Read, study, improve

Data-driven insights, expert advice, and helpful tips for everyone

What Is Brand Positioning On and Off Amazon?

The process of positioning your brand in the minds of your clients is called brand positioning. Company positioning is more than a slogan or fancy logo, it is a strategy designed to make your business stand out among your competitors. The online retail model lets shoppers differentiate goods and services from their desktop computer…

Alex Nyezhnyk

on Dec 28, 2022

Articles

How to Sell Seasonal Products on Amazon and Get Profit
We usually recommend selling evergreen products as they are the ones that bring success in the long run. But you know what? Seasonal products are also not worth writing off. With the right approach, they can benefit you from selling booms. Last year, Amazon set a new sales record for the Christmas season by…

Read More+

Ihor Dubovetskyi on
Top Amazon PPC Strategies for Advanced Sellers
Amazon’s internal advertising system includes Amazon PPC campaigns. Brands, companies, and third-party merchants can leverage Amazon PPC to target specific keywords and create product ads that appear in Amazon search results and competitive product listings. Advertisers benefit from Amazon PPC campaigns by displaying their goods to prospective buyers more often in key places on…

Read More+

Alex Nyezhnyk on Dec 08, 2022
What is Amazon Private Label & How to Sell It Successfully?
Do you want to have your own brand? This is not as difficult as it might seem at first glance. You can cooperate with the manufacturer and respond to product promotion. Sounds tempting? You are not the only one there. According to statistics from Jungle Scout, 59% of Amazon sellers use the private label…

Read More+

Alex Nyezhnyk on Nov 29, 2022
5 Reasons for Sellers to Use Amazon Negative Keywords
Amazon has a lot of ways to say no to your ads, but you also can tell Amazon not to display ads. Negative keywords eliminate irrelevant ads, so your campaigns invest only in high-intent areas. They’re a vital component of high-quality ad campaigns and crucial to your success. But they’re complex to set up…

Read More+

Profit Whales Team on Nov 25, 2022

Browse more articles

Case Studies

Optimizing Costs and Increasing Sales With Zero-to-Hero
Dec 08, 2022

Company Background Today we will talk about the Home & Kitchen brand, which is aimed at the U.S. marketplace. The brand improves everyday life by ensuring comfortable sleep for customers with its sheets and pillowcases. The Challenge The company contacted us for audit and conversion improvement. As a result, we found that ACoS…

Read More+
Increasing Net Profit for Pet Supplies Brand
Nov 29, 2022

Company Background The brand we will cover today belongs to the Pet Supplies category. The company manufactures supplements and vitamins for small, medium, and large dog breeds, providing them with well-being and longevity. The pet industry is one of the most profitable and ever-growing, with an estimated 6.1% constituting annual growth rate. And, of…

Read More+
Getting Dr. Krause Brand $119k in Total Sales
Nov 21, 2022

Company Background Dr. Krause brand is the best fit for those struggling with pain and feeling discomfort while walking. Their goods help you be satisfied with your toenail outlook and get the ability to wear the desired shoes. The Challenge The nail corrector product ran out of stock, and soon after, the number…

Read More+
Debunking PPC Optimization Myths with a Kitchen Brand
Nov 17, 2022

Company Background Today we will talk about a Kitchen & Dining brand with a solid market position. The company knows everything about making convenient and aesthetic product storage. But should they improve Amazon’s promotion, given they already rank high? Let’s figure it out. The Challenge Past PPC campaigns brought good results, and the…

Read More+