# ppc

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  • Selling an Amazon Business
    Selling an Amazon Business: why M&A market is so hot in 2021?

      To sell or not to sell? Not a rhetorical question but something sellers puzzle over day by day. The same goes for acquiring businesses on Amazon. According to Marketplace Pulse, aggregators acquiring Amazon brands have raised almost $7 billion since the beginning of 2021. Another interesting fact is that 25 different companies buying Amazon…

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    Anastasiya Vyday on Oct 01, 2021

  • Keyword Research in 2021
    Amazon Keywords Research in 2021

    The year 2020 brought abrupt changes due to the COVID-19 pandemic in life and shopping style for people all over the world, Amazon.com does not stay the same as well. In 2019 Amazon has estimated US consumer goods market share growth from 10% to 12%, at the beginning of 2021 increased by 24%. The demand…

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    Profit Whales Team on Jan 20, 2021

  • amazon campaign structure 2
    Amazon PPC Campaign Structure in 2021

    Amazon advertising was always one of the most effective ways to help customers find the products they are looking for. The progress of Amazon sales is developing every day, that is the reason to learn about ad campaign structure and all the changes in 2021.   Amazon PPC Campaign is an obligatory top-level element of any…

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    Profit Whales Team on Nov 27, 2020

  • Profitable Amazon Advertising
    Profitable Amazon Advertising

    In times of such severe competition on Amazon, it is very important to understand how essential successful ad campaigns are for running a profitable business. Nevertheless, even when the ad plan is working out, the advertisement meets all the requested standards, and all rules are respected, the profit margin can still be not satisfactory. The…

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    Profit Whales Team on Sep 30, 2020

  • Amazon PPC Dayparting
    Amazon PPC Dayparting

    There is no secret that any Amazon advertiser would like to save as much budget as possible. Experienced sellers know that a bad advertising setup can be a huge money waste and it is important to use any opportunity to cut out unnecessary expenses. One of such budget savers is dayparting.  Dayparting is a process…

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    Profit Whales Team on

  • 5 Ways to Optimize Amazon PPC Performance
    5 Ways to Optimize Amazon PPC Performance

    Keywords are the key to the PPC advertising success not only in a common understanding of this expression. For example, Amazon sellers track top competitors with help of keywords.  As experienced platform users know, there are not that many top-performing keywords that describe the product, and the competitors are very likely to know them.   Amazon…

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    Profit Whales Team on Sep 29, 2020

  • Customer reviews on Amazon
    Customer reviews on Amazon

    Reviews are a crucial part of Amazon business. On one side, they influence organic ranking and on another, customers trust the reviews more than any other constituents of the listing and they play a decisive role in buyer’s choice “to buy or not to buy”.  Nevertheless, it is essential to know how to start a…

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    Profit Whales Team on Sep 13, 2020

  • MACoS ACoS
    MACoS and ACoS — understanding of an effective PPC

    “ACoS is a simple and straightforward measurement tool. A single glance at this percentage can tell a seller how well a Sponsored Ad is doing its job at promoting the product’s sales. Basically, it’s the number of dollars spent on advertising per 1 dollar gained from sales (generated by the certain advertising).”   – Alex Nyezhnyk, co-founder of…

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    Profit Whales Team on Jul 03, 2020