If you want to boost your sales on Amazon, Facebook Ads is an option. Detailed targeting allows sellers to attract a lookalike audience and users who are most likely to purchase. However, running Facebook Ads for Amazon products can be tricky, especially if you do not know the nuances. Stay tuned to learn how…
With the sheer number of people searching, purchasing, browsing, and engaging on social platforms, eCommerce is slowly but confidently transforming into social commerce. This article is an overview of the current state of social commerce and some of the major social channel perks for brands. Table of content: Social Commerce Definition The Impact…
What is a good ACoS on Amazon, how can a business calculate it and be sure that it is profitable? This is our today’s topic. Let’s get started! What is Amazon ACoS? For a business that sells its products on the Amazon platform, understanding and measuring how well your Amazon Sponsored Products campaigns…
Since the beginning of the pandemic, Amazon fee changes have been quite fair. During that time, Amazon increased its fulfillment capacity and invested approximately $15 billion in infrastructure and other investments that improved the fulfillment process. All these efforts will need to be partially offset by sellers’ FBA costs, so FBA fulfillment fees have…
There are important software for Amazon beginners. There are Amazon seller tools that exist beyond brand development level, like Helium 10. Sellers’ activity is impossible without such software. However, also when business becomes advanced, it requires tools for Amazon sellers that can save a lot of time, optimize the brand and reach even better…
Break or no break, Amazon News Digest always returns with even more helpful information and exciting updates. All you need to know, you don’t have to spend much time learning about the most significant Amazon changes. It’s Amazon News Digest! Just take 5 minutes to find out what happened in April. Total Conversion…
Amazon customer reviews place seem to be the go-to for consumer opinions. But are reviews just a numbers game, or are they influencing purchasing decisions? This article describes how to get reviews on Amazon and an efficient strategy for using customer reviews to drive sales. Table of content: What are Amazon Customer Reviews?…
We sat down with experts in the Amazon business and talked about critical issues sellers face in today’s landscape and how they can overcome them to achieve the ultimate success. We’ve been able to learn the secrets of how Amazon sellers become successful in their businesses. Some of those techniques and insights were discussed…
If you’re running an eCommerce business and decided to promote your products to clients worldwide, being present on Amazon is one of the critical things to do. A recent survey reveals that around 48% of online shoppers go straight to the online marketplace without searching for an item on the brand’s official channel. So,…
Amazon is a one-stop shop for everything, but figuring out how to get the most out of your store can be tricky. While you might know various keywords that people type into Amazon to find your products, it can still be difficult to tell which ones are most effective. Wondering how to do Amazon…
2020 and 2021 can be widely characterized as market disruption years. Brexit, COVID-19, lockdowns, surged shipping costs, trade bottlenecks and structural adjustments such as the EU One Stop Shop are only but a few to mention in the myriad of the challenges e-commerce sellers had to face. This article aims to outline in short…
If you’re on Amazon, your battle for eCommerce dominance takes place largely in the pricing arena. Pricing strategy is crucial for your Amazon business, but Amazon pricing strategy can be somewhat mysterious. It’s full of limitations, guidelines, and variations that can create confusion for new sellers. We look at some of these pricing principles…
Sponsored Display ads (SD) are a unique promotional tool. SD are created to allow sellers to cross-sell their products and target competitors’ products because one of SD’s placements is beneath the Buy Box. Their remarketing strategies allow advertisers to exclude buyers who have already purchased the product. This way, sellers can save a significant part of…
It is a number that explains the relationship among selling items within one category and depends on how efficiently they sell. The lower the number, the better an item is selling. For example, if a sales rank is 1, your product surpasses competitors in sales. Knowing how to rank higher on Amazon search takes…
Over some time, advertising on Amazon conveys how important an external promotion is for sellers who have intentions to expose their brands and products to a new and broader audience. Amazon Attribution, a recent addition to Amazon tools, is an effective follow-up to other off-Amazon advertising solutions like Amazon DSP. Since Amazon DSP has…
One of the fundamental tasks of a third-party merchant on Amazon is to conduct product research. Amazon product research is a crucial task every seller must perform to help them understand the current market condition, analyze their competitors, and improve customer satisfaction. If you are an FBA seller struggling with FBA product research or…
Today, Amazon has over 150 million mobile users, with 89% stating they are more likely to purchase products from Amazon than any other eCommerce website. As Amazon’s marketing channels increase in popularity, the best Amazon agencies are in demand for their expertise and insights. Startups need a digital agency that shares their mission and…
As you continue to find success on the Amazon platform, you’ll most likely want to grow your business and unlock even more revenue. By expanding Amazon FBA to Canada, you can access a new market of potential buyers, diversify your revenue streams, and establish an international presence for your brand. Best of all? It’s…
As Russia persists in aggressively attacking Ukraine, economic markets have responded by declining and sinking. As a result, the world economy is currently in a fragile state and is fighting in hopes of returning to sustainable growth. This article discusses the impact of the Russia-Ukraine war on global trade and where it can take…
The world around us is fast. People rush here and there to manage their lives and business, trying to find work-life balance, and often there is no place left for small tasks like reading the news. Well, the truth is that Amazon sellers have hectic schedules, but they need to know all about Amazon…
If you’re an Amazon seller, you know that reviews are a big key to your success. With more reviews, your product will convert more browsers into buyers and, as such, appear higher in search rankings and create a flywheel of growth. Getting your first reviews on Amazon can be a daunting task, but it…
Newer