Intro: In a pursuit to enhance advertising performance on Amazon, our client initially opted for multiple Sponsored Brand (SB) campaigns. However, this approach backfired, leading to adverse effects on overall performance, particularly in exceeding the targeted Advertising Cost of Sales (ACOS) threshold and diverting orders from well-performing Sponsored Product (SP) campaigns. Challenge:…
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Data-driven insights, expert advice, and helpful tips for everyone
Data-driven insights, expert advice, and helpful tips for everyone
Articles
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Facing challenges when it comes to understanding and optimizing Amazon ACOS for your products? You’re not alone; many sellers encounter difficulties in getting the most out of this essential metric to improve the efficiency of their advertising spending. Mastering Amazon ACOS, short for Advertising Cost of Sale, is crucial for scaling your Amazon business without…
Profit Whales Team on Feb 16, 2024
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Are you prepared to tackle the fluctuating tides of seasonal sales on Amazon? The challenge of adapting to the demand spikes and dips in sectors such as fashion, outdoor accessories, and festive merchandise can appear formidable. Achieving proficiency in PPC (Pay-Per-Click) advertising emerges as a critical strategy for exploiting these shifts to your advantage, ensuring…
Profit Whales Team on Feb 13, 2024
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Amazon, a global e-commerce giant and a major player in the digital advertising arena, experienced a remarkable 18% surge in ad revenue during the second quarter of 2022, surpassing market expectations with a total of 8.76 billion U.S. dollars in revenue. This substantial growth has attracted a diverse array of e-commerce businesses, all seeking to…
Profit Whales Team on Feb 05, 2024
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The process of positioning your brand in the minds of your clients is called brand positioning. Company positioning is more than a slogan or fancy logo, it is a strategy designed to make your business stand out among your competitors. The online retail model lets shoppers differentiate goods and services from their desktop computer…
Alex Nyezhnyk on Dec 28, 2022
Case Studies
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Mar 19, 2024
Intro: In a pursuit to enhance advertising performance on Amazon, our client initially opted for multiple Sponsored Brand (SB) campaigns. However, this approach backfired, leading to adverse effects on overall performance, particularly in exceeding the targeted Advertising Cost of Sales (ACOS) threshold and diverting orders from well-performing Sponsored Product (SP) campaigns. Challenge:…
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Feb 19, 2024
Description: Dive into the riveting narrative of a brand specializing in facial care products as it embarks on a quest to revolutionize its presence on Amazon. Through strategic maneuvering and data-driven insights, witness the brand’s remarkable transformation from obscurity to prominence in the fiercely competitive realm of e-commerce. Objective: Our primary aim is to…
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Jan 23, 2024
Description: In the highly competitive supplement market, where countless brands compete for consumer attention, distinguishing oneself in this crowded space poses a considerable challenge. It’s crucial to ensure that both the brand and its products are not only distinctive but also provide unique value to consumers, setting them apart in a marketplace teeming with options.…
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Description: The report focuses on the beauty sector on Amazon, which is known for its intense competitiveness. Brands in this sector face the challenge of differentiating themselves among a plethora of products and other brands, both well-established and new entrants. Objective: The primary goal is to assess the effectiveness of brand development strategies on…
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