Articles

Launching a product on Amazon is akin to setting a ship to sail in vast, competitive waters. The difference between getting lost in the sea of listings and charting a course to marketplace dominance lies in a meticulously planned and executed launch strategy. This comprehensive guide delves into the critical phases of a successful Amazon…

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Profit Whales Team
on Apr 16, 2024

In the dynamic and fiercely competitive world of e-commerce, staying ahead means harnessing the latest technological advancements. Among these, Artificial Intelligence (AI) stands out as a transformative force, particularly on platforms like Amazon, where it reshapes marketing strategies and enhances customer experiences. AI not only provides sellers with new ways to maximize sales but also…

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Profit Whales Team
on Apr 15, 2024

  In the era of smart homes and digital assistants, voice shopping has emerged as a significant frontier for e-commerce, particularly on platforms like Amazon. As Alexa becomes an ever-present assistant in households worldwide, optimizing your Amazon listings for voice search is no longer optional—it’s essential for staying competitive and accessible. This blog explores the…

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Profit Whales Team
on Apr 13, 2024

In the vast marketplace of Amazon, sellers are constantly seeking strategies to stand out, increase sales, and streamline operations. One of the critical decisions impacting these goals involves choosing the right fulfillment strategy. Amazon offers two primary fulfillment options: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Each has its advantages and challenges, and…

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Profit Whales Team
on Apr 11, 2024

In the ever-evolving marketplace of Amazon, sellers are increasingly facing stiff competition. This competition often leads to aggressive pricing strategies, including predatory pricing and price undercutting. While attempting to outdo rivals by offering the lowest possible prices for similar or identical products might seem like a viable strategy, it comes with significant drawbacks. Predatory pricing…

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Profit Whales Team
on Apr 10, 2024

Welcome to the forefront of advertising innovation in 2024! With Amazon DSP emerging as a game-changer for brands, it’s time to explore the boundless opportunities awaiting in the ever-evolving realm of Amazon advertising. In this blog, we’ll delve into the strategies and tactics that will empower your brand to harness the full potential of Amazon…

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Profit Whales Team
on Feb 28, 2024

Facing challenges when it comes to understanding and optimizing Amazon ACOS for your products? You’re not alone; many sellers encounter difficulties in getting the most out of this essential metric to improve the efficiency of their advertising spending. Mastering Amazon ACOS, short for Advertising Cost of Sale, is crucial for scaling your Amazon business without…

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Profit Whales Team
on Feb 16, 2024

Are you prepared to tackle the fluctuating tides of seasonal sales on Amazon? The challenge of adapting to the demand spikes and dips in sectors such as fashion, outdoor accessories, and festive merchandise can appear formidable. Achieving proficiency in PPC (Pay-Per-Click) advertising emerges as a critical strategy for exploiting these shifts to your advantage, ensuring…

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Profit Whales Team
on Feb 13, 2024

Amazon, a global e-commerce giant and a major player in the digital advertising arena, experienced a remarkable 18% surge in ad revenue during the second quarter of 2022, surpassing market expectations with a total of 8.76 billion U.S. dollars in revenue. This substantial growth has attracted a diverse array of e-commerce businesses, all seeking to…

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Profit Whales Team
on Feb 05, 2024

  The process of positioning your brand in the minds of your clients is called brand positioning. Company positioning is more than a slogan or fancy logo, it is a strategy designed to make your business stand out among your competitors. The online retail model lets shoppers differentiate goods and services from their desktop computer…

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Alex Nyezhnyk
on Dec 28, 2022

  We usually recommend selling evergreen products as they are the ones that bring success in the long run. But you know what? Seasonal products are also not worth writing off. With the right approach, they can benefit you from selling booms. Last year, Amazon set a new sales record for the Christmas season by…

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Ihor Dubovetskyi
on Dec 28, 2022

  Amazon’s internal advertising system includes Amazon PPC campaigns. Brands, companies, and third-party merchants can leverage Amazon PPC to target specific keywords and create product ads that appear in Amazon search results and competitive product listings. Advertisers benefit from Amazon PPC campaigns by displaying their goods to prospective buyers more often in key places on…

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Alex Nyezhnyk
on Dec 08, 2022