News

Leveraging Amazon Customer Reviews for Exponential Business Growth

In the digital marketplace of Amazon, where competition is fierce, customer reviews stand as a cornerstone of a product’s success. They go beyond mere feedback, shaping a brand’s reputation, driving SEO, and directly influencing sales figures. This comprehensive exploration delves into the multifaceted role of customer reviews on Amazon, offering nuanced strategies for ethically soliciting…

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Captivating Visuals: The Key to Skyrocketing Your Amazon Sales

In the digital age, where online shopping has become the norm, the visual presentation of products plays a pivotal role in influencing consumer behavior. On Amazon, where millions of products compete for attention, high-quality, compelling photography isn’t just beneficial—it’s essential. As specialists in Amazon marketing, we’ve observed the substantial impact that strategic e-commerce photography and…

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Mastering Product Bundle Strategies on Amazon: Elevate Your Sales and Customer Experience

In the competitive realm of Amazon, sellers continuously seek innovative strategies to differentiate their offerings, enhance customer value, and boost revenue. Product bundling emerges as a potent tactic in this context, offering a myriad of benefits ranging from increased average order value to improved customer satisfaction. This expanded guide delves deeper into creating and optimizing…

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Sustainable Selling on Amazon: A Comprehensive Guide for Eco-conscious brands

In the wake of increasing environmental awareness among consumers, Amazon sellers are presented with a significant opportunity to align their businesses with sustainable practices. Embracing eco-friendly packaging, sourcing sustainable products, and adopting green operations are not just ethical decisions but are becoming essential components of successful e-commerce strategies. This comprehensive guide delves into how Amazon…

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Maximizing Your Amazon Sales with AI: The Future of E-Commerce Marketing

In the dynamic and fiercely competitive world of e-commerce, staying ahead means harnessing the latest technological advancements. Among these, Artificial Intelligence (AI) stands out as a transformative force, particularly on platforms like Amazon, where it reshapes marketing strategies and enhances customer experiences. AI not only provides sellers with new ways to maximize sales but also…

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Voice Shopping and Amazon: How to Optimize Your Listings for Alexa

  In the era of smart homes and digital assistants, voice shopping has emerged as a significant frontier for e-commerce, particularly on platforms like Amazon. As Alexa becomes an ever-present assistant in households worldwide, optimizing your Amazon listings for voice search is no longer optional—it’s essential for staying competitive and accessible. This blog explores the…

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Amazon FBA vs. FBM: Choosing the Right Fulfillment Strategy for Your Business

In the vast marketplace of Amazon, sellers are constantly seeking strategies to stand out, increase sales, and streamline operations. One of the critical decisions impacting these goals involves choosing the right fulfillment strategy. Amazon offers two primary fulfillment options: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Each has its advantages and challenges, and…

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Navigating the Competitive Landscape on Amazon: Strategies for Protecting Your Brand and Profit Margins

In the ever-evolving marketplace of Amazon, sellers are increasingly facing stiff competition. This competition often leads to aggressive pricing strategies, including predatory pricing and price undercutting. While attempting to outdo rivals by offering the lowest possible prices for similar or identical products might seem like a viable strategy, it comes with significant drawbacks. Predatory pricing…

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Amazon’s Marketing Stream Beta

  Amazon has just launched a beta test for their new product: Amazon Marketing Stream. This new product delivers Amazon Ads campaign metrics and insights to advertisers and their AWS accounts via push-based notifications. This is an essential and sophisticated tool designed to change the landscape of many PPC experts who use Amazon to market their…

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Amazon FBA Holiday Schedule 2022 – Key Dates for Sellers

  Having a coherent strategy in place to ensure you stay in stock during peak season is critical for succeeding on Amazon. However, it can be challenging to foresee, especially regarding global supply chain problems, current storage restrictions, and changes in customer behavior. Therefore, we prepared an Amazon FBA holiday calendar that underlines the most…

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Latest Amazon News — May 2022

  The world around us is fast. People rush here and there to manage their lives and business, trying to find work-life balance, and often there is no place left for small tasks like reading the news. Well, the truth is that Amazon sellers have hectic schedules, but they need to know all about Amazon…

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US Amazon Fee Changes for FBA Sellers in 2022

  Since the beginning of the pandemic, Amazon fee changes have been quite fair. During that time, Amazon increased its fulfillment capacity and invested approximately $15 billion in infrastructure and other investments that improved the fulfillment process.  All these efforts will need to be partially offset by sellers’ FBA costs, so FBA fulfillment fees have…

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Latest Amazon News — April 2022

  Break or no break, Amazon News Digest always returns with even more helpful information and exciting updates. All you need to know, you don’t have to spend much time learning about the most significant Amazon changes. It’s Amazon News Digest! Just take 5 minutes to find out what happened in April.   Total Conversion…

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Choose The Best Amazon Pricing Strategy For Your Business

  If you’re on Amazon, your battle for eCommerce dominance takes place largely in the pricing arena. Pricing strategy is crucial for your Amazon business, but Amazon pricing strategy can be somewhat mysterious. It’s full of limitations, guidelines, and variations that can create confusion for new sellers. We look at some of these pricing principles…

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Ad Groups for Sponsored Display: What was Launched?

  Sponsored Display ads (SD) are a unique promotional tool. SD are created to allow sellers to cross-sell their products and target competitors’ products because one of SD’s placements is beneath the Buy Box.  Their remarketing strategies allow advertisers to exclude buyers who have already purchased the product. This way, sellers can save a significant part of…

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Profit Whales — One of the Top Amazon PPC Agencies by Clutch

  Profit Whales is a full-service marketing agency dedicated to helping businesses accelerate their growth through modern Amazon marketing solutions. We’re a team of digital professionals that leads our partners toward scaling their operations and diversifying their revenue streams. We take pride in our ability to bring out the best in our clients’ branding to…

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