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Amazon FBA vs. FBM: Choosing the Right Fulfillment Strategy for Your Business

In the vast marketplace of Amazon, sellers are constantly seeking strategies to stand out, increase sales, and streamline operations. One of the critical decisions impacting these goals involves choosing the right fulfillment strategy. Amazon offers two primary fulfillment options: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Each has its advantages and challenges, and…

Apr 11, 2024
  • Selling Your Amazon Business: Top 8 Things You Need to Know
    Selling Your Amazon Business: Top 8 Things You Need to Know

      There is often not much thought given to selling your Amazon business when you first launch your Amazon store. Even though the common notion is that B2C and B2B stores are the only options for making money on Amazon, there are other outlets. Many Amazon companies sell their stores to FBA aggregators as this…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Oct 19, 2021

  • How to Navigate an Amazon Stolen Package Claim?
    5 Ways to Help a Customer in Case of Amazon Stolen Package Claim

      As the holiday season approaches, unfortunately, the number of Amazon stolen package claims can rise in occurrences. These occurrences are harmful to the buyer and the Amazon FBA seller as they negatively impact the customer experience and the seller’s bottom line. Customer satisfaction is the number one concern for Amazon and should be a…

    Avatar for Christina Passmore

    Christina Passmore
    on Oct 12, 2021

  • September Amazon News Digest by Profit Whales
    Latest Amazon News – September 2021

      September has passed, and it means that the new Amazon News Digest by Profit Whales has arrived. Curious about what happened last month? Then let’s get started!   Sponsored Display CPC & vCPM Billing Attribution Amazon Sponsored Display campaigns expanded to CPC & vCPM billing attribution. Sellers can have access to new bidding features…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday
    on Oct 08, 2021

  • Amazon Seller Central Ultimate Guide
    Amazon Seller Central Ultimate Guide

    Thinking about selling on Amazon? We’ve crafted a definitive guide about how to create an Amazon seller account and start an Amazon business right now. Table of content:   Why Sign Up with Amazon? What is Seller Central on Amazon? How to Set up Amazon Seller Account Information you Need to Provide to Sign Up…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Oct 05, 2021

  • Selling an Amazon Business
    Selling an Amazon Business: Why M&A Market is so Hot in 2022?

      To sell or not to sell? Not a rhetorical question but something sellers puzzle over day by day. The same goes for acquiring businesses on Amazon. According to Marketplace Pulse, aggregators acquiring Amazon brands have raised almost $7 billion since the beginning of 2021. Another interesting fact is that 25 different companies buying Amazon…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday
    on Oct 01, 2021

  • How to Drive External Traffic to Amazon Listing: Top External Channels
    How to Drive External Traffic to Amazon Listing: Top External Channels

      According to Search Engine Journal, 70% of Amazon surfers don’t look past the second page of the search results, with 35% simply clicking on the top-ranking listing.  While sellers should certainly work on nailing the Amazon algos and trying to get that bestseller badge — here’s the most recent research on the building blocks…

    Avatar for Meri Chobanyan

    Meri Chobanyan
    on Sep 28, 2021

  • Top-12 Amazon Q4 Tips
    Top-12 Amazon Q4 Tips

      Are you ready for the Amazon Q4 rush? Don’t miss out on the lucrative holiday season by waiting until the last minute. Take the time to do it now. Fortunately, we’ve got some great tips to help you get started!   Important Sales Dates During Amazon Q4 It’s not uncommon for the monstrous traffic…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Sep 23, 2021

  • What is a Good ROAS on Amazon For Your Business?
    What is a Good ROAS on Amazon for Your Business?

      What does ROAS mean, what is a good ROAS on Amazon, and how can Amazon sellers use it in their businesses? Let’s figure it out!   What is Amazon ROAS? ROAS (Return on advertising spend) is a metric that allows sellers to calculate the amount of income (or loss) from each invested dollar and…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Sep 21, 2021

  • Amazon Q4
    Top-10 Seller Mistakes to Avoid During Amazon Q4

      When you sell on Amazon, mistakes are a steep learning curve, especially for newbies. But even seasoned sellers learn through hit and miss during the craze that is Q4. The fourth quarter can be a perfect time of year, with faster sales and higher profits, but it can also be a time of great…

    Avatar for Profit Whales Team

    Profit Whales Team
    on Sep 14, 2021

  • August Amazon news
    Latest Amazon News – August 2021

    Profit Whales changes Amazon news format just like Amazon improves every month for better customer experience. We are here, and we are ready to share even more valuable Amazon updates! The previous month was reached with fresh advertising features and not only. What happened in August?   Top-of-Search Impression Share Amazon renews Ad Console by…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday
    on Sep 09, 2021

  • How different are the product results on two big Amazon marketplaces
    How Different are the Product Results on Two Big Amazon Marketplaces?

