Strategy

  • How Much Does It Cost To Advertise On Amazon?
    How Much Does Amazon Advertising Cost in 2022?

      Amazon has made far-reaching changes to more than just online shopping. It has led to a drastic shift in Internet marketing and advertising. Advertising on Amazon generates much income for sellers, and the competition is genuinely intense. As a result, all sellers do their best to present their products to as many buyers as…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi on Sep 23, 2022

  • Is Amazon PPC Worth It?
    Is Amazon PPC Worth It in 2022?

      Amazon’s popularity keeps going up. According to statistics, around 57% of online shoppers consider Amazon the main source of inspiration. Competition between brands is getting increasingly fierce, encouraging them to use paid promotion. In recent years, Amazon ad revenue has grown from $12.63 billion in 2019 to $31.16 billion in 2021. At the same…

    Avatar for Alex Nyezhnyk

    Alex Nyezhnyk on Sep 21, 2022

  • TikTok for eCommerce
    TikTok for eCommerce: From Beginner to Expert!

      TikTok, which initially started as a social network for cool teenagers, today is a popular promotion tool. According to eMarketer’s forecast, the US TikTok market will be worth $80 billion by 2025. Let’s take a look at the rapid growth of this social network. TikTok appeared in 2016 but has already managed to get…

    Avatar for Alex Nyezhnyk

    Alex Nyezhnyk on Sep 14, 2022

  • Increase Average Order Value Using Product Bundling
    How to Use Products Bundles to Increase Average Order Value

      As competition increases in the eCommerce market, finding ways to increase average order value (AOV) is essential. But what’s the best way to do it? More ads, new packaging, or higher prices? Product bundling is one of the most effective ways to boost AOV while maintaining a good buyer experience. With product recommendations generating…

    Avatar for Rachel Go

    Rachel Go on Jul 20, 2022

  • why selling on amazon canada
    Why Sell on Amazon Canada in 2022

      As you continue to find success on the Amazon platform, you’ll most likely want to grow your business and unlock even more revenue. By expanding Amazon FBA to Canada, you can access a new market of potential buyers, diversify your revenue streams, and establish an international presence for your brand.  Best of all? It’s…

    Avatar for Blair Forrest

    Blair Forrest on Jun 23, 2022

  • Early Reviewer Program Alternatives
    Early Reviewer Program Alternatives For Sellers in 2022

      If you’re an Amazon seller, you know that reviews are a big key to your success. With more reviews, your product will convert more browsers into buyers and, as such, appear higher in search rankings and create a flywheel of growth. Getting your first reviews on Amazon can be a daunting task, but it…

    Avatar for Ben Donovan

    Ben Donovan on May 31, 2022

  • Social Commerce Trends for eCommerce Brands
    Social Commerce for eCommerce Brands

      With the sheer number of people searching, purchasing, browsing, and engaging on social platforms, eCommerce is slowly but confidently transforming into social commerce. This article is an overview of the current state of social commerce and some of the major social channel perks for brands.   Table of content: Social Commerce Definition The Impact…

    Avatar for Vitalii Khyzhniak

    Vitalii Khyzhniak on May 24, 2022

  • How to Get Amazon Reviews
    Top 8 Tips on How to Get Reviews on Amazon

      Amazon customer reviews place seem to be the go-to for consumer opinions. But are reviews just a numbers game, or are they influencing purchasing decisions? This article describes how to get reviews on Amazon and an efficient strategy for using customer reviews to drive sales.   Table of content: What are Amazon Customer Reviews?…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi on May 05, 2022

  • Ad Groups Support Feature for Sponsored Display
    Ad Groups for Sponsored Display: What was Launched?

      Sponsored Display ads (SD) are a unique promotional tool. SD are created to allow sellers to cross-sell their products and target competitors’ products because one of SD’s placements is beneath the Buy Box.  Their remarketing strategies allow advertisers to exclude buyers who have already purchased the product. This way, sellers can save a significant part of…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday on Apr 12, 2022

  • What is Amazon Flywheel?
    What is Amazon Flywheel? The Strategy for Business Growth

      As a seller, are you living up to the company’s philosophy in reaching greater heights in business? In this article, I will be breaking down the basics of the Amazon business model origins, how it works, and how it greatly impacted Amazon’s success! Read until the end so I can teach you how you can…

    Avatar for Tomer David

    Tomer David on Apr 06, 2022

  • The Guide to Amazon Social Media Marketing Strategy
    Social Media Marketing For Amazon Sellers: 5 Hot Tips

      Amazon used the many avenues available through social media to entice users to purchase products. Marketing through social platforms is a major new cost of revenue source, and Amazon sellers shouldn’t be reluctant to approach it that way. In this article, we’ll reveal some tips on social media marketing for Amazon sellers and how…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk on Apr 01, 2022

  • How to Build a Brand on Amazon in 2022?
    How to Build a Brand on Amazon: Why Does Your Business Need It?

      The importance of branding can’t be overstated. It impacts everything from how your company is perceived to how much customers will pay for your product. Branding is how you present your company to the world. When you think about branding, you may think about logos and images that are printed on t-shirts and coffee…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk on Mar 23, 2022

  • How to Prevent Stockouts on Amazon?
    How to Prevent Stockouts on Amazon?

      What is Stockout?  As customers, we have all noticed a stockout. We are desperate to buy that one item, but the seller is out of that product, leaving us disgruntled and ready to buy from another brand with more robust stock numbers. From a seller’s perspective, it means that orders are far exceeding inventory…

    Avatar for Flora Collins

    Flora Collins on Jan 04, 2022

  • Amazon PPC Software or Agency
    What to Choose Between PPC Software and Agency? 

      Accounting, finances, marketing, manufacturing, product development, and safety regulations. What does it take to build a successful business? And what does it take to keep it thriving?  A single answer wouldn’t be enough, and there is no such answer. The questions require deeper analysis.   Delegation is Key To boost the outcome of the…

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    Profit Whales Team on Nov 11, 2021

  • Amazon marketplaces comparison
    Do high Competition Niches Portend Low Profit?

      The United Kingdom vs. Canada Amazon is a thriving and expanding marketplace that allows sellers to trade their products in numerous countries worldwide. Nowadays, businesses that are selling in one country often grow and sell in more marketplaces. Besides facing new issues like Geo Ranking and regional customer fit, brand owners need to remember…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday on Nov 02, 2021

  • Amazon PPC Dayparting in 2022
    Amazon PPC Dayparting in 2022

      In the last few years, the retail industry has been inundated with practitioners offering new methods of digital advertising. Since every marketer reaches a different consumer audience at different times of the day, sellers delved into the world of dayparting. And different times of the day can mean very different merchandising and ad campaigns.…

    Avatar for Profit Whales Team

    Profit Whales Team on Oct 28, 2021