# acos

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  • Amazon ACoS in 2021

    What is Amazon ACoS, how can a business calculate it and be sure that it is profitable? This is our today’s topic. Let’s get started!   What is ACoS? For a business that sells its products on the Amazon platform, understanding and measuring how well your Amazon Sponsored Products campaigns are working is critical. This…

    Profit Whales Team on Sep 19, 2021

  • 5 Ways to Optimize Amazon PPC Performance

    Keywords are the key to the PPC advertising success not only in a common understanding of this expression. For example, Amazon sellers track top competitors with help of keywords.  As experienced platform users know, there are not that many top-performing keywords that describe the product, and the competitors are very likely to know them.   Amazon…

    Profit Whales Team on Sep 29, 2020

  • MACoS and ACoS — understanding of an effective PPC

    “ACoS is a simple and straightforward measurement tool. A single glance at this percentage can tell a seller how well a Sponsored Ad is doing its job at promoting the product’s sales. Basically, it’s the number of dollars spent on advertising per 1 dollar gained from sales (generated by the certain advertising).”   – Alex Nyezhnyk, co-founder of…

    Profit Whales Team on Jul 03, 2020