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What Is Brand Positioning On and Off Amazon?
What Is Brand Positioning On and Off Amazon?

  The process of positioning your brand in the minds of your clients is called brand positioning. Company positioning is more than a slogan or fancy logo, it is a strategy designed to make your business stand out among your competitors. The online retail model lets shoppers differentiate goods and services from their desktop computer…

Dec 28, 2022
  • Amazon’s Marketing Stream Beta Version
    Amazon’s Marketing Stream Beta

      Amazon has just launched a beta test for their new product: Amazon Marketing Stream. This new product delivers Amazon Ads campaign metrics and insights to advertisers and their AWS accounts via push-based notifications. This is an essential and sophisticated tool designed to change the landscape of many PPC experts who use Amazon to market their…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Aug 03, 2022

  • How to Fix Stranded Inventory?
    What is Amazon Stranded Inventory and How to Fix It?

      If you have FBA inventory without active offers that is neither moving to customers nor back to you, Amazon considers it stranded. When that happens, you have a massive problem, as non-moving inventory will eat into your FBA overhead while damaging your Inventory Performance Index. That could become an even bigger issue nearing the end…

    Avatar for Rachel Go

    Rachel Go
    on Jul 29, 2022

  • How to Find Influencers on Amazon
    How to Find Amazon Influencers for Sellers?

      Read on how to find Amazon influencers, how you can benefit from the Influencer Program, and how it works.   Table of content Who Are Amazon Influencers? What Is the Amazon Influencer Program? Influencer Program for Sellers: How Does It Work? How Does Influencer Program Differ from Associate Program? Why Is Amazon Influencer Program…

    Avatar for Anastasia Selukova

    Anastasia Selukova
    on Jul 22, 2022

  • Increase Average Order Value Using Product Bundling
    How to Use Products Bundles to Increase Average Order Value

      As competition increases in the eCommerce market, finding ways to increase average order value (AOV) is essential. But what’s the best way to do it? More ads, new packaging, or higher prices? Product bundling is one of the most effective ways to boost AOV while maintaining a good buyer experience. With product recommendations generating…

    Avatar for Rachel Go

    Rachel Go
    on Jul 20, 2022

  • the amazon fba holiday calendar
    Amazon FBA Holiday Schedule 2022 – Key Dates for Sellers

      Having a coherent strategy in place to ensure you stay in stock during peak season is critical for succeeding on Amazon. However, it can be challenging to foresee, especially regarding global supply chain problems, current storage restrictions, and changes in customer behavior. Therefore, we prepared an Amazon FBA holiday calendar that underlines the most…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Jul 14, 2022

  • how to rank higher on amazon search
    How to Rank Higher on Amazon – 28 Ranking Factors

      It is a number that explains the relationship among selling items within one category and depends on how efficiently they sell. The lower the number, the better an item is selling. For example, if a sales rank is 1, your product surpasses competitors in sales. Knowing how to rank higher on Amazon search takes…

    Avatar for Anastasia Selukova

    Anastasia Selukova
    on Jul 07, 2022

  • What is Amazon Demand Side Platform (DSP)?
    What is Amazon DSP (Demand Side Platform)?

      Over some time, advertising on Amazon conveys how important an external promotion is for sellers who have intentions to expose their brands and products to a new and broader audience. Amazon Attribution, a recent addition to Amazon tools, is an effective follow-up to other off-Amazon advertising solutions like Amazon DSP. Since Amazon DSP has…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Jul 06, 2022

  • Amazon Product Research
    Amazon Product Research Tips & Insights 2022

      One of the fundamental tasks of a third-party merchant on Amazon is to conduct product research. Amazon product research is a crucial task every seller must perform to help them understand the current market condition, analyze their competitors, and improve customer satisfaction.   If you are an FBA seller struggling with FBA product research or…

    Avatar for Junel Ayala

    Junel Ayala
    on Jul 05, 2022

  • Best Amazon Agencies
    Top 16 Best Amazon Marketing Agencies for 2022

      Today, Amazon has over 150 million mobile users, with 89% stating they are more likely to purchase products from Amazon than any other eCommerce website. As Amazon’s marketing channels increase in popularity, the best Amazon agencies are in demand for their expertise and insights. Startups need a digital agency that shares their mission and…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Jun 28, 2022

  • why selling on amazon canada
    Why Sell on Amazon Canada in 2022

      As you continue to find success on the Amazon platform, you’ll most likely want to grow your business and unlock even more revenue. By expanding Amazon FBA to Canada, you can access a new market of potential buyers, diversify your revenue streams, and establish an international presence for your brand.  Best of all? It’s…

