How We 3.5X’d Ad Sales for This Home & Kitchen Brand—Without Blowing the Budget
3.5X GROWTH IN 4 MONTHS
Results
3.5X
Increase in Daily Ad Sales (from $700 to $2,500)
15-20%
ACoS Stability
Expanded Product Coverage
Without Losing Profitability
Client Overview
This home & kitchen brand had a solid reputation on Amazon, with an average product rating of 4+ stars — a significant advantage in their competitive niche. They offered a diverse product range, spanning from kitchen dispensers to outdoor essentials, and had already built a loyal customer base.
However, they were struggling with advertising inefficiencies, SKU overextension, and inventory bottlenecks that prevented them from scaling profitably.
The Challenge
Despite their strong presence, ad-driven sales remained stagnant at $700/day.
Slow inbound shipments forced the brand into fragmented stock replenishments—driving up costs and complicating logistics.
Ad spend was disproportionately focused on just one variation instead of leveraging the full parent ASIN potential.
No original photo or video assets were available for ad creatives, limiting their ability to stand out in sponsored campaigns.
The brand was selling everything from rubber gloves to garden gnomes, making stock control & listing optimization a logistical nightmare.
Our mission?
- Scale ad-driven sales while keeping ACoS stable.
- Diversify ad strategy across more products, not just one ASIN.
- Fix inventory inefficiencies for sustainable long-term growth.
Our Process
PHASE 1: LAUNCHING THE ZERO-TO-HERO (ZHT) AD STRUCTURE
We revamped the entire Amazon PPC strategy by implementing our proven ZHT ad structure, which combines:
- Control Part → Focused on highly relevant, high-converting keywords & ASINs.
- Growth Part → Captured missed keyword opportunities outside the Control Part for increased reach.
- Full Variation Coverage → Instead of pushing just one variation, we tested all product variations to maximize audience reach.
IMPACT: A much broader campaign reach, targeting more keywords and product variations, leading to a surge in ad sales without sacrificing efficiency.
PHASE 2: PRODUCT TARGETING EXPANSION
Most Amazon sellers underutilize Product Targeting, but we saw an opportunity to:
- Target competitor ASINs where our product had a competitive edge.
- Cross-sell within the brand’s own catalog to increase cart value.
- Leverage category targeting for high-intent shoppers browsing similar products.
IMPACT: More ad placements on highly relevant product pages, bringing in higher-quality traffic and boosting conversions.
PHASE 3: INVENTORY OPTIMIZATION & LISTING REFINEMENT
We took a deep dive into the account’s inventory and listings to identify roadblocks that were killing efficiency.
- Cleared underperforming SKUs to focus budget & effort on best-sellers.
- Reworked backend settings for products that weren’t recognized as part of the brand.
- Developed a structured, data-driven replenishment strategy to counter Amazon’s warehouse delays.
IMPACT: Less wasted budget on deadweight SKUs, better stock control, and faster ad-driven sales growth.
The Results
Ad Sales Skyrocketed from $700 to $2,500/day
ACoS Remained Steady at 15-20%
Expanded Product Coverage Without Sacrificing Profitability
BOTTOM LINE: More revenue. More control. More sustainable scaling.
What’s Next?
Expand Beyond the Original 2 Categories – Identify high-stock products outside dispensers & canisters to scale further.
Creative Asset Development – Invest in high-quality U.S.-based photos & videos for better-performing ad creatives.
Increase Budget for Proven Winners – Since ads are profitable, we can afford to push higher spend for even bigger returns.
Scale Product Targeting Further – More ASIN & competitor targeting.
Amazon PPC isn’t just about throwing money at ads. It’s about structure, optimization, and strategy.
