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Data-driven insights, expert advice, and helpful tips for everyone

Data-driven insights, expert advice, and helpful tips for everyone

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Amazon FBA vs. FBM: Choosing the Right Fulfillment Strategy for Your Business

In the vast marketplace of Amazon, sellers are constantly seeking strategies to stand out, increase sales, and streamline operations. One of the critical decisions impacting these goals involves choosing the right fulfillment strategy. Amazon offers two primary fulfillment options: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Each has its advantages and challenges, and…

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Profit Whales Team

on Apr 11, 2024

Articles

  • 11
    Navigating the Competitive Landscape on Amazon: Strategies for Protecting Your Brand and Profit Margins

    In the ever-evolving marketplace of Amazon, sellers are increasingly facing stiff competition. This competition often leads to aggressive pricing strategies, including predatory pricing and price undercutting. While attempting to outdo rivals by offering the lowest possible prices for similar or identical products might seem like a viable strategy, it comes with significant drawbacks. Predatory pricing…

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    Profit Whales Team on Apr 10, 2024

  • Front 3
    Revolutionizing 2024: A Deep Dive into Amazon DSP Strategies

    Welcome to the forefront of advertising innovation in 2024! With Amazon DSP emerging as a game-changer for brands, it’s time to explore the boundless opportunities awaiting in the ever-evolving realm of Amazon advertising. In this blog, we’ll delve into the strategies and tactics that will empower your brand to harness the full potential of Amazon…

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    Profit Whales Team on Feb 28, 2024

  • Front 2
    Decoding Amazon ACOS: A Guide to Achieving Precision

    Facing challenges when it comes to understanding and optimizing Amazon ACOS for your products? You’re not alone; many sellers encounter difficulties in getting the most out of this essential metric to improve the efficiency of their advertising spending. Mastering Amazon ACOS, short for Advertising Cost of Sale, is crucial for scaling your Amazon business without…

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    Profit Whales Team on Feb 16, 2024

  • Front 1
    How to Achieve Success in the Amazon Seasonal Market?

    Are you prepared to tackle the fluctuating tides of seasonal sales on Amazon? The challenge of adapting to the demand spikes and dips in sectors such as fashion, outdoor accessories, and festive merchandise can appear formidable. Achieving proficiency in PPC (Pay-Per-Click) advertising emerges as a critical strategy for exploiting these shifts to your advantage, ensuring…

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    Profit Whales Team on Feb 13, 2024

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Case Studies

  • Grocery Gourmet Food1
    Revitalizing Legacy: A Digital Triumph in the Grocery Sector
    Apr 11, 2024

    Introduction In today’s rapidly evolving digital marketing landscape, securing continuous growth in customer acquisition and boosting sales presents a complex challenge, particularly for well-established brands. These brands, while having the advantage of recognition and a loyal customer base, often struggle with optimizing marketing expenditures and enhancing their organic market presence without losing momentum in sales…

  • Supplement case 1
    ACOS Alchemy: Revitalizing Amazon Advertising Strategies
    Mar 19, 2024

        Intro: In a pursuit to enhance advertising performance on Amazon, our client initially opted for multiple Sponsored Brand (SB) campaigns. However, this approach backfired, leading to adverse effects on overall performance, particularly in exceeding the targeted Advertising Cost of Sales (ACOS) threshold and diverting orders from well-performing Sponsored Product (SP) campaigns.   Challenge:…

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    Transforming Facial Care: A Comprehensive Amazon Optimization Case
    Feb 19, 2024

    Description: Dive into the riveting narrative of a brand specializing in facial care products as it embarks on a quest to revolutionize its presence on Amazon. Through strategic maneuvering and data-driven insights, witness the brand’s remarkable transformation from obscurity to prominence in the fiercely competitive realm of e-commerce.   Objective: Our primary aim is to…

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    Amazon Supplement Success: Crafting Ethical Campaigns for Market Dominance
    Jan 23, 2024

    Description: In the highly competitive supplement market, where countless brands compete for consumer attention, distinguishing oneself in this crowded space poses a considerable challenge. It’s crucial to ensure that both the brand and its products are not only distinctive but also provide unique value to consumers, setting them apart in a marketplace teeming with options.…

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Amazon External Traffic Guide