Strategy

  • why selling on amazon canada
    Why Sell on Amazon Canada in 2022

      As you continue to find success on the Amazon platform, you’ll most likely want to grow your business and unlock even more revenue. By expanding Amazon FBA to Canada, you can access a new market of potential buyers, diversify your revenue streams, and establish an international presence for your brand.  Best of all? It’s…

    Avatar for Blair Forrest

    Blair Forrest on Jun 23, 2022

  • Early Reviewer Program Alternatives
    Early Reviewer Program Alternatives For Sellers in 2022

      If you’re an Amazon seller, you know that reviews are a big key to your success. With more reviews, your product will convert more browsers into buyers and, as such, appear higher in search rankings and create a flywheel of growth. Getting your first reviews on Amazon can be a daunting task, but it…

    Avatar for Ben Donovan

    Ben Donovan on May 31, 2022

  • Social Commerce Trends for eCommerce Brands
    Social Commerce for eCommerce Brands

      With the sheer number of people searching, purchasing, browsing, and engaging on social platforms, eCommerce is slowly but confidently transforming into social commerce. This article is an overview of the current state of social commerce and some of the major social channel perks for brands.   Table of content: Social Commerce Definition The Impact…

    Avatar for Vitalii Khyzhniak

    Vitalii Khyzhniak on May 24, 2022

  • How to Get Amazon Reviews
    Top 8 Tips on How to Get Reviews on Amazon

      Amazon customer reviews place seem to be the go-to for consumer opinions. But are reviews just a numbers game, or are they influencing purchasing decisions? This article describes how to get reviews on Amazon and an efficient strategy for using customer reviews to drive sales.   Table of content: What are Amazon Customer Reviews?…

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    Profit Whales Team on May 05, 2022

  • Ad Groups Support Feature for Sponsored Display
    Ad Groups for Sponsored Display: What was Launched?

      Sponsored Display ads (SD) are a unique promotional tool. SD are created to allow sellers to cross-sell their products and target competitors’ products because one of SD’s placements is beneath the Buy Box.  Their remarketing strategies allow advertisers to exclude buyers who have already purchased the product. This way, sellers can save a significant part of…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday on Apr 12, 2022

  • What is Amazon Flywheel?
    What is Amazon Flywheel? Philosophy for Business Growth

      As an Amazon seller, are you living up to the company’s philosophy in reaching greater heights in business? In this article, I will be breaking down the basics of the Amazon Flywheel business model origins, how it works, and how it greatly impacted Amazon’s success! Read until the end so I can teach you…

    Avatar for Tomer David

    Tomer David on Apr 06, 2022

  • The Guide to Amazon Social Media Marketing Strategy
    Social Media Marketing For Amazon Sellers: 5 Hot Tips

      Amazon used the many avenues available through social media to entice users to purchase products. Marketing through social platforms is a major new cost of revenue source, and Amazon sellers shouldn’t be reluctant to approach it that way. In this article, we’ll reveal some tips on social media marketing for Amazon sellers and how…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk on Apr 01, 2022

  • How to Build a Brand on Amazon in 2022?
    How to Build a Brand on Amazon: Why Does Your Business Need It?

      The importance of branding can’t be overstated. It impacts everything from how your company is perceived to how much customers will pay for your product. Branding is how you present your company to the world. When you think about branding, you may think about logos and images that are printed on t-shirts and coffee…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk on Mar 23, 2022

  • How to Prevent Stockouts on Amazon?
    How to Prevent Stockouts on Amazon?

      What is Stockout?  As customers, we have all noticed a stockout. We are desperate to buy that one item, but the seller is out of that product, leaving us disgruntled and ready to buy from another brand with more robust stock numbers. From a seller’s perspective, it means that orders are far exceeding inventory…

    Avatar for Flora Collins

    Flora Collins on Jan 04, 2022

  • Amazon PPC Software or Agency
    What to Choose Between PPC Software and Agency? 

      Accounting, finances, marketing, manufacturing, product development, and safety regulations. What does it take to build a successful business? And what does it take to keep it thriving?  A single answer wouldn’t be enough, and there is no such answer. The questions require deeper analysis.   Delegation is Key To boost the outcome of the…

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    Profit Whales Team on Nov 11, 2021

  • Amazon marketplaces comparison
    Do high Competition Niches Portend Low Profit?

      The United Kingdom vs. Canada Amazon is a thriving and expanding marketplace that allows sellers to trade their products in numerous countries worldwide. Nowadays, businesses that are selling in one country often grow and sell in more marketplaces. Besides facing new issues like Geo Ranking and regional customer fit, brand owners need to remember…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday on Nov 02, 2021

  • Amazon PPC Dayparting in 2022
    Amazon PPC Dayparting in 2022

      In the last few years, the retail industry has been inundated with practitioners offering new methods of digital advertising. Since every marketer reaches a different consumer audience at different times of the day, sellers delved into the world of dayparting. And different times of the day can mean very different merchandising and ad campaigns.…

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    Profit Whales Team on Oct 28, 2021

  • Selling Your Amazon Business: Top 8 Things You Need to Know
    Selling Your Amazon Business: Top 8 Things You Need to Know

      There is often not much thought given to selling your Amazon business when you first launch your Amazon store. Even though the common notion is that B2C and B2B stores are the only options for making money on Amazon, there are other outlets. Many Amazon companies sell their stores to FBA aggregators as this…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk on Oct 19, 2021

  • Selling an Amazon Business
    Selling an Amazon Business: Why M&A Market is so Hot in 2022?

      To sell or not to sell? Not a rhetorical question but something sellers puzzle over day by day. The same goes for acquiring businesses on Amazon. According to Marketplace Pulse, aggregators acquiring Amazon brands have raised almost $7 billion since the beginning of 2021. Another interesting fact is that 25 different companies buying Amazon…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday on Oct 01, 2021

  • How to Drive External Traffic to Amazon Listing: Top External Channels
    How to Drive External Traffic to Amazon Listing: Top External Channels

      According to Search Engine Journal, 70% of Amazon surfers don’t look past the second page of the search results, with 35% simply clicking on the top-ranking listing.  While sellers should certainly work on nailing the Amazon algos and trying to get that bestseller badge — here’s the most recent research on the building blocks…

    Avatar for Meri Chobanyan

    Meri Chobanyan on Sep 28, 2021

  • How different are the product results on two big Amazon marketplaces
    How Different are the Product Results on Two Big Amazon Marketplaces?

    Canada vs. USA Marketplaces The described product is an example of Canadian and USA marketplaces’ distinctions. The table shows ad sales, ad spend, and total sales of the represented product on Amazon.com and Amazon.ca. Despite the significant result differences presented in the table, the product is a bestseller on both marketplaces. Ad sales of the…

    Avatar for Profit Whales Team

    Profit Whales Team on Jul 16, 2021