The process of positioning your brand in the minds of your clients is called brand positioning. Company positioning is more than a slogan or fancy logo, it is a strategy designed to make your business stand out among your competitors. The online retail model lets shoppers differentiate goods and services from their desktop computer…
Are you ready for the Amazon Q4 rush? Don’t miss out on the lucrative holiday season by waiting until the last minute. Take the time to do it now. Fortunately, we’ve got some great tips to help you get started! Important Sales Dates During Amazon Q4 It’s not uncommon for the monstrous traffic…
What does ROAS mean, what is a good ROAS on Amazon, and how can Amazon sellers use it in their businesses? Let’s figure it out! What is Amazon ROAS? ROAS (Return on advertising spend) is a metric that allows sellers to calculate the amount of income (or loss) from each invested dollar and…
When you sell on Amazon, mistakes are a steep learning curve, especially for newbies. But even seasoned sellers learn through hit and miss during the craze that is Q4. The fourth quarter can be a perfect time of year, with faster sales and higher profits, but it can also be a time of great…
Profit Whales changes Amazon news format just like Amazon improves every month for better customer experience. We are here, and we are ready to share even more valuable Amazon updates! The previous month was reached with fresh advertising features and not only. What happened in August? Top-of-Search Impression Share Amazon renews Ad Console by…
Canada vs. USA Marketplaces The described product is an example of Canadian and USA marketplaces’ distinctions. The table shows ad sales, ad spend, and total sales of the represented product on Amazon.com and Amazon.ca. Despite the significant result differences presented in the table, the product is a bestseller on both marketplaces. Ad sales of the…
Amazon has become a globally recognized name, with 14 country-specific marketplaces, 175+ fulfillment centers across the world, and active shoppers in over 180 countries. Millions of third-party merchants are selling their products on Amazon. There is no doubt that sellers know that the online platform seems to be the goose that lays the golden…
Sellers love to talk about how to scale up their Amazon businesses. However, they tend not to include Amazon inventory management in the conversation. The result? Stock-outs, loss of profit, and an overall unpleasant, faulty scaling process. If you want your scaling journey to be successful, it’s time to learn the importance of managing…
When we discuss professional product photography in relation to e-commerce, it always involves the buying and selling of a product. It’s an old saying that pictures are more effective than words. So, it is quite simple to guess that a product image opens up a pathway to making sales possible. It can be considered…
So you’re hitting your stride on Amazon and want to keep the momentum going. Where should you start? In this two-part guide, we outline three areas of focus that will help you sustain your growth — plus, how to keep your working capital up so you can actually make these key investments long-term. Let’s…
The presented popularity trend illustrates collected data of the product humidifier. The purpose of the analysis is to identify the period of the highest and the lowest demand for the product and determine the ways of the most effective work possibilities based on analyzed data. The axis in the graph shows a sharp increase…
Amazon is a platform for new development opportunities. Find your detailed script on how to negotiate the most attractive deals for your business in the Dr. Amazon Podcast episode. Running an e-commerce business is regarded by gurus as a fast and easy path to wealth. There are multiple videos and tutorials…
Here are 5 things to know about Amazon reimbursement that can be useful in turning a loss into a profit. Especially for Amazon sellers that are in need to access more cash. Maximizing Amazon FBA seller reimbursements is a powerful way that assists many FBA sellers in growing their revenue. What is Amazon…
Selling through Fulfillment by Amazon (FBA) can be rewarding and take a lot of stress out of being a seller. With Amazon helping take care of things like shipping, storage, and customer service, you can focus on your product. At the same time, the competition is fierce. With multiple sellers competing for limited real…
eCommerce sellers know that lowering prices and advertising their products are no longer sufficient to stay in the field. To maintain your competitive edge and stay ahead of the curve, you must keep in mind the need to be both innovative and productive and follow the latest eCommerce and business trends. We’ve created a…
How Cutting Corners Can Affect Your Brand’s Reputation If you are a gamer, you know the importance and pride of reaching new levels in the video game. Not only are new levels a symbol of status, but they also denote the hard work and dedication you have achieved in building your reputation within the…
With all the major ad products on Amazon – Sponsored Brands, Sponsored Products, Sponsored Display – you’re bound to be overwhelmed by all the options. And to make it easy, our guide has everything you need to know about your Amazon advertising journey. So let’s go! Table of content: Amazon PPC Ads and…
Since its beginnings back in the 1990s, eCommerce has grown to be a multi-million-dollar industry, dovetailing with sophisticated technologies such as artificial intelligence (AI), recommendation engines based on behavioral imaging, and targeted advertising to improve the consumer shopping experience from start to finish. Today’s biggest marketplace for eCommerce is Amazon. With over 2.2 million…
Like every other facet of human endeavors, the international shipping and logistics industry was impacted by the Covid-19 pandemic. This has caused parties in the global shipping industry to grapple with myriad pandemic-induced issues since the pandemic outbreak in 2019. These pandemic-induced problems culminated in an international supply chain disruption and necessitated a spike…
The final month of 2021 has passed. During the year Amazon has changed, there was a lot of analyzing, experiencing, and experimenting. So many interesting and unexpected things have happened that Profit Whales decided to gather all the most important updates in the article “The Results of the Year: What happened on Amazon in…
What is Stockout? As customers, we have all noticed a stockout. We are desperate to buy that one item, but the seller is out of that product, leaving us disgruntled and ready to buy from another brand with more robust stock numbers. From a seller’s perspective, it means that orders are far exceeding inventory…
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