Introduction: Breaking into the highly competitive beauty niche on Amazon is no small feat, especially for a young brand. This case study showcases how Profit Whales partnered with an emerging beauty brand during its first Prime Day event in 2024. With the brand still establishing its presence on Amazon, our focus was on securing the most profitable positions in search results and maximizing visibility through strategic advertising and promotions.
The Challenge: As a relatively new player in the beauty category, the brand faced significant challenges, including lower organic search rankings and limited brand recognition. Unlike established competitors, the brand did not have the advantage of high organic positions, making it crucial to leverage paid advertising effectively. Our goal was to drive substantial sales growth despite these limitations, ensuring a successful debut on Prime Day.
Our Approach:
- Strategic Positioning in Search Results: Given the brand’s current standing, we concentrated on securing the most profitable positions in Amazon’s search results. Our strategy was tailored to the brand’s realities, focusing on keywords and placements that would offer the highest return on investment (ROI) given the budget constraints and market position.
- Increased Advertising Budgets: Understanding the importance of visibility during Prime Day, we significantly increased the advertising budgets for each product. This allowed us to aggressively bid on key search terms and secure higher ad placements, driving more traffic to the brand’s listings.
- Leveraging Prime Exclusive Deals: To further enhance the brand’s appeal during the event, we implemented Prime Exclusive Deals across the product range. These deals were instrumental in attracting price-sensitive shoppers and boosting conversion rates, particularly in a category as competitive as beauty.
Results:
- 4x Sales Increase on Day One: On the first day of Prime Day, the brand saw a fourfold increase in sales compared to its usual performance. This immediate boost was a testament to the effectiveness of our advertising strategy and the appeal of the Prime Exclusive Deals.
- 6x Sales Increase on Day Two: Building on the momentum from the first day, the brand achieved an impressive sixfold increase in sales on the second day of Prime Day. This significant growth underscored the power of sustained, targeted advertising and strategic deal placements.
Conclusion: This case study highlights the success that even a young and relatively unknown brand can achieve on Amazon with the right strategy. By focusing on strategic ad placements, increasing advertising budgets, and utilizing Prime Exclusive Deals, we were able to deliver extraordinary results for this emerging beauty brand on its first Prime Day.
At Profit Whales, we understand the unique challenges faced by new brands on Amazon. Our tailored strategies are designed to help you overcome these obstacles and achieve rapid growth, even in highly competitive niches.
Next Steps: As we look to the future, we plan to refine our approach for this beauty brand by incorporating advanced targeting techniques and exploring additional promotional opportunities, such as Lightning Deals and external traffic sources, to sustain and accelerate growth in the coming months.