    Canada vs. USA Marketplaces The described product is an example of Canadian and USA marketplaces’ distinctions. The table shows ad sales, ad spend, and total sales of the represented product on Amazon.com and Amazon.ca. Despite the significant result differences presented in the table, the product is a bestseller on both marketplaces. Ad sales of the…

    Avatar for Profit Whales Team

    Profit Whales Team
    on Jul 16, 2021

  • Where Else do Amazon Sellers Sell?
    Where Else do Amazon Sellers Sell?

      Amazon has become a globally recognized name, with 14 country-specific marketplaces, 175+ fulfillment centers across the world, and active shoppers in over 180 countries. Millions of third-party merchants are selling their products on Amazon. There is no doubt that sellers know that the online platform seems to be the goose that lays the golden…

    Avatar for Ruth Castillo

    Ruth Castillo
    on Jul 13, 2021

  • How to Promote Amazon Products on Pinterest
    How to Promote Amazon Products on Pinterest?

      The time of irritating ads is long gone. Amazon advertisers understand the importance of spreading quality content that not only informs customers about products or brands but also impresses and inspires. Don’t leave Pinterest out of the list of platforms that give sellers an opportunity to be creative and inspirational because Pinterest is at…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday
    on Mar 15, 2022

  • Holiday Ecommerce Tips
    Top 10 Amazon Holiday eCommerce Tips

      It’s been quite a year for the eCommerce world. And even though Q4 is now over, besides Cyber Monday, Black Friday, Prime Day, and Christmas, Amazon has a lot of other important sales events throughout the whole year. These dates are especially important for small business owners who want to cash in on as…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Feb 22, 2022

  • How to Use Amazon Brand Analytics
    How to Use Amazon Brand Analytics: Step-by-Step Guide

        Amazon is known for its smart algorithms and its almost unparalleled knowledge about what the consumer wants. So it makes sense that Amazon is appealing to brands who need a boost in sales, or those just looking for information about the consumer. In this article, we take a look at Amazon’s treasured Brand…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Feb 17, 2022

  • Amazon Brand Lift Study 2022
    Amazon Brand Lift: How to Set It Up And Why is It Useful?

      For a long time, Amazon and its sellers have been concerned about the issue of improving brand awareness. Many platform users are aware of advertising importance regarding brand and product advancement, but not everyone knows how crucial advanced advertising analysis knowledge is.  One of the latest updates is Amazon Brand Lift. To see the…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday
    on Feb 16, 2022

  • January 2022 Amazon News
    Latest Amazon News — January 2022

      Profit Whales is glad to present the first Amazon News Digest in 2022! January had many exciting events, but in our opinion, it’s important to start with a significant announcement of February. Amazon users were waiting for the whole previous year, and it will undoubtedly influence the current year!   Amazon Full Year and…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday
    on Feb 10, 2022

  • How to Set Up an Amazon Storefront to Make It Convert?
    How to Set Up an Amazon Storefront to Make It Convert?

      In September 2018, Amazon launched the Storefront (Amazon Stores) tool, a great advantage for sellers enrolled in the Amazon Brand Registry program. This feature, represented as a mini-website, doesn’t only provide a brand-specific experience for your sellers and locates all your products in the same place on Amazon, but also has the power to…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Feb 08, 2022

  • The FBA Business Optimization Basics
    The FBA Business Optimization Basics

      Selling through Fulfillment by Amazon (FBA) can be rewarding and take a lot of stress out of being a seller. With Amazon helping take care of things like shipping, storage, and customer service, you can focus on your product. At the same time, the competition is fierce. With multiple sellers competing for limited real…

    Avatar for Tamar Frumkin

    Tamar Frumkin
    on Feb 01, 2022

  • 15 Best eCommerce News Sites for Amazon Sellers
    15 Best eCommerce News Sites for Amazon Sellers

      eCommerce sellers know that lowering prices and advertising their products are no longer sufficient to stay in the field. To maintain your competitive edge and stay ahead of the curve, you must keep in mind the need to be both innovative and productive and follow the latest eCommerce and business trends. We’ve created a…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Jan 28, 2022

Amazon External Traffic Guide