# advertising

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  • Amazon Q4 Tips
    Top-12 Amazon Q4 Tips

    Are you ready for the Amazon Q4 rush? Don’t miss out on the lucrative holiday season by waiting until the last minute. Take the time to do it now. Fortunately, we’ve got some great tips to help you get started!   Important sales dates during Amazon Q4 It’s not uncommon for the monstrous traffic spike…

    Victoria Melnychuk on Sep 23, 2021

  • Amazon ACoS in 2021

    What is Amazon ACoS, how can a business calculate it and be sure that it is profitable? This is our today’s topic. Let’s get started!   What is ACoS? For a business that sells its products on the Amazon platform, understanding and measuring how well your Amazon Sponsored Products campaigns are working is critical. This…

    Profit Whales Team on Sep 19, 2021

  • Amazon Q4
    Top-10 Seller Mistakes to Avoid During Amazon Q4

    When you sell on Amazon, mistakes are a steep learning curve, especially for newbies. But even seasoned sellers learn through hit and miss during the craze that is Q4. The fourth quarter can be a perfect time of year, with faster sales and higher profits, but it can also be a time of great confusion. …

    Profit Whales Team on Sep 14, 2021

  • August Amazon news
    Latest Amazon News – August 2021

    Profit Whales changes Amazon news format just like Amazon improves every month for better customer experience. We are here, and we are ready to share even more valuable Amazon updates! The previous month was reached with fresh advertising features and not only. What happened in August?   Top-of-search impression share Amazon renews Ad Console by…

    Anastasiya Vyday on Sep 09, 2021

  • Amazon Keywords Research in 2021

    The year 2020 brought abrupt changes due to the COVID-19 pandemic in life and shopping style for people all over the world, Amazon.com does not stay the same as well. In 2019 Amazon has estimated US consumer goods market share growth from 10% to 12%, at the beginning of 2021 increased by 24%. The demand…

    Profit Whales Team on Jan 20, 2021

  • Amazon PPC Campaign Structure in 2021

    Amazon advertising was always one of the most effective ways to help customers find the products they are looking for. The progress of Amazon sales is developing every day, that is the reason to learn about ad campaign structure and all the changes in 2021.   Amazon PPC Campaign is an obligatory top-level element of any…

    Profit Whales Team on Nov 27, 2020

  • Halo Effect™ Method: What Sellers Ought to Know About The Private Label Product Launch Strategy to Outperform Competitors and Boost Sales

    Оптимизация листинга Amazon | Исследование ключевых слов FBA Вам сложно добиться успеха в своей нише на Amazon? Хотите узнать, как крупные игроки увеличивают свои органические продажи и рейтинг во время запуска продукта? Большой! Вы находитесь в нужном месте! Как клиенты ищут товары на Amazon? Они вводят релевантные ключевые слова в строке поиска, алгоритм Amazon A10…

    Eugene Cheng on Nov 12, 2020

  • Profitable Amazon Advertising

    In times of such severe competition on Amazon, it is very important to understand how essential successful ad campaigns are for running a profitable business. Nevertheless, even when the ad plan is working out, the advertisement meets all the requested standards, and all rules are respected, the profit margin can still be not satisfactory. The…

    Profit Whales Team on Sep 30, 2020

  • 5 Ways to Optimize Amazon PPC Performance

    Keywords are the key to the PPC advertising success not only in a common understanding of this expression. For example, Amazon sellers track top competitors with help of keywords.  As experienced platform users know, there are not that many top-performing keywords that describe the product, and the competitors are very likely to know them.   Amazon…

    Profit Whales Team on Sep 29, 2020

  • Customer reviews on Amazon

    Reviews are a crucial part of Amazon business. On one side, they influence organic ranking and on another, customers trust the reviews more than any other constituents of the listing and they play a decisive role in buyer’s choice “to buy or not to buy”.  Nevertheless, it is essential to know how to start a…

    Profit Whales Team on Sep 13, 2020

  • How to Make Sure Your Amazon Account is Advertising-Ready?

    Amazon is a complete ecosystem. If you do only one part, there’s no way you can be successful. For example, you can invest in advertising your products on Amazon, but if you haven’t already optimized the content, you have a much smaller chance of getting the conversion. There are plenty of aspects of selling on…

    Jerome de Guigne on Sep 09, 2020

  • MACoS and ACoS — understanding of an effective PPC

    “ACoS is a simple and straightforward measurement tool. A single glance at this percentage can tell a seller how well a Sponsored Ad is doing its job at promoting the product’s sales. Basically, it’s the number of dollars spent on advertising per 1 dollar gained from sales (generated by the certain advertising).”   – Alex Nyezhnyk, co-founder of…

    Profit Whales Team on Jul 03, 2020

  • The Importance of Customer Lifetime Value on Amazon

    Dr. Amazon Podcast with Rael Cline​ Today we’ll talk with Rael Cline from Nozzle.ai about Customer Lifetime Value and why it’s such a powerful metric for Amazon sellers. Join us to learn what Amazon Customer Lifetime Value is; how to calculate it; how it can help you to drive sales; how to build long-term relationships…

    Profit Whales Team on Sep 11, 2020