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What Is Brand Positioning On and Off Amazon?
What Is Brand Positioning On and Off Amazon?

  The process of positioning your brand in the minds of your clients is called brand positioning. Company positioning is more than a slogan or fancy logo, it is a strategy designed to make your business stand out among your competitors. The online retail model lets shoppers differentiate goods and services from their desktop computer…

Dec 28, 2022
  • Top-12 Amazon Q4 Tips
    Top-12 Amazon Q4 Tips

      Are you ready for the Amazon Q4 rush? Don’t miss out on the lucrative holiday season by waiting until the last minute. Take the time to do it now. Fortunately, we’ve got some great tips to help you get started!   Important Sales Dates During Amazon Q4 It’s not uncommon for the monstrous traffic…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Sep 23, 2021

  • What is a Good ROAS on Amazon For Your Business?
    What is a Good ROAS on Amazon for Your Business?

      What does ROAS mean, what is a good ROAS on Amazon, and how can Amazon sellers use it in their businesses? Let’s figure it out!   What is Amazon ROAS? ROAS (Return on advertising spend) is a metric that allows sellers to calculate the amount of income (or loss) from each invested dollar and…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Sep 21, 2021

  • Amazon Q4
    Top-10 Seller Mistakes to Avoid During Amazon Q4

      When you sell on Amazon, mistakes are a steep learning curve, especially for newbies. But even seasoned sellers learn through hit and miss during the craze that is Q4. The fourth quarter can be a perfect time of year, with faster sales and higher profits, but it can also be a time of great…

    Avatar for Profit Whales Team

    Profit Whales Team
    on Sep 14, 2021

  • August Amazon news
    Latest Amazon News – August 2021

    Profit Whales changes Amazon news format just like Amazon improves every month for better customer experience. We are here, and we are ready to share even more valuable Amazon updates! The previous month was reached with fresh advertising features and not only. What happened in August?   Top-of-Search Impression Share Amazon renews Ad Console by…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday
    on Sep 09, 2021

  • How different are the product results on two big Amazon marketplaces
    How Different are the Product Results on Two Big Amazon Marketplaces?

    Canada vs. USA Marketplaces The described product is an example of Canadian and USA marketplaces’ distinctions. The table shows ad sales, ad spend, and total sales of the represented product on Amazon.com and Amazon.ca. Despite the significant result differences presented in the table, the product is a bestseller on both marketplaces. Ad sales of the…

    Avatar for Profit Whales Team

    Profit Whales Team
    on Jul 16, 2021

  • Where Else do Amazon Sellers Sell?
    Where Else do Amazon Sellers Sell?

      Amazon has become a globally recognized name, with 14 country-specific marketplaces, 175+ fulfillment centers across the world, and active shoppers in over 180 countries. Millions of third-party merchants are selling their products on Amazon. There is no doubt that sellers know that the online platform seems to be the goose that lays the golden…

    Avatar for Ruth Castillo

    Ruth Castillo
    on Jul 13, 2021

  • 3 Syncing Techniques to Scale Your Amazon Inventory Management
    3 Syncing Techniques to Scale Your Amazon Inventory Management

      Sellers love to talk about how to scale up their Amazon businesses. However, they tend not to include Amazon inventory management in the conversation. The result? Stock-outs, loss of profit, and an overall unpleasant, faulty scaling process. If you want your scaling journey to be successful, it’s time to learn the importance of managing…

    Avatar for Chelsea Cohen

    Chelsea Cohen
    on Jul 02, 2021

  • Top 5 Amazon Product Photography Trends to Watch Out in 2022
    Amazon Product Photography: Top 5 Trends to Watch Out in 2022

      When we discuss professional product photography in relation to e-commerce, it always involves the buying and selling of a product. It’s an old saying that pictures are more effective than words. So, it is quite simple to guess that a product image opens up a pathway to making sales possible. It can be considered…

    Avatar for Kamaljit Singh

    Kamaljit Singh
    on Jul 01, 2021

  • How to Keep Your Seller Momentum Going on Amazon?
    How to Keep Your Seller Momentum Going on Amazon?

      So you’re hitting your stride on Amazon and want to keep the momentum going. Where should you start? In this two-part guide, we outline three areas of focus that will help you sustain your growth — plus, how to keep your working capital up so you can actually make these key  investments long-term. Let’s…

    Avatar for Victoria Sullivan

    Victoria Sullivan
    on Jul 01, 2021

  • What is important during the off season 1
    What is Important During the Off-Season?

