# advertising

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  • Amazon news
    Latest Amazon News — Deсember 2021

      The final month of 2021 has passed. During the year Amazon has changed, there was a lot of analyzing, experiencing, and experimenting. So many interesting and unexpected things have happened that Profit Whales decided to gather all the most important updates in the article “The Results of the Year: What happened on Amazon in…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday on Jan 06, 2022

  • Amazon news
    Latest Amazon News — November 2021

      Christmas is around the corner! Bells are ringing, presents are getting wrapped, and people worldwide are getting ready to celebrate. Profit Whales is also in a festive mood, but first, but first let figure out with November Amazon news?   Automated Keywords Translation  Sponsored Product ads users can now benefit from a new feature…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday on Dec 09, 2021

  • Amazon PPC Campaign Structure
    Amazon PPC Campaign Structure in 2021

    In this article, we’ll consider the importance of Amazon PPC campaign structure and explain in detail how Profit Whales assembles and sets it up.   Why Structure Your PPC Campaign Running an online advertising campaign has become the newest golden ticket to the welcome wagon for many ambitious business owners. But this field can sometimes…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk on Nov 25, 2021

  • Amazon news
    Latest Amazon News — October 2021

      Hey ho, how is Q4 going? Good that all the readers are here. Profit Whales has very important information to deliver — October Amazon News!   Amazon Ads “UnBoxed” New Features Amazon Ads “UnBoxed” eight helpful advertising and measurement tools to refine brands’ connections with customers on reach, relevance, and results in levels. Let’s…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday on Nov 10, 2021

  • September Amazon news digest
    Latest Amazon News – September 2021

      September has passed, and it means that the new Amazon News Digest by Profit Whales has arrived. Curious about what happened last month? Then let’s get started!   Sponsored Display CPC & vCPM Billing Attribution Amazon Sponsored Display campaigns expanded to CPC & vCPM billing attribution. Sellers can have access to new bidding features…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday on Oct 08, 2021

  • how to drive external traffic to amazon
    How to Drive External Traffic to Amazon Listing: Top External Channels

      According to Search Engine Journal, 70% of Amazon surfers don’t look past the second page of the search results, with 35% simply clicking on the top-ranking listing.  While sellers should certainly work on nailing the Amazon algos and trying to get that bestseller badge — here’s the most recent research on the building blocks…

    Avatar for Meri Chobanyan

    Meri Chobanyan on Sep 28, 2021

  • Amazon Q4 Tips
    Top-12 Amazon Q4 Tips

      Are you ready for the Amazon Q4 rush? Don’t miss out on the lucrative holiday season by waiting until the last minute. Take the time to do it now. Fortunately, we’ve got some great tips to help you get started!   Important Sales Dates During Amazon Q4 It’s not uncommon for the monstrous traffic…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk on Sep 23, 2021

  • Amazon ACoS
    Amazon ACoS in 2021

      What is Amazon ACoS, how can a business calculate it and be sure that it is profitable? This is our today’s topic. Let’s get started!   What is ACoS? For a business that sells its products on the Amazon platform, understanding and measuring how well your Amazon Sponsored Products campaigns are working is critical.…

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    Profit Whales Team on Sep 19, 2021

  • Amazon Q4
    Top-10 Seller Mistakes to Avoid During Amazon Q4

      When you sell on Amazon, mistakes are a steep learning curve, especially for newbies. But even seasoned sellers learn through hit and miss during the craze that is Q4. The fourth quarter can be a perfect time of year, with faster sales and higher profits, but it can also be a time of great…

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    Profit Whales Team on Sep 14, 2021

  • August Amazon news
    Latest Amazon News – August 2021

    Profit Whales changes Amazon news format just like Amazon improves every month for better customer experience. We are here, and we are ready to share even more valuable Amazon updates! The previous month was reached with fresh advertising features and not only. What happened in August?   Top-of-Search Impression Share Amazon renews Ad Console by…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday on Sep 09, 2021

  • Keyword Research in 2021
    Amazon Keywords Research in 2021

    The year 2020 brought abrupt changes due to the COVID-19 pandemic in life and shopping style for people all over the world, Amazon.com does not stay the same as well. In 2019 Amazon has estimated US consumer goods market share growth from 10% to 12%, at the beginning of 2021 increased by 24%. The demand…

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    Profit Whales Team on Jan 20, 2021

  • Profitable Amazon Advertising
    Profitable Amazon Advertising

    In times of such severe competition on Amazon, it is very important to understand how essential successful ad campaigns are for running a profitable business. Nevertheless, even when the ad plan is working out, the advertisement meets all the requested standards, and all rules are respected, the profit margin can still be not satisfactory. The…

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    Profit Whales Team on Sep 30, 2020

  • 5 Ways to Optimize Amazon PPC Performance
    5 Ways to Optimize Amazon PPC Performance

    Keywords are the key to the PPC advertising success not only in a common understanding of this expression. For example, Amazon sellers track top competitors with help of keywords.  As experienced platform users know, there are not that many top-performing keywords that describe the product, and the competitors are very likely to know them.  …

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    Profit Whales Team on Sep 29, 2020

  • Customer reviews on Amazon
    Customer Reviews on Amazon

    Reviews are a crucial part of Amazon business. On one side, they influence organic ranking and on another, customers trust the reviews more than any other constituents of the listing and they play a decisive role in buyer’s choice “to buy or not to buy”. Nevertheless, it is essential to know how to start a…

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    Profit Whales Team on Sep 13, 2020

  • How to Make Sure Your Amazon Account is Advertising Ready 2
    How to Make Sure Your Amazon Account is Advertising-Ready?

    Amazon is a complete ecosystem. If you do only one part, there’s no way you can be successful. For example, you can invest in advertising your products on Amazon, but if you haven’t already optimized the content, you have a much smaller chance of getting the conversion. There are plenty of aspects of selling on…

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    Jerome de Guigne on Sep 09, 2020

  • MACoS ACoS
    MACoS and ACoS — Understanding of an Effective PPC

    “ACoS is a simple and straightforward measurement tool. A single glance at this percentage can tell a seller how well a Sponsored Ad is doing its job at promoting the product’s sales. Basically, it’s the number of dollars spent on advertising per 1 dollar gained from sales (generated by the certain advertising).”   – Alex Nyezhnyk, co-founder…

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    Profit Whales Team on Jul 03, 2020

  • Dr Amazon with Rael Cline Nozzle
    The Importance of Customer Lifetime Value on Amazon

    Dr. Amazon Podcast with Rael Cline​ Today we’ll talk with Rael Cline from Nozzle.ai about Customer Lifetime Value and why it’s such a powerful metric for Amazon sellers. Join us to learn what Amazon Customer Lifetime Value is; how to calculate it; how it can help you to drive sales; how to build long-term relationships…

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    Profit Whales Team on Sep 11, 2020