    Avatar for Blair Forrest

    Blair Forrest
    on Jun 23, 2022

  • Economic Impact of Ukraine Invasion
    The Impact of The Russia-Ukraine War on Global Trade

      As Russia persists in aggressively attacking Ukraine, economic markets have responded by declining and sinking. As a result, the world economy is currently in a fragile state and is fighting in hopes of returning to sustainable growth. This article discusses the impact of the Russia-Ukraine war on global trade and where it can take…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Jun 17, 2022

  • the amazon news digest january 2022
    Latest Amazon News — May 2022

      The world around us is fast. People rush here and there to manage their lives and business, trying to find work-life balance, and often there is no place left for small tasks like reading the news. Well, the truth is that Amazon sellers have hectic schedules, but they need to know all about Amazon…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday
    on Jun 07, 2022

  • How Much Does It Cost To Advertise On Amazon?
    How Much Does Amazon Advertising Cost in 2022?

      Amazon has made far-reaching changes to more than just online shopping. It has led to a drastic shift in Internet marketing and advertising. Advertising on Amazon generates much income for sellers, and the competition is genuinely intense. As a result, all sellers do their best to present their products to as many buyers as…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Sep 23, 2022

  • Is Amazon PPC Worth It?
    Is Amazon PPC Worth It in 2022?

      Amazon’s popularity keeps going up. According to statistics, around 57% of online shoppers consider Amazon the main source of inspiration. Competition between brands is getting increasingly fierce, encouraging them to use paid promotion. In recent years, Amazon ad revenue has grown from $12.63 billion in 2019 to $31.16 billion in 2021. At the same…

    Avatar for Alex Nyezhnyk

    Alex Nyezhnyk
    on Sep 21, 2022

  • Best Amazon Advertising Tools
    5 Best Amazon PPC Software and Tools for Sellers

      Are you looking for the best Amazon PPC software? Then, you are in the right place since we have prepared a carefully sorted list of Amazon PPC management software. Amazon PPC software helps you efficiently manage your Amazon PPC campaigns. As a result, it will help you save time and money. In addition, multiple…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Sep 16, 2022

  • TikTok for eCommerce
    TikTok for eCommerce: From Beginner to Expert!

      TikTok, which initially started as a social network for cool teenagers, today is a popular promotion tool. According to eMarketer’s forecast, the US TikTok market will be worth $80 billion by 2025. Let’s take a look at the rapid growth of this social network. TikTok appeared in 2016 but has already managed to get…

    Avatar for Alex Nyezhnyk

    Alex Nyezhnyk
    on Sep 14, 2022

  • Amazon Attribution Program
    What Is Amazon Attribution And How Is It Used?

      Amazon Attribution is a free advertising tool created by Amazon. It enables sellers to measure the effectiveness of their external advertising endeavors. In addition, Amazon Attribution provides sellers with detailed analytics and information to better understand which off-Amazon marketing channels are the most suitable for their businesses. Using this tool, you can smoothly measure…

    Avatar for Anastasia Selukova

    Anastasia Selukova
    on Sep 09, 2022

  • Run Google Ads to Amazon
    How to Run Google Ads for Amazon Products?

      When you run a Google Ads campaign to your Amazon listings, it will take time for your bestseller and product rankings to boost. Read on to learn a few tips on advertising Amazon products on Google, optimizing your campaigns, and understanding the steps to take as an Amazon seller after launching Google Ads for…

    Avatar for Anastasia Selukova

    Anastasia Selukova
    on Sep 07, 2022

  • Amazon Acronyms List
    Amazon Acronyms List: 200+ Abbreviations & Jargon

      In terms of eCommerce, Amazon is undoubtedly the most significant player among all. Knowing the Amazon abbreviations and jargon related to your business will let you delve into the tiniest eCommerce details. Since platforms like Amazon have their eCommerce lingo, we prepared a comprehensive glossary of Amazon acronyms to help you get started. Read…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Aug 31, 2022

  • How to Launch a New Product on Amazon
    How to Launch a New Product on Amazon – Step By Step Guide

      Launching a new product on Amazon is challenging, especially for newbies. In addition, not all potential sellers are experienced in creating Amazon listings, promoting products with Amazon PPC, and increasing sales. Given the rising number of Amazon sellers in 2022, standing out in this ruthless market is not an easy task. However, once you…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Aug 18, 2022

Amazon External Traffic Guide