Articles

  What’s your winning strategy for online brand engagement? If you haven’t found the answer yet, retargeting on Amazon might help. Let’s get into the details to see how this incredible opportunity can work for you.   What is Retargeting on Amazon There’s a big problem with traditional online advertising: the moment someone clicks away…

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Vitalii Khyzhniak
on Nov 16, 2021

  Accounting, finances, marketing, manufacturing, product development, and safety regulations. What does it take to build a successful business? And what does it take to keep it thriving?  A single answer wouldn’t be enough, and there is no such answer. The questions require deeper analysis.   Delegation is Key To boost the outcome of the…

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Profit Whales Team
on Nov 11, 2021

  Hey ho, how is Q4 going? Good that all the readers are here. Profit Whales has very important information to deliver — October Amazon News!   Amazon Ads “UnBoxed” New Features Amazon Ads “UnBoxed” eight helpful advertising and measurement tools to refine brands’ connections with customers on reach, relevance, and results in levels. Let’s…

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Anastasiya Vyday
on Nov 10, 2021

  Are you ready to make some mad bank during these notoriously lucrative holiday weeks? If you are struggling to come up with the right Amazon Black Friday strategy, then you are in the right place. This blog post will give you some good Amazon Black Friday tips to help you deal with the holiday…

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Victoria Melnychuk
on Nov 04, 2021

  The United Kingdom vs. Canada Amazon is a thriving and expanding marketplace that allows sellers to trade their products in numerous countries worldwide. Nowadays, businesses that are selling in one country often grow and sell in more marketplaces. Besides facing new issues like Geo Ranking and regional customer fit, brand owners need to remember…

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Anastasiya Vyday
on Nov 02, 2021

  In the last few years, the retail industry has been inundated with practitioners offering new methods of digital advertising. Since every marketer reaches a different consumer audience at different times of the day, sellers delved into the world of dayparting. And different times of the day can mean very different merchandising and ad campaigns.…

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Profit Whales Team
on Oct 28, 2021

  In October 2019, Amazon launched a new tool, Amazon posts, for sellers’ visual storytelling about products. With its help, Amazon sellers can push sales by sharing unique lifestyle pictures and content that tells more about a product.  What does this mean for brands?  Using Amazon posts is a good way to build brand awareness…

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Profit Whales Team
on Oct 21, 2021

  There is often not much thought given to selling your Amazon business when you first launch your Amazon store. Even though the common notion is that B2C and B2B stores are the only options for making money on Amazon, there are other outlets. Many Amazon companies sell their stores to FBA aggregators as this…

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Victoria Melnychuk
on Oct 19, 2021

  As the holiday season approaches, unfortunately, the number of Amazon stolen package claims can rise in occurrences. These occurrences are harmful to the buyer and the Amazon FBA seller as they negatively impact the customer experience and the seller’s bottom line. Customer satisfaction is the number one concern for Amazon and should be a…

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Christina Passmore
on Oct 12, 2021

  September has passed, and it means that the new Amazon News Digest by Profit Whales has arrived. Curious about what happened last month? Then let’s get started!   Sponsored Display CPC & vCPM Billing Attribution Amazon Sponsored Display campaigns expanded to CPC & vCPM billing attribution. Sellers can have access to new bidding features…

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Anastasiya Vyday
on Oct 08, 2021

Thinking about selling on Amazon? We’ve crafted a definitive guide about how to create an Amazon seller account and start an Amazon business right now. Table of content:   Why Sign Up with Amazon? What is Seller Central on Amazon? How to Set up Amazon Seller Account Information you Need to Provide to Sign Up…

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Victoria Melnychuk
on Oct 05, 2021

  To sell or not to sell? Not a rhetorical question but something sellers puzzle over day by day. The same goes for acquiring businesses on Amazon. According to Marketplace Pulse, aggregators acquiring Amazon brands have raised almost $7 billion since the beginning of 2021. Another interesting fact is that 25 different companies buying Amazon…

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Anastasiya Vyday
on Oct 01, 2021