Maximizing Q4: How We Scaled a Seasonal Product Into $91K in Profit
Results
$91K
total profit in Q4 and $71K profit in December alone
Ad strategy
minimized off-season waste & maximized peak sales
Full Zero-to-Hero
approach drove top search rankings
Client Overview
This brand specializes in historical collectibles, including:
- Rare banknotes
- World War II artifacts
- Vintage pilot watches
- Coins from different historical periods
While these products attract passionate collectors, demand is highly seasonal, with peak sales occurring in December. For the rest of the year, advertising often outpaces revenue, making profitability a challenge.
Our goal was to optimize advertising spend throughout the year, ensuring maximum sales during Q4 without unnecessary off-season ad costs.
The Challenge
– The majority of sales happen in December, requiring an intense but efficient ad push during this short window.
– Competing with established sellers required a targeted, high-ROI strategy.
– Running ads year-round was inefficient, leading to high spend with low returns.
To scale this product profitably, we needed to:
- Minimize off-season ad spend while keeping key placements
- Prepare inventory & listings before the Q4 surge
- Execute a strategic, data-driven ad push during peak demand
Our Process
PHASE 1: OFF-SEASON COST CONTROL
Running full ad campaigns throughout the year was inefficient, so we optimized for profitability by:
- Scaling back off-season advertising
Maintained minimal campaigns to keep listings active without overspending. - Reducing wasted ad spend
Shifted focus to high-intent, low-cost placements outside of Q4.
IMPACT: This allowed us to preserve budget for the holiday season, ensuring maximum ad efficiency when demand peaked.
PHASE 2: PRE-SEASON PREPARATION
To make the most of the December sales boom, we planned ahead by:
- Replenishing inventory to avoid stockouts.
- Optimizing listings with updated keywords, images, and product descriptions to maximize conversion rates.
IMPACT: The brand was fully prepared to capture high-intent buyers when demand surged.
PHASE 3: FULL-SCALE Q4 AD STRATEGY
Once peak season hit, we launched an aggressive Zero-to-Hero ad structure to capture maximum visibility.
Bidding & Budget Adjustments
- Increased bids dynamically to maintain top placements in search results.
- Monitored ad spend in real-time to prevent Out of Budget issues.
Keyword Targeting for Top of Search (TOS)
- Focused on high-intent buying keywords to drive immediate conversions.
Product Attribute Targeting (PAT) Campaigns
- Targeted both new and established competitors to increase brand visibility.
Defensive Ad Strategy
- Protected key listings from competitor takeovers with strategic defensive campaigns.
IMPACT: The product dominated search placements and converted higher than ever before.
The Results
Total Q4 Profit: $91,000
Optimized off-season strategy saved budget while maximizing peak sales
What’s Next?
Further Off-Season Optimization –
Finding new, cost-effective ways to generate year-round demand.
Testing New Promotional Strategies –
Refining pricing and discount strategies to boost Q4 profits further.
Scaling Competitive Targeting – Expanding ad strategies to capture more market share.
Seasonal businesses can’t afford wasted spend—but with the right approach, they can dominate when demand surges.
Leave your email now and skyrocket your e-commerce game with our exclusive guide.
*By clicking GET MY GUIDE you hereby agree to our Privacy Policy.
Learn how to scale from 7 to 8 figures
Elevate your Amazon store’s performance with our exclusive, no-cost Brand Audit. Discover untapped opportunities and insights that can transform your sales figures and market presence. Claim your free audit now and start your journey to top-seller status!
*By clicking GET MY CHECKLIST you hereby agree to our Privacy Policy.