How We Drove $7M In Q4 Sales While Keeping ACoS Stable
Results
$7M
in Q4 Sales in the US
Best Seller
Badge Maintained
ACoS
Remained Stable Despite Increased Discounts
to 2023
Higher Daily & Peak Sales Compared
Client Overview
This brand specializes in decorative cosmetics and has been working with us for several years. Their top-selling product, a highly popular lip stain, consistently performs well due to:
- External traffic from social campaign
- Influencer collaborations via Amazon’s Creator Connection tool
- A structured PPC strategy that balances growth and efficiency
With low ACoS and steady volume growth, the brand had a solid foundation. But as Q4 approached, we needed to push sales further — without losing profitability.
The Challenge
Prime Day in October, Black Friday, and Cyber Monday drive massive demand.
Higher competition leads to higher CPCs, which can quickly eat into margins.
Sales volume spikes, but aggressive pricing reduces the per-unit profit.
To maximize Q4 performance, we had to ensure:
- Maximum visibility on high-intent search results
- A fully optimized ad budget to prevent lost impressions
- Sustained best-seller status in the category
Our Process
PHASE 1: PRE-EVENT BUDGET SCALING
Q4 success starts before the sales begin. Instead of waiting for peak shopping days, we built momentum early to ensure a strong position.
- Strategic Budget Increases
Key campaigns received gradual budget increases leading up to peak dates, ensuring they were already ranking high before traffic surged.
- Keyword & Placement Optimization
Ad bids were adjusted to dominate high-converting placements ahead of competitors.
IMPACT: When traffic spiked, ads were already positioned at the top, allowing us to capture demand efficiently.
PHASE 2: REAL-TIME BUDGET MONITORING
Most brands set a budget and hope it lasts — we made sure it did.
Our approach:
- Continuous real-time tracking prevented campaigns from going Out of Budget.
- Budgets were dynamically adjusted to prioritize the highest-ROI placements.
IMPACT: No lost impressions, no missed sales opportunities, and no wasted spend.
PHASE 3: CONVERSION RATE OPTIMIZATION DURING DISCOUNTS
While deep discounts reduce per-unit revenue, they also increase purchase intent, leading to higher conversion rates.
Why this worked:
- More shoppers were actively searching for deals, leading to faster purchase decisions.
- Higher conversion rates outpaced the increase in ad spend, ensuring ACoS remained stable.
IMPACT: Despite lower prices, the overall profitability increased, and efficiency was maintained across all ad campaigns.
The Results
Daily Q4 sales in 2024 significantly outperformed 2023.
Peak sales days were stronger
and more sustained than the previous year.
Best Seller Badge was maintained throughout Q4.
BOTTOM LINE: The brand scaled without losing efficiency, proving that smart budget planning beats last-minute adjustments every time.
What’s Next?
Further PPC Refinements for Q4 2025 – Optimizing high-ROI placements for next year.
Testing New Discounting & Promo Strategies – Balancing price cuts with AOV increases.
Expanding External Traffic Channels – Scaling influencer and paid social campaigns.
Big sales events aren’t just about discounts—they’re about strategy.