      The presented popularity trend illustrates collected data of the product humidifier. The purpose of the analysis is to identify the period of the highest and the lowest demand for the product and determine the ways of the most effective work possibilities based on analyzed data. The axis in the graph shows a sharp increase…

    Avatar for Profit Whales Team

    Profit Whales Team
    on Jun 25, 2021

  • The Top 5 Amazon Sourcing Mistakes Not To Make in 2022
    The Top 5 Amazon Sourcing Mistakes Not To Make in 2022

      Amazon is a platform for new development opportunities. Find your detailed script on how to negotiate the most attractive deals for your business in the Dr. Amazon Podcast episode.      Running an e-commerce business is regarded by gurus as a fast and easy path to wealth. There are multiple videos and tutorials…

    Avatar for Lisa Kinskey

    Lisa Kinskey
    on Jan 13, 2021

  • 5 Things to Know About Amazon Reimbursement
    5 Things to Know About Amazon Reimbursement 

      Here are 5 things to know about Amazon reimbursement that can be useful in turning a loss into a profit. Especially for Amazon sellers that are in need to access more cash. Maximizing Amazon FBA seller reimbursements is a powerful way that assists many FBA sellers in growing their revenue.   What is Amazon…

    Avatar for Yoni Mazor

    Yoni Mazor
    on Sep 30, 2020

  • The FBA Business Optimization Basics
    The FBA Business Optimization Basics

      Selling through Fulfillment by Amazon (FBA) can be rewarding and take a lot of stress out of being a seller. With Amazon helping take care of things like shipping, storage, and customer service, you can focus on your product. At the same time, the competition is fierce. With multiple sellers competing for limited real…

    Avatar for Tamar Frumkin

    Tamar Frumkin
    on Feb 01, 2022

  • 15 Best eCommerce News Sites for Amazon Sellers
    15 Best eCommerce News Sites for Amazon Sellers

      eCommerce sellers know that lowering prices and advertising their products are no longer sufficient to stay in the field. To maintain your competitive edge and stay ahead of the curve, you must keep in mind the need to be both innovative and productive and follow the latest eCommerce and business trends. We’ve created a…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Jan 28, 2022

  • The Importance of Product Inspection for Your Bottom Line
    The Importance of Product Inspection for Your Bottom Line

      How Cutting Corners Can Affect Your Brand’s Reputation If you are a gamer, you know the importance and pride of reaching new levels in the video game. Not only are new levels a symbol of status, but they also denote the hard work and dedication you have achieved in building your reputation within the…

    Avatar for McClain Warren

    McClain Warren
    on Jan 26, 2022

  • Amazon PPC Basics Guide
    What is Amazon PPC Basics Guide: Advertising for Beginners

      With all the major ad products on Amazon – Sponsored Brands, Sponsored Products, Sponsored Display – you’re bound to be overwhelmed by all the options. And to make it easy, our guide has everything you need to know about your Amazon advertising journey. So let’s go!   Table of content: Amazon PPC Ads and…

    Avatar for Profit Whales Team

    Profit Whales Team
    on Jan 20, 2022

  • Benefits and Misconceptions of Amazon Repricing Software
    Amazon Repricing Software: Benefits and Misconceptions

      Since its beginnings back in the 1990s, eCommerce has grown to be a multi-million-dollar industry, dovetailing with sophisticated technologies such as artificial intelligence (AI), recommendation engines based on behavioral imaging, and targeted advertising to improve the consumer shopping experience from start to finish. Today’s biggest marketplace for eCommerce is Amazon. With over 2.2 million…

    Avatar for Darren Heaphy

    Darren Heaphy
    on Jan 18, 2022

  • Global Supply Chain Disruptions in 2021 & What to Expect in 2022
    Global Supply Chain Disruptions in 2021 & What to Expect in 2022

      Like every other facet of human endeavors, the international shipping and logistics industry was impacted by the Covid-19 pandemic. This has caused parties in the global shipping industry to grapple with myriad pandemic-induced issues since the pandemic outbreak in 2019. These pandemic-induced problems culminated in an international supply chain disruption and necessitated a spike…

    Avatar for Burak Yolga

    Burak Yolga
    on Jan 11, 2022

  • Amazon news
    Latest Amazon News — December 2021

      The final month of 2021 has passed. During the year Amazon has changed, there was a lot of analyzing, experiencing, and experimenting. So many interesting and unexpected things have happened that Profit Whales decided to gather all the most important updates in the article “The Results of the Year: What happened on Amazon in…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday
    on Jan 06, 2022

  • How to Prevent Stockouts on Amazon?
    How to Prevent Stockouts on Amazon?

      What is Stockout?  As customers, we have all noticed a stockout. We are desperate to buy that one item, but the seller is out of that product, leaving us disgruntled and ready to buy from another brand with more robust stock numbers. From a seller’s perspective, it means that orders are far exceeding inventory…

    Avatar for Flora Collins

    Flora Collins
    on Jan 04, 2022

Amazon External Traffic Guide