

      Do you want to have your own brand? This is not as difficult as it might seem at first glance. You can cooperate with the manufacturer and respond to product promotion. Sounds tempting? You are not the only one there. According to statistics from Jungle Scout, 59% of Amazon sellers use the private label…

    Avatar for Alex Nyezhnyk

    Alex Nyezhnyk on Nov 29, 2022

  • How Does The Amazon Supply Chain Work?
    How Does Amazon Supply Chain Work in 2022?

      Have you ever wondered why Amazon is so successful? The company that used to be a website selling books in 1995 is today a monster of all-imaginable online sales. Today, the marketplace processes 3-4 million orders daily, which is not even the limit. There are many reasons for the marketplace’s success, but the most…

    Avatar for Lana Parchuk

    Lana Parchuk on Oct 21, 2022

  • Amazon Product Insert Cards
    11 Benefits of Amazon Product Inserts for Sellers in 2022

      Is it possible to boost brand loyalty and awareness, drive sales, and collect reviews using a small piece of paper? Seems highly unlikely but not really if we are talking about insert cards. Be careful with your creativity and marketing vision not to violate Amazon’s policy. Today we will discuss insert cards’ benefits, crucial…

    Avatar for Anastasia Selukova

    Anastasia Selukova on Oct 06, 2022

  • How Much Does It Cost To Advertise On Amazon?
    How Much Does Amazon Advertising Cost in 2022?

      Amazon has made far-reaching changes to more than just online shopping. It has led to a drastic shift in Internet marketing and advertising. Advertising on Amazon generates much income for sellers, and the competition is genuinely intense. As a result, all sellers do their best to present their products to as many buyers as…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi on Sep 23, 2022

  • Is Amazon PPC Worth It?
    Is Amazon PPC Worth It in 2022?

      Amazon’s popularity keeps going up. According to statistics, around 57% of online shoppers consider Amazon the main source of inspiration. Competition between brands is getting increasingly fierce, encouraging them to use paid promotion. In recent years, Amazon ad revenue has grown from $12.63 billion in 2019 to $31.16 billion in 2021. At the same…

    Avatar for Alex Nyezhnyk

    Alex Nyezhnyk on Sep 21, 2022

  • TikTok for eCommerce
    TikTok for eCommerce: From Beginner to Expert!

      TikTok, which initially started as a social network for cool teenagers, today is a popular promotion tool. According to eMarketer’s forecast, the US TikTok market will be worth $80 billion by 2025. Let’s take a look at the rapid growth of this social network. TikTok appeared in 2016 but has already managed to get…

    Avatar for Alex Nyezhnyk

    Alex Nyezhnyk on Sep 14, 2022

  • Increase Average Order Value Using Product Bundling
    How to Use Products Bundles to Increase Average Order Value

      As competition increases in the eCommerce market, finding ways to increase average order value (AOV) is essential. But what’s the best way to do it? More ads, new packaging, or higher prices? Product bundling is one of the most effective ways to boost AOV while maintaining a good buyer experience. With product recommendations generating…

    Avatar for Rachel Go

    Rachel Go on Jul 20, 2022

  • Why Sell on Amazon Canada in 2022

      As you continue to find success on the Amazon platform, you’ll most likely want to grow your business and unlock even more revenue. By expanding Amazon FBA to Canada, you can access a new market of potential buyers, diversify your revenue streams, and establish an international presence for your brand.  Best of all? It’s…

    Avatar for Blair Forrest

    Blair Forrest on Jun 23, 2022

  • Early Reviewer Program Alternatives
    Early Reviewer Program Alternatives For Sellers in 2022

      If you’re an Amazon seller, you know that reviews are a big key to your success. With more reviews, your product will convert more browsers into buyers and, as such, appear higher in search rankings and create a flywheel of growth. Getting your first reviews on Amazon can be a daunting task, but it…

    Avatar for Ben Donovan

    Ben Donovan on May 31, 2022

  • Social Commerce Trends for eCommerce Brands
    Social Commerce for eCommerce Brands

      With the sheer number of people searching, purchasing, browsing, and engaging on social platforms, eCommerce is slowly but confidently transforming into social commerce. This article is an overview of the current state of social commerce and some of the major social channel perks for brands.   Table of content: Social Commerce Definition The Impact…

    Avatar for Vitalii Khyzhniak

    Vitalii Khyzhniak on May 24, 2022

  • How to Get Amazon Reviews
    Top 8 Tips on How to Get Reviews on Amazon

      Amazon customer reviews place seem to be the go-to for consumer opinions. But are reviews just a numbers game, or are they influencing purchasing decisions? This article describes how to get reviews on Amazon and an efficient strategy for using customer reviews to drive sales.   Table of content: What are Amazon Customer Reviews?…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi on May 05, 2022

  • Ad Groups Support Feature for Sponsored Display
    Ad Groups for Sponsored Display: What was Launched?

      Sponsored Display ads (SD) are a unique promotional tool. SD are created to allow sellers to cross-sell their products and target competitors’ products because one of SD’s placements is beneath the Buy Box.  Their remarketing strategies allow advertisers to exclude buyers who have already purchased the product. This way, sellers can save a significant part of…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday on Apr 12, 2022

  • What is Amazon Flywheel?
    What is Amazon Flywheel? The Strategy for Business Growth

      As a seller, are you living up to the company’s philosophy in reaching greater heights in business? In this article, I will be breaking down the basics of the Amazon business model origins, how it works, and how it greatly impacted Amazon’s success! Read until the end so I can teach you how you can…

    Avatar for Tomer David

    Tomer David on Apr 06, 2022

  • The Guide to Amazon Social Media Marketing Strategy
    Social Media Marketing For Amazon Sellers: 5 Hot Tips

      Amazon used the many avenues available through social media to entice users to purchase products. Marketing through social platforms is a major new cost of revenue source, and Amazon sellers shouldn’t be reluctant to approach it that way. In this article, we’ll reveal some tips on social media marketing for Amazon sellers and how…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk on Apr 01, 2022

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