Data-driven insights, expert advice, and helpful tips for everyone
In this case study, we’re willing to share our successful brand value initiative: we’ve utilized all our knowledge and expertise to boost the company’s evaluation before it sold its Amazon business to an aggregator. Company Background The art supply brand was selling quite well through the US and Europe, generating a $150k turnover…
September has passed, and it means that the new Amazon News Digest by Profit Whales has arrived. Curious about what happened last month? Then let’s get started! Sponsored Display CPC & vCPM billing attribution Amazon Sponsored Display campaigns expanded to CPC & vCPM billing attribution. Sellers can have access to new bidding features through…
Thinking about selling on Amazon? We’ve crafted a definitive guide about how to create an Amazon Seller Central account and start an Amazon business right now. The e-commerce industry experienced remarkable surges in 2020, during which the global pandemic forced consumers to shift from in-store shopping to online. U.S. Department of Commerce states that consumers…
To sell or not to sell? Not a rhetorical question but something sellers puzzle over day by day. The same goes for acquiring businesses on Amazon. According to Marketplace Pulse, aggregators acquiring Amazon brands have raised almost $7 billion since the beginning of 2021. Another interesting fact is that 25 different companies buying Amazon…
Amazon has its own ecosystem (and algorithms), and it makes sense to try and work directly within the marketplace to land more sales. But this process is not that straightforward. According to Search Engine Journal, 70% of Amazon surfers don’t look past the second page of the search results, with 35% simply clicking on…
In this case study, we’re willing to share our successful brand value initiative: we’ve utilized all our knowledge and expertise to boost the company’s evaluation before it sold its Amazon business to an aggregator. Company Background The art supply brand was selling quite well through the US and Europe, generating a $150k turnover…
We’re sharing another case study demonstrating the results of our efforts to increase the value of an Amazon pet brand and help it exit the marketplace profitably. Company Background The brand was selling pet foods and accessories primarily in the US, generating a $100k net turnover per month. Then the three-year-old company decided…
Profit Whales drives awareness and boosts ad sales for an environmentally friendly home decor brand. Company Background One of the successful use cases that we were willing to share for a long time now is our collaboration with a home decor brand at the heart of which is sustainability and wellness of the planet.…
How an auto-targeted campaign reduced a beauty brand’s ad budget and increased conversion rates. Company Background One of the world’s largest cosmetic companies, as well as one of the most well-esteemed brands in the world, turned to Profit Whales seeking to reduce its ad budget. The brand offers a wide range of skincare products…
Dr. Amazon Podcast with Paul Baron Times change, and the strategies you use to promote your Amazon brand need to change too. One of the most effective ways to expose people to your product is influencer marketing. Using opinion leaders enables Amazon brands to reach their target audience in an organic, meaningful way. Today we…
Dr. Amazon Podcast with Jay Lagarde Amazon reviews. They can be the success or death of your FBA business. When you launch products, it’s time to boost your seller feedback rating! How do you go about it? Sure, you can take time out of your day to find reviews and feedback from buyers, or ignore…
Dr. Amazon Podcast with Yael Cabilly Everyone selling on Amazon encounters legal issues at one point. The rules are constantly changing. You are writing a plan of action today, but tomorrow it is not relevant. You have to be on top of it all the time. We have invited Yael Cabilly, an attorney with 15…
Dr. Amazon Podcast with Yoni Kozminski In this episode of the Dr. Amazon Podcast, we are talking to Yoni Kozminski about efficient e-commerce business scaling secrets. Yoni is convinced that enhancing systems and processes is the key to running a thriving, profitable business. Yoni’s experience in scaling businesses quickly led him to start two ventures.…