As you continue to find success on the Amazon platform, you’ll most likely want to grow your business and unlock even more revenue. By expanding Amazon FBA to Canada, you can access a new market of potential buyers, diversify your revenue streams, and establish an international presence for your brand. Best of all? It’s…
It’s been quite a year for the eCommerce world. And even though Q4 is now over, besides Cyber Monday, Black Friday, Prime Day, and Christmas, Amazon has a lot of other important sales events throughout the whole year. These dates are especially important for small business owners who want to cash in on as…
Amazon is known for its smart algorithms and its almost unparalleled knowledge about what the consumer wants. So it makes sense that Amazon is appealing to brands who need a boost in sales, or those just looking for information about the consumer. In this article, we take a look at Amazon’s treasured Brand…
For a long time, Amazon and its sellers have been concerned about the issue of improving brand awareness. Many platform users are aware of advertising importance regarding brand and product advancement, but not everyone knows how crucial advanced advertising analysis knowledge is. One of the latest updates is Amazon Brand Lift. To see the…
Profit Whales is glad to present the first Amazon News Digest in 2022! January had many exciting events, but in our opinion, it’s important to start with a significant announcement of February. Amazon users were waiting for the whole previous year, and it will undoubtedly influence the current year! Amazon Full Year and…
In September 2018, Amazon launched the Storefront (Amazon Stores) tool, a great advantage for sellers enrolled in the Amazon Brand Registry program. This feature, represented as a mini-website, doesn’t only provide a brand-specific experience for your sellers and locates all your products in the same place on Amazon, but also has the power to…
Over some time, advertising on Amazon conveys how important an external promotion is for sellers who have intentions to expose their brands and products to a new and broader audience. Amazon Attribution, a recent addition to Amazon tools, is an effective follow-up to other off-Amazon advertising solutions like Amazon DSP. Since Amazon DSP has…
Selling through Fulfillment by Amazon (FBA) can be rewarding and take a lot of stress out of being a seller. With Amazon helping take care of things like shipping, storage, and customer service, you can focus on your product. At the same time, the competition is fierce. With multiple sellers competing for limited real…
eCommerce sellers know that lowering prices and advertising their products are no longer sufficient to stay in the field. To maintain your competitive edge and stay ahead of the curve, you must keep in mind the need to be both innovative and productive and follow the latest eCommerce and business trends. We’ve created a…
How Cutting Corners Can Affect Your Brand’s Reputation If you are a gamer, you know the importance and pride of reaching new levels in the video game. Not only are new levels a symbol of status, but they also denote the hard work and dedication you have achieved in building your reputation within the…
With all the major ad products on Amazon – Sponsored Brands, Sponsored Products, Sponsored Display – you’re bound to be overwhelmed by all the options. And to make it easy, our guide has everything you need to know about your Amazon advertising journey. So let’s go! Table of content: Amazon PPC Ads and…
Since its beginnings back in the 1990s, eCommerce has grown to be a multi-million-dollar industry, dovetailing with sophisticated technologies such as artificial intelligence (AI), recommendation engines based on behavioral imaging, and targeted advertising to improve the consumer shopping experience from start to finish. Today’s biggest marketplace for eCommerce is Amazon. With over 2.2 million…
Amazon has a lot of ways to say no to your ads, but you also can tell Amazon not to display ads. Negative keywords eliminate irrelevant ads so your campaigns invest only in high-intent areas. They’re a vital component of high-quality ad campaigns, so they’re vital to your success. But they’re complex to set…
Sponsored Display ads (SD) are a unique promotional tool. SD are created to allow sellers to cross-sell their products and target competitors’ products because one of SD’s placements is beneath the Buy Box. Their remarketing strategies allow advertisers to exclude buyers who have already purchased the product. This way, sellers can save a significant part of…
As an Amazon seller, are you living up to the company’s philosophy in reaching greater heights in business? In this article, I will be breaking down the basics of the Amazon Flywheel business model origins, how it works, and how it greatly impacted Amazon’s success! Read until the end so I can teach you…
Amazon used the many avenues available through social media to entice users to purchase products. Marketing through social platforms is a major new cost of revenue source, and Amazon sellers shouldn’t be reluctant to approach it that way. In this article, we’ll reveal some tips on social media marketing for Amazon sellers and how…
If you’re not selling on Amazon Europe yet, you’re missing out on a great opportunity to expand your business. While it isn’t yet present in all EU countries, Amazon Europe has the potential to reach all 28 countries. This, along with Amazon’s commanding logistics systems and the tools Amazon offers, should serve as incentives…
The Internet shouts at every corner of different cross-channel marketing opportunities you have as an Amazon seller. But what does it really mean for your business, and what’s involved in acquiring customers across many channels? And once you’ve got them, how do you keep them coming back? After you read this article, these questions…
The importance of branding can’t be overstated. It impacts everything from how your company is perceived to how much customers will pay for your product. Branding is how you present your company to the world. When you think about branding, you may think about logos and images that are printed on t-shirts and coffee…
Profit Whales is a full-service marketing agency dedicated to helping businesses accelerate their growth through modern Amazon marketing solutions. We’re a team of digital professionals that leads our partners toward scaling their operations and diversifying their revenue streams. We take pride in our ability to bring out the best in our clients’ branding to…
Did you know that over 80% of all Amazon purchases occur through the Buy Box? And, even more on mobile? Therefore, unless you are in the Buy Box, your odds of selling a product are rather small. Let’s talk about what is the buy box on Amazon and what are the ways to win…
Newer