If you’re an Amazon seller, you know that reviews are a big key to your success. With more reviews, your product will convert more browsers into buyers and, as such, appear higher in search rankings and create a flywheel of growth.
Getting your first reviews on Amazon can be a daunting task, but it can be much easier with the right tools and techniques than you think. This article will discuss some of the Amazon Early Reviewer Program alternatives.
Table of content:
- What Are The Benefits of More Reviews on Amazon?
- Amazon Early Reviewer Program Alternatives
- Stay TOS Compliant With Your Amazon’s Request for Reviews
- Should I Wait For Reviews Before I Start Advertising?
- Remember – Always be Learning
What Are The Benefits of More Reviews on Amazon?
Simply put, more reviews mean more sales. Amazon shoppers are heavily influenced by reviews when making their purchase decisions. For example, 90% of customers are impacted by a product or business’s reviews.
This is because potential buyers are more likely to trust a product with more reviews at a higher rating. They see the high number of reviews as a sign that the product is popular and must be good.
Remember, though, quantity won’t always beat quality. A product with 100 5* reviews will more often than not outperform a product with 1000 3* reviews.
The increased conversion rate from more and better reviews will also significantly impact your organic ranking, allowing you to drive more profitable sales without total reliance on paid traffic.
Amazon Early Reviewer Program Alternatives
First, let’s clear out what is Early Reviewer Program? Amazon Early Reviewer Program was designed to help sellers get their first reviews. Amazon would directly contact purchasers of a product and offer gift vouchers for $1-$3 in return for leaving a review.
However, in April 2021, Amazon closed the Early Reviewer Program and began to encourage sellers to adopt other strategies for gaining more product reviews.
The purpose of the Early Reviewer program was to make customer feedback a more thorough process. The problem – and the main reason for closing the program – is that it has never outperformed existing systems, such as Vine or the Amazon network, available only to the invited top reviewers. Since Amazon manually selects reviewers, Vine reviews are more profound.
One Tap Reviews and Global Review Sharing
The star rating system, which has become ubiquitous in mobile apps, quickly found its way into other digital products. For example, the one-tap review system lets customers quickly rate your product on a digital store. Yelp, Amazon, and TripAdvisor are some companies offering this type of product review. Since Amazon has begun rolling out the feature, thousands of people have used One Tap Reviews to leave feedback on their products.
The leading cause why many shoppers do not leave product reviews is that it’s time-consuming. The Amazon One Tap Review is an easy and fun way to review a product after using it without writing about it. It’s designed to help customers find the product they need quickly. Besides, only verified customers can leave the top reviews.
Thanks to the global review sharing, product reviews for Amazon’s international markets now occur in the list of products. Previously, there were only reviews from the market where the customers viewed the product. So if you want to handle reviews in multiple countries without any issues, you should use this system right away.
Amazon Product Inserts
Often, it can be a struggle to get your clientele to provide you with the feedback you need. There are millions of reviews on Amazon, and many of these are fake. Sellers can use Amazon product inserts, a free template that controls many aspects of the user experience but is often overlooked.
Product inserts can be a helpful reminder for customers to leave feedback. However, you should be cautious not to make “if/then” statements in a wordy insert. For instance, “If you leave a review for our product on Amazon, we will give you a lifetime extended warranty.”
One of the most practical and relatively safe ways to use inserts is to ask shoppers to register their product under an extended warranty to receive an email. You can then enter them into a series of automated replies via email to remind them to leave a review.
Stay TOS Compliant With Your Amazon’s Request for Reviews
One of the most important things to keep with every Amazon listing is following the TOS and ASIN policies. Failure to follow these guidelines can result in potential damage to your Amazon account, including a suspension of Amazon seller privileges and even termination.
The best way for any seller of Amazon to stay up to date on the company’s terms is to read the latest version of these terms to understand their obligations. Staying up to date with the latest updates is vital because Amazon is a constantly evolving market, and changes can occur every day.
Should I Wait For Reviews Before I Start Advertising?
It’s unnecessary to wait for reviews before you start advertising your product. However, it’s often good to start running ads when your product is live on Amazon to take advantage of the so-called honeymoon period.
This is when Amazon’s algorithm will give your new product extra attention to test how receptive the market is to the product.
Turning ads on straight away will help you get some initial data on how your product is performing and allow you to make any necessary tweaks before you start driving a lot of traffic to your listing.
You’ll also be surprised – if you do an excellent job of product selection and listing optimization, there are still many Amazon customers who will gladly purchase a product before it has any reviews. The key is to build trust with a high-quality listing.
Remember – Always be Learning
The Amazon selling landscape is constantly changing, so it’s essential to stay up-to-date on the latest tips and tricks for getting your products in front of more buyers and gaining more reviews.
In this article, we’ve outlined various methods for encouraging customers to leave reviews on your product listings.
No matter which of these tactics you decide to use, always remember that the key to success on Amazon is providing a great customer experience. If you do that, the bulk of your reviews will come naturally.
About the author
Ben Donovan is the founder of Brand Builder University and has a deep passion for helping ordinary everyday people create financial freedom by building successful eCommerce businesses. He lives in Manchester, the UK, with his wife and two children and loves to snowboard, play sports, and watch reruns of The Office.