Redefine your
approach

The traditional Amazon PPC structure lost its
effectiveness and it’s time for upgrade

Meet our innovative approach Zero to Hero!

It offers a unique, flexible and time-tested Amazon PPC campaign structure to achieve a competitive edge.

After a few years of being a turn-key Amazon advertising agency,
we have discovered an ideal structure of a PPC campaign, that
works best with Amazon’s algorithms

90% of Amazon Sellers use sub-optimal and/or poorly controlled Amazon PPC Structure

  • Traffic
  • CVR
  • CPC
  • ACoS

Most campaign structures based on traditional approaches simply can’t be optimized properly, regardless of what software you use. As a result, the advertising budget is growing every day. Profit Whales uses its unique solution to make your advertising budget work for you

The secret of our unique PPC campaign structure is revealed in the Zero to Hero solution

  • Traffic
  • CVR
  • CPC
  • ACoS

Zero to Hero (ZTH) is not just a smart and well-organized collection of selling keywords. It’s a living structure that keeps working and improving itself under the ever-changing circumstances and competition on the Amazon

Zero to Hero is the most updated version of
effective Amazon advertising strategy setting

Traditional Approach

  • From 1 - 3 days to harvest keywords for a PPC campaign
  • A few sources for keywords research are considered
  • Nor or a few negative keywords
  • A lot of duplicates across the ad groups
  • Using Amazon suggestions and intuition to choose the first
  • The structure used commonly by most Amazon sellers
  • No chance to optimize campaigns correctly, applying the structure of exect/broad/phrase for each keyword
  • Adding keywords and targets from search form report
  • Different structures among SD/SB/SP
  • No chance to control traffic to your listings correctly

Profit Whales Solution

  • It takes a few hours to harvest relevant keywords and generate final version of semantic core
  • Algorithms do research across platform without duplicates
  • +100 negatives keywords for each product
  • The main philosophy is based on the each keyword isolation approach
  • Using big data to assign optimal starting bids and budgets
  • Unique and patented Profit Whales PPC campaign structure
  • Transparent ad spend and keyword management
  • Specific black box campaigns that do it automatically through the AI solution
  • All campaigns works in synergy
  • Full traffic control with the help of placements, bids, and brand analytics

Profit Whales Solution

Traditional Approach

    • It takes a few hours to harvest relevant keywords and generate final version of semantic core
    • Algorithms do research across platform without duplicates
    • +100 negatives keywords for each product
    • The main philosophy is based on the each keyword isolation approach
    • Using big data to assign optimal starting bids and budgets
    • Unique and patented Profit Whales PPC campaign structure
    • Transparent ad spend and keyword management
    • Specific black box campaigns that do it automatically through the AI solution
    • All campaigns works in synergy
    • Full traffic control with the help of placements, bids, and brand analytics
    • From 1 - 3 days to harvest keywords for a PPC campaign
    • A few sources for keywords research are considered
    • Nor or a few negative keywords
    • A lot of duplicates across the ad groups
    • Using Amazon suggestions and intuition to choose the first
    • The structure used commonly by most Amazon sellers
    • No chance to optimize campaigns correctly, applying the structure of exect/broad/phrase for each keyword
    • Adding keywords and targets from search form report
    • Different structures among SD/SB/SP
    • No chance to control traffic to your listings correctly

The cases speak for themselves

  • 8 days with Zero to Hero

    Before

    Clicks:2,086
    PPC Orders:580
    CPC:$1,57

    After

    Clicks:22,845
    PPC Orders:5,897
    CPC:$1,12

    Clicks

    Before: 2,086

    After: 22,845

    PPC Orders

    Before: 580

    After: 5,897

    CPC

    Before: $1,57

    After: $1,12

  • 40 days with Zero to Hero

    Before

    Total Sales:$66,313
    Organic Sales:$16,822
    PPC Sales:$49,431

    After

    Total Sales:$471,686
    Organic Sales:$126,078
    PPC Sales:$345,608

    Total Sales

    Before: $66,313

    After: $471,686

    Organic Sales

    Before: $16,822

    After: $126,078

    PPC Sales

    Before: $49,431

    After: $345,608

  • 20 days with Zero to Hero

    Before

    Organic Sales:$132,204
    PPC Sales:$21,535
    Profit:$55,392

    After

    Organic Sales:$198,453
    PPC Sales:$95,570
    Profit:$112,361

    Organic Sales

    Before: $132,204

    After: $198,453

    PPC Sales

    Before: $21,535

    After: $95,570

    Profit

    Before: $55,392

    After: $112,361

  • 16 days with Zero to Hero

    Before

    Organic Sales:$232,204
    PPC Sales:$11,416
    Profit:$48,384

    After

    Organic Sales:$312,453
    PPC Sales:$66,996
    Profit:$80,585

    Organic Sales

    Before: $232,204

    After: $312,453

    PPC Sales

    Before: $11,416

    After: $66,996

    Profit

    Before: $48,384

    After: $80,585

  • 30 days with Zero to Hero

    Before

    PPC Sales:$26,374
    ACoS:30,10%
    CPA:$11,1

    After

    PPC Sales:$324,961
    ACoS:9,30%
    CPA:$3,2

    PPC Sales

    Before: $26,374

    After: $324,961

    ACoS

    Before: 30,10%

    After: 9,30%

    CPA

    Before: $11,1

    After: $3,2

Changes that makes things different

  • You would benefit from our own advertising technologies and software that is constantly developing, including improvement of advertising campaigns creation as well as their optimization and analytics.
  • Your business would be promoted through all types of advertising available on the Amazon platform (SP, SB, SD), which would be developed through the unique structure, allowing us to isolate and control each keyword and to display ads with maximum return on every dollar spent
  • We would develop the unique strategy to grow your performance through the deep analysis of market, niche, customers, and data. We work with many 7-9 figure Brands and understand the needs of large businesses on Amazon
  • You would have a strategy for each product separately to achieve maximum results with each set goal
  • Your goals would be achieved through our thorough approach, even the most ambitious ones. We have created dozens of best sellers in different niches and are extremely proud of this
  • You would receive ongoing support based on data and market predictions. You would be able to monitor changes in the niche in order to act proactively and seize any market opportunity