How We Recovered Lost Rabkings After A Stockout & Exceeded Past Performance
Results
2X before stockout
Ranking improved
Went out of stock
after peak sales period
performance post-restock
Recovered rankings & surpassed previous
Client Overview
This brand operates in the highly competitive beauty industry, where new brands struggle to gain traction due to low-cost, well-established competitors.
Their catalog includes a variety of eye makeup products, such as:
- Mascaras
- Brow pencils
- Eyeliners
A recurring challenge was inventory instability — delays in restocking and batch issues frequently disrupted sales and made consistent growth difficult.
One of the best-performing products had a breakout success during Q4 sales events, but stock depletion created an unexpected setback.
The Challenge
(moving from 140+ to 70+ in the subcategory).
leading to a loss of visibility and ranking drops after the sales period ended.
The challenge was clear:
- Recover lost rankings as quickly as possible
- Rebuild traffic and visibility
- Ensure continued sales growth post-restock
Our Process
The first step was to immediately restore visibility through a structured Zero-to-Hero ad strategy focused on:
Aggressive PPC Scaling
- Increased ad spend to regain traction on high-priority keywords.
- Adjusted bids to capture more traffic in a competitive category.
Multi-Layered Targeting
- Used high-volume and long-tail keywords to expand reach across search placements.
IMPACT: The product quickly started gaining impressions again, moving back into competitive rankings.
PHASE 2: STRATEGIC PRICING TO DRIVE CONVERSIONS
With the ad traffic restored, the next step was to accelerate conversions and increase sales velocity by:
- Applying a temporary discount to attract buyers and reignite momentum.
- Using competitive pricing strategies to ensure a higher conversion rate compared to similar products.
IMPACT: The discount helped push organic ranking recovery faster, allowing the product to regain and surpass its pre-stockout performance.
The Results
Rankings fully recovered and surpassed pre-Black Friday/Cyber Monday levels.
Sales momentum stabilized, allowing for continued visibility growth.
The product achieved stronger positioning in the category, increasing brand recognition.
What started as a setback turned into an opportunity for even greater long-term growth.
BOTTOM LINE: The brand scaled without losing efficiency, proving that smart budget planning beats last-minute adjustments every time.
What’s Next?
Further PPC Refinements for Q4 2025 – Optimizing high-ROI placements for next year.
Testing New Discounting & Promo Strategies – Balancing price cuts with AOV increases.
Expanding External Traffic Channels – Scaling influencer and paid social campaigns.
Big sales events aren’t just about discounts—they’re about strategy.
Leave your email now and skyrocket your e-commerce game with our exclusive guide.
*By clicking GET MY GUIDE you hereby agree to our Privacy Policy.
Learn how to scale from 7 to 8 figures
Elevate your Amazon store’s performance with our exclusive, no-cost Brand Audit. Discover untapped opportunities and insights that can transform your sales figures and market presence. Claim your free audit now and start your journey to top-seller status!
*By clicking GET MY CHECKLIST you hereby agree to our Privacy Policy.