# ppc

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  • Amazon PPC Optimization
    Amazon PPC Optimization Checklist 2021

      Trying to figure out how to optimize Amazon PPC Campaigns? Let us help you. With this comprehensive guide to Amazon PPC optimization, you can get your ad campaign ready in no time! Amazon is expanding its dominance in online commerce. In 2018, Amazon overtook Microsoft to become the third-largest advertising platform in the United…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk on Dec 03, 2021

  • Amazon PPC Campaign Structure
    Amazon PPC Campaign Structure by Profit Whales

      In this article, we’ll consider the importance of Amazon PPC campaign structure and explain in detail how Profit Whales assembles and sets it up.   Why Structure Your PPC Campaign Running an online advertising campaign has become the newest golden ticket to the welcome wagon for many ambitious business owners. But this field can…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk on Nov 25, 2021

  • amazon ranking
    How PPC Improves Amazon Ranking

      Amazon ads are more competitive than ever. How can you push your ad campaign above the competition? This article tells you how to boost your Amazon ranking. From the live scalability of its search engines to the unparalleled exposure it can provide any product, Amazon is a seller’s dream come true. The marketplace has…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk on Nov 18, 2021

  • Amazon Dayparting
    Amazon PPC Dayparting in 2021

      In the last few years, the retail industry has been inundated with practitioners offering new methods of digital advertising. Since every marketer reaches a different consumer audience at different times of the day, sellers delved into the world of dayparting. And different times of the day can mean very different merchandising and ad campaigns.…

    Avatar for Profit Whales Team

    Profit Whales Team on Oct 28, 2021

  • Selling an Amazon Business
    Selling an Amazon Business: why M&A market is so hot in 2021?

      To sell or not to sell? Not a rhetorical question but something sellers puzzle over day by day. The same goes for acquiring businesses on Amazon. According to Marketplace Pulse, aggregators acquiring Amazon brands have raised almost $7 billion since the beginning of 2021. Another interesting fact is that 25 different companies buying Amazon…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday on Oct 01, 2021

  • Keyword Research in 2021
    Amazon Keywords Research in 2021

    The year 2020 brought abrupt changes due to the COVID-19 pandemic in life and shopping style for people all over the world, Amazon.com does not stay the same as well. In 2019 Amazon has estimated US consumer goods market share growth from 10% to 12%, at the beginning of 2021 increased by 24%. The demand…

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    Profit Whales Team on Jan 20, 2021

  • amazon campaign structure 2
    Amazon PPC Campaign Structure in 2021

      In this article, we’ll consider the importance of Amazon PPC campaign structure and explain in detail how Profit Whales assembles and sets it up.   Why Structure Your PPC Campaign Running an online advertising campaign has become the newest golden ticket to the welcome wagon for many ambitious business owners. But this field can…

    Avatar for Profit Whales Team

    Profit Whales Team on Nov 27, 2020

  • Profitable Amazon Advertising
    Profitable Amazon Advertising

    In times of such severe competition on Amazon, it is very important to understand how essential successful ad campaigns are for running a profitable business. Nevertheless, even when the ad plan is working out, the advertisement meets all the requested standards, and all rules are respected, the profit margin can still be not satisfactory. The…

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    Profit Whales Team on Sep 30, 2020

  • 5 Ways to Optimize Amazon PPC Performance
    5 Ways to Optimize Amazon PPC Performance

    Keywords are the key to the PPC advertising success not only in a common understanding of this expression. For example, Amazon sellers track top competitors with help of keywords.  As experienced platform users know, there are not that many top-performing keywords that describe the product, and the competitors are very likely to know them.   Amazon…

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    Profit Whales Team on Sep 29, 2020

  • Customer reviews on Amazon
    Customer reviews on Amazon

    Reviews are a crucial part of Amazon business. On one side, they influence organic ranking and on another, customers trust the reviews more than any other constituents of the listing and they play a decisive role in buyer’s choice “to buy or not to buy”.  Nevertheless, it is essential to know how to start a…

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    Profit Whales Team on Sep 13, 2020

  • MACoS ACoS
    MACoS and ACoS — understanding of an effective PPC

    “ACoS is a simple and straightforward measurement tool. A single glance at this percentage can tell a seller how well a Sponsored Ad is doing its job at promoting the product’s sales. Basically, it’s the number of dollars spent on advertising per 1 dollar gained from sales (generated by the certain advertising).”   – Alex Nyezhnyk, co-founder of…

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    Profit Whales Team on Jul 03, 2020