Articles

    Amazon is known for its smart algorithms and its almost unparalleled knowledge about what the consumer wants. So it makes sense that Amazon is appealing to brands who need a boost in sales, or those just looking for information about the consumer. In this article, we take a look at Amazon’s treasured Brand…

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Ihor Dubovetskyi
on Feb 17, 2022

  For a long time, Amazon and its sellers have been concerned about the issue of improving brand awareness. Many platform users are aware of advertising importance regarding brand and product advancement, but not everyone knows how crucial advanced advertising analysis knowledge is.  One of the latest updates is Amazon Brand Lift. To see the…

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Anastasiya Vyday
on Feb 16, 2022

  Profit Whales is glad to present the first Amazon News Digest in 2022! January had many exciting events, but in our opinion, it’s important to start with a significant announcement of February. Amazon users were waiting for the whole previous year, and it will undoubtedly influence the current year!   Amazon Full Year and…

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Anastasiya Vyday
on Feb 10, 2022

  In September 2018, Amazon launched the Storefront (Amazon Stores) tool, a great advantage for sellers enrolled in the Amazon Brand Registry program. This feature, represented as a mini-website, doesn’t only provide a brand-specific experience for your sellers and locates all your products in the same place on Amazon, but also has the power to…

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Ihor Dubovetskyi
on Feb 08, 2022

  Selling through Fulfillment by Amazon (FBA) can be rewarding and take a lot of stress out of being a seller. With Amazon helping take care of things like shipping, storage, and customer service, you can focus on your product. At the same time, the competition is fierce. With multiple sellers competing for limited real…

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Tamar Frumkin
on Feb 01, 2022

  eCommerce sellers know that lowering prices and advertising their products are no longer sufficient to stay in the field. To maintain your competitive edge and stay ahead of the curve, you must keep in mind the need to be both innovative and productive and follow the latest eCommerce and business trends. We’ve created a…

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Victoria Melnychuk
on Jan 28, 2022

  How Cutting Corners Can Affect Your Brand’s Reputation If you are a gamer, you know the importance and pride of reaching new levels in the video game. Not only are new levels a symbol of status, but they also denote the hard work and dedication you have achieved in building your reputation within the…

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McClain Warren
on Jan 26, 2022

  With all the major ad products on Amazon – Sponsored Brands, Sponsored Products, Sponsored Display – you’re bound to be overwhelmed by all the options. And to make it easy, our guide has everything you need to know about your Amazon advertising journey. So let’s go!   Table of content: Amazon PPC Ads and…

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Profit Whales Team
on Jan 20, 2022

  Since its beginnings back in the 1990s, eCommerce has grown to be a multi-million-dollar industry, dovetailing with sophisticated technologies such as artificial intelligence (AI), recommendation engines based on behavioral imaging, and targeted advertising to improve the consumer shopping experience from start to finish. Today’s biggest marketplace for eCommerce is Amazon. With over 2.2 million…

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Darren Heaphy
on Jan 18, 2022

  Like every other facet of human endeavors, the international shipping and logistics industry was impacted by the Covid-19 pandemic. This has caused parties in the global shipping industry to grapple with myriad pandemic-induced issues since the pandemic outbreak in 2019. These pandemic-induced problems culminated in an international supply chain disruption and necessitated a spike…

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Burak Yolga
on Jan 11, 2022

  The final month of 2021 has passed. During the year Amazon has changed, there was a lot of analyzing, experiencing, and experimenting. So many interesting and unexpected things have happened that Profit Whales decided to gather all the most important updates in the article “The Results of the Year: What happened on Amazon in…

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Anastasiya Vyday
on Jan 06, 2022

  What is Stockout?  As customers, we have all noticed a stockout. We are desperate to buy that one item, but the seller is out of that product, leaving us disgruntled and ready to buy from another brand with more robust stock numbers. From a seller’s perspective, it means that orders are far exceeding inventory…

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Flora Collins
on Jan 04, 2022