Case studies

Introduction In today’s rapidly evolving digital marketing landscape, securing continuous growth in customer acquisition and boosting sales presents a complex challenge, particularly for well-established brands. These brands, while having the advantage of recognition and a loyal customer base, often struggle with optimizing marketing expenditures and enhancing their organic market presence without losing momentum in sales…

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Intro In today’s digital marketplace, the ability to efficiently grow customer acquisition and sales figures stands as a testament to a brand’s marketing acumen and strategic foresight. However, for established brands in particular, this task comes bundled with its own set of unique challenges. Among these, the dual objectives of maximizing organic sales growth while…

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Introduction In today’s rapidly evolving digital marketing landscape, securing continuous growth in customer acquisition and boosting sales presents a complex challenge, particularly for well-established brands. These brands, while having the advantage of recognition and a loyal customer base, often struggle with optimizing marketing expenditures and enhancing their organic market presence without losing momentum in sales…

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    Intro: In a pursuit to enhance advertising performance on Amazon, our client initially opted for multiple Sponsored Brand (SB) campaigns. However, this approach backfired, leading to adverse effects on overall performance, particularly in exceeding the targeted Advertising Cost of Sales (ACOS) threshold and diverting orders from well-performing Sponsored Product (SP) campaigns.   Challenge:…

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Description: Dive into the riveting narrative of a brand specializing in facial care products as it embarks on a quest to revolutionize its presence on Amazon. Through strategic maneuvering and data-driven insights, witness the brand’s remarkable transformation from obscurity to prominence in the fiercely competitive realm of e-commerce.   Objective: Our primary aim is to…

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Description: In the highly competitive supplement market, where countless brands compete for consumer attention, distinguishing oneself in this crowded space poses a considerable challenge. It’s crucial to ensure that both the brand and its products are not only distinctive but also provide unique value to consumers, setting them apart in a marketplace teeming with options.…

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Description: The report focuses on the beauty sector on Amazon, which is known for its intense competitiveness. Brands in this sector face the challenge of differentiating themselves among a plethora of products and other brands, both well-established and new entrants.   Objective: The primary goal is to assess the effectiveness of brand development strategies on…

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  Company Background Today we will talk about the Home & Kitchen brand, which is aimed at the U.S. marketplace. The brand improves everyday life by ensuring comfortable sleep for customers with its sheets and pillowcases.   The Challenge The company contacted us for audit and conversion improvement. As a result, we found that ACoS…

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  Company Background The brand we will cover today belongs to the Pet Supplies category. The company manufactures supplements and vitamins for small, medium, and large dog breeds, providing them with well-being and longevity. The pet industry is one of the most profitable and ever-growing, with an estimated 6.1% constituting annual growth rate. And, of…

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