A Guide to Amazon External Traffic
Drive Customers from External Sources Directly to your Amazon Store
According to a 2019 Statista study, almost 66% of consumers begin their product search on Amazon. This indicates that 34% of customer traffic comes from outside the marketplace. That’s a significant amount of untapped potential if all of your promotion and marketing efforts have been directed just towards Amazon.
Without a doubt, Amazon is a market with a fierce competition where sellers vie for customers. And as sponsored ad expenses keep rising, you need to go ahead and seek other ways to deliver qualified leads to your listings.
Attracting external traffic to your product listings is one of the best ways to stay ahead of the curve. One way to do this is through social media channels. By creating a presence on platforms like Facebook, Instagram, and TikTok, businesses can reach a wider audience and build brand awareness. Additionally, social media provides an opportunity to connect with customers on a more personal level.
One of the benefits of driving external traffic to Amazon Listings is that it can help to increase sales. When customers come to Amazon through a search engine or another website, they are more likely to purchase items they are interested in. In addition, driving external traffic to Amazon can also help to increase the number of reviews for a product. Reviews are one of the most important factors that potential customers use when deciding whether or not to purchase an item. By driving more traffic to a listing, businesses can increase the chances that their product will be seen and reviewed by potential customers. Ultimately, driving external traffic to Amazon Listings can help businesses boost their sales and improve their customer base.
According to a 2019 Statista study, almost 66% of consumers begin their product search on Amazon. This indicates that 34% of customer traffic comes from outside the marketplace. That’s a significant amount of untapped potential if all of your promotion and marketing efforts have been directed just towards Amazon.
Without a doubt, Amazon is a market with a fierce competition where sellers vie for customers. And as sponsored ad expenses keep rising, you need to go ahead and seek other ways to deliver qualified leads to your listings. Attracting external traffic to your product listings is one of the best ways to stay ahead of the curve. One way to do this is through social media channels. By creating a presence on platforms like Facebook, Instagram, and TikTok, businesses can reach a wider audience and build brand awareness. Additionally, social media provides an opportunity to connect with customers on a more personal level.
One of the benefits of driving external traffic to Amazon Listings is that it can help to increase sales. When customers come to Amazon through a search engine or another website, they are more likely to purchase items they are interested in. In addition, driving external traffic to Amazon can also help to increase the number of reviews for a product. Reviews are one of the most important factors that potential customers use when deciding whether or not to purchase an item. By driving more traffic to a listing, businesses can increase the chances that their product will be seen and reviewed by potential customers. Ultimately, driving external traffic to Amazon Listings can help businesses boost their sales and improve their customer base.
34%
of consumer traffic originates outside Amazon
21%
of consumers start their search for products on social media
3,700
new sellers join Amazon daily
“For an Amazon seller, it's important to have a steady stream of traffic coming to your listing - and not just any traffic, but high-quality, targeted traffic that is likely to convert into sales.
One of the most effective ways to get people to your listing is through search engine optimization (SEO). By optimizing your listing and using relevant keywords, you can ensure that your listing appears as high up in the search results as possible, increasing the chances that potential customers will click through to your product page. So if you're looking for ways to increase traffic to your Amazon listing, don't forget the power of SEO.”
Dmitrii Glybin,
DSP & PPC Team Leader
at Profit Whales
Dmitrii Glybin,
DSP & PPC Team Leader at Profit Whales
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