In the digital marketplace of Amazon, where competition is fierce, customer reviews stand as a cornerstone of a product’s success. They go beyond mere feedback, shaping a brand’s reputation, driving SEO, and directly influencing sales figures. This comprehensive exploration delves into the multifaceted role of customer reviews on Amazon, offering nuanced strategies for ethically soliciting…
Articles
Stay up-to-date with the latest strategies for serious Amazon sellers
Subscribe to our newsletter
-
11 Benefits of Amazon Product Inserts for Sellers in 2022
Is it possible to boost brand loyalty and awareness, drive sales, and collect reviews using a small piece of paper? Seems highly unlikely but not really if we are talking about insert cards. Be careful with your creativity and marketing vision not to violate Amazon’s policy. Today we will discuss insert cards’ benefits, crucial…
-
What is Amazon A9 Algorithm & How to Optimize for It?
To get started, you will need a basic understanding of A9. The A9 algorithm is a system that Amazon leverages to determine the product ranking in search results. It is similar to the algorithm used by Google since it considers keywords when deciding which results are the most relevant to the search and which…
-
How to Optimize Facebook Ads for Amazon Products?
If you want to boost your sales on Amazon, Facebook Ads is an option. Detailed targeting allows sellers to attract a lookalike audience and users who are most likely to purchase. However, running Facebook Ads for Amazon products can be tricky, especially if you do not know the nuances. Stay tuned to learn how…
-
How Can You Benefit from Amazon Brand Registry?
With many sellers and a constantly expanding third-party marketplace, Amazon keeps growing and improving the Brand Registry. Signing up there and managing a business is a perfect solution when building and protecting a brand on Amazon. So what is a Brand Registry on Amazon? Amazon Brand Registry was created several years ago and is…
-
How Much Does Amazon Advertising Cost in 2022?
Amazon has made far-reaching changes to more than just online shopping. It has led to a drastic shift in Internet marketing and advertising. Advertising on Amazon generates much income for sellers, and the competition is genuinely intense. As a result, all sellers do their best to present their products to as many buyers as…
-
Is Amazon PPC Worth It in 2022?
Amazon’s popularity keeps going up. According to statistics, around 57% of online shoppers consider Amazon the main source of inspiration. Competition between brands is getting increasingly fierce, encouraging them to use paid promotion. In recent years, Amazon ad revenue has grown from $12.63 billion in 2019 to $31.16 billion in 2021. At the same…
-
5 Best Amazon PPC Software and Tools for Sellers
Are you looking for the best Amazon PPC software? Then, you are in the right place since we have prepared a carefully sorted list of Amazon PPC management software. Amazon PPC software helps you efficiently manage your Amazon PPC campaigns. As a result, it will help you save time and money. In addition, multiple…
-
TikTok for eCommerce: From Beginner to Expert!
TikTok, which initially started as a social network for cool teenagers, today is a popular promotion tool. According to eMarketer’s forecast, the US TikTok market will be worth $80 billion by 2025. Let’s take a look at the rapid growth of this social network. TikTok appeared in 2016 but has already managed to get…
-
What Is Amazon Attribution And How Is It Used?
Amazon Attribution is a free advertising tool created by Amazon. It enables sellers to measure the effectiveness of their external advertising endeavors. In addition, Amazon Attribution provides sellers with detailed analytics and information to better understand which off-Amazon marketing channels are the most suitable for their businesses. Using this tool, you can smoothly measure…
-
How to Run Google Ads for Amazon Products?
When you run a Google Ads campaign to your Amazon listings, it will take time for your bestseller and product rankings to boost. Read on to learn a few tips on advertising Amazon products on Google, optimizing your campaigns, and understanding the steps to take as an Amazon seller after launching Google Ads for…
-
Amazon Acronyms List: 200+ Abbreviations & Jargon
In terms of eCommerce, Amazon is undoubtedly the most significant player among all. Knowing the Amazon abbreviations and jargon related to your business will let you delve into the tiniest eCommerce details. Since platforms like Amazon have their eCommerce lingo, we prepared a comprehensive glossary of Amazon acronyms to help you get started. Read…
-
How to Launch a New Product on Amazon – Step By Step Guide
Launching a new product on Amazon is challenging, especially for newbies. In addition, not all potential sellers are experienced in creating Amazon listings, promoting products with Amazon PPC, and increasing sales. Given the rising number of Amazon sellers in 2022, standing out in this ruthless market is not an easy task. However, once you…
-
What is Amazon Private Label & How to Sell It Successfully?
Do you want to have your own brand? This is not as difficult as it might seem at first glance. You can cooperate with the manufacturer and respond to product promotion. Sounds tempting? You are not the only one there. According to statistics from Jungle Scout, 59% of Amazon sellers use the private label…
-
5 Reasons for Sellers to Use Amazon Negative Keywords
Amazon has a lot of ways to say no to your ads, but you also can tell Amazon not to display ads. Negative keywords eliminate irrelevant ads, so your campaigns invest only in high-intent areas. They’re a vital component of high-quality ad campaigns and crucial to your success. But they’re complex to set up…
-
Amazon FBA vs FBM: Choosing The Best Business Solution
If you have come across this article, you are probably in the middle of choosing a suitable fulfillment model. And you are not alone there: Amazon has over 1,9 million active sellers, with 3,700 new ones joining daily; and each of them faces a choice: FBA or FBM. There is a belief that beginners…
-
Amazon Automation Review: a Chance or a Scam?
Who does not want to make maximum profit with minimum effort? Almost everyone, with Amazon sellers being no exception. You must have heard of the Amazon automation business, which promises 6-figure profit as a passive income. All you need is to make a significant initial investment, after which everything will spin like a rollercoaster.…
-
Amazon Aggregators
Aggregators are an essential component of the Amazon seller journey. Annually, multiple new eCommerce sellers enter Amazon, and aggregators play a leading role in bringing sellers’ businesses to the next level. Once a brand is built and does not know where to move next or wants to leave, this is where Amazon aggregators come…
-
How Does Amazon Supply Chain Work in 2022?
Have you ever wondered why Amazon is so successful? The company that used to be a website selling books in 1995 is today a monster of all-imaginable online sales. Today, the marketplace processes 3-4 million orders daily, which is not even the limit. There are many reasons for the marketplace’s success, but the most…
-
Amazon FBA Sales Tax Guide: What Exactly You Have to Know!
Albert Einstein once said that the income tax is the hardest thing to understand. We suppose that he was not familiar with the US sales tax system. He could have been surprised at what a nexus is or how tax rates differ from state to state. Today we will talk about this and much…
-
Amazon Individual vs. Professional Selling Plan
Amazon provides almost limitless opportunities for sellers to get new customers and increase sales. Registering your store there is quite simple, but you must make several decisions along the way. One of the first concerns is which sales plan to choose — individual or professional. Today we will analyze the difference between Amazon selling…