Articles

  As the holiday season approaches, unfortunately, the number of Amazon stolen package claims can rise in occurrences. These occurrences are harmful to the buyer and the Amazon FBA seller as they negatively impact the customer experience and the seller’s bottom line. Customer satisfaction is the number one concern for Amazon and should be a…

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Christina Passmore
on Oct 12, 2021

  September has passed, and it means that the new Amazon News Digest by Profit Whales has arrived. Curious about what happened last month? Then let’s get started!   Sponsored Display CPC & vCPM Billing Attribution Amazon Sponsored Display campaigns expanded to CPC & vCPM billing attribution. Sellers can have access to new bidding features…

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Anastasiya Vyday
on Oct 08, 2021

Thinking about selling on Amazon? We’ve crafted a definitive guide about how to create an Amazon Seller Central account and start an Amazon business right now. The e-commerce industry experienced remarkable surges in 2020, during which the global pandemic forced consumers to shift from in-store shopping to online. U.S. Department of Commerce states that consumers…

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Victoria Melnychuk
on Oct 05, 2021

  To sell or not to sell? Not a rhetorical question but something sellers puzzle over day by day. The same goes for acquiring businesses on Amazon. According to Marketplace Pulse, aggregators acquiring Amazon brands have raised almost $7 billion since the beginning of 2021. Another interesting fact is that 25 different companies buying Amazon…

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Anastasiya Vyday
on Oct 01, 2021

  According to Search Engine Journal, 70% of Amazon surfers don’t look past the second page of the search results, with 35% simply clicking on the top-ranking listing.  While sellers should certainly work on nailing the Amazon algos and trying to get that bestseller badge — here’s the most recent research on the building blocks…

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Meri Chobanyan
on Sep 28, 2021

  Are you ready for the Amazon Q4 rush? Don’t miss out on the lucrative holiday season by waiting until the last minute. Take the time to do it now. Fortunately, we’ve got some great tips to help you get started!   Important Sales Dates During Amazon Q4 It’s not uncommon for the monstrous traffic…

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Victoria Melnychuk
on Sep 23, 2021

  What does ROAS mean, what is a good ROAS on Amazon, and how can Amazon sellers use it in their businesses? Let’s figure it out!   What is Amazon ROAS? ROAS (Return on advertising spend) is a metric that allows sellers to calculate the amount of income (or loss) from each invested dollar and…

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Victoria Melnychuk
on Sep 21, 2021

  What is Amazon ACoS, how can a business calculate it and be sure that it is profitable? This is our today’s topic. Let’s get started!   What is ACoS? For a business that sells its products on the Amazon platform, understanding and measuring how well your Amazon Sponsored Products campaigns are working is critical.…

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Profit Whales Team
on Sep 19, 2021

  When you sell on Amazon, mistakes are a steep learning curve, especially for newbies. But even seasoned sellers learn through hit and miss during the craze that is Q4. The fourth quarter can be a perfect time of year, with faster sales and higher profits, but it can also be a time of great…

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Profit Whales Team
on Sep 14, 2021

Profit Whales changes Amazon news format just like Amazon improves every month for better customer experience. We are here, and we are ready to share even more valuable Amazon updates! The previous month was reached with fresh advertising features and not only. What happened in August?   Top-of-Search Impression Share Amazon renews Ad Console by…

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Anastasiya Vyday
on Sep 09, 2021

Canada vs. USA Marketplaces The described product is an example of Canadian and USA marketplaces’ distinctions. The table shows ad sales, ad spend, and total sales of the represented product on Amazon.com and Amazon.ca. Despite the significant result differences presented in the table, the product is a bestseller on both marketplaces. Ad sales of the…

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Profit Whales Team
on Jul 16, 2021

Amazon has become a globally recognized name, with 14 country-specific marketplaces, 175+ fulfillment centers across the world, and active shoppers in over 180 countries. Millions of third-party merchants are selling their products on Amazon. There is no doubt that sellers know that the online platform seems to be the goose that lays the golden eggs.…

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Ruth Castillo
on Jul 13, 2021