The process of positioning your brand in the minds of your clients is called brand positioning. Company positioning is more than a slogan or fancy logo, it is a strategy designed to make your business stand out among your competitors. The online retail model lets shoppers differentiate goods and services from their desktop computer…
Accounting, finances, marketing, manufacturing, product development, and safety regulations. What does it take to build a successful business? And what does it take to keep it thriving? A single answer wouldn’t be enough, and there is no such answer. The questions require deeper analysis. Delegation is Key To boost the outcome of the…
Hey ho, how is Q4 going? Good that all the readers are here. Profit Whales has very important information to deliver — October Amazon News! Amazon Ads “UnBoxed” New Features Amazon Ads “UnBoxed” eight helpful advertising and measurement tools to refine brands’ connections with customers on reach, relevance, and results in levels. Let’s…
Are you ready to make some mad bank during these notoriously lucrative holiday weeks? If you are struggling to come up with the right Amazon Black Friday strategy, then you are in the right place. This blog post will give you some good Amazon Black Friday tips to help you deal with the holiday…
The United Kingdom vs. Canada Amazon is a thriving and expanding marketplace that allows sellers to trade their products in numerous countries worldwide. Nowadays, businesses that are selling in one country often grow and sell in more marketplaces. Besides facing new issues like Geo Ranking and regional customer fit, brand owners need to remember…
In the last few years, the retail industry has been inundated with practitioners offering new methods of digital advertising. Since every marketer reaches a different consumer audience at different times of the day, sellers delved into the world of dayparting. And different times of the day can mean very different merchandising and ad campaigns.…
In October 2019, Amazon launched a new tool, Amazon posts, for sellers’ visual storytelling about products. With its help, Amazon sellers can push sales by sharing unique lifestyle pictures and content that tells more about a product. What does this mean for brands? Using Amazon posts is a good way to build brand awareness…
There is often not much thought given to selling your Amazon business when you first launch your Amazon store. Even though the common notion is that B2C and B2B stores are the only options for making money on Amazon, there are other outlets. Many Amazon companies sell their stores to FBA aggregators as this…
As the holiday season approaches, unfortunately, the number of Amazon stolen package claims can rise in occurrences. These occurrences are harmful to the buyer and the Amazon FBA seller as they negatively impact the customer experience and the seller’s bottom line. Customer satisfaction is the number one concern for Amazon and should be a…
September has passed, and it means that the new Amazon News Digest by Profit Whales has arrived. Curious about what happened last month? Then let’s get started! Sponsored Display CPC & vCPM Billing Attribution Amazon Sponsored Display campaigns expanded to CPC & vCPM billing attribution. Sellers can have access to new bidding features…
Thinking about selling on Amazon? We’ve crafted a definitive guide about how to create an Amazon seller account and start an Amazon business right now. Table of content: Why Sign Up with Amazon? What is Seller Central on Amazon? How to Set up Amazon Seller Account Information you Need to Provide to Sign Up…
To sell or not to sell? Not a rhetorical question but something sellers puzzle over day by day. The same goes for acquiring businesses on Amazon. According to Marketplace Pulse, aggregators acquiring Amazon brands have raised almost $7 billion since the beginning of 2021. Another interesting fact is that 25 different companies buying Amazon…
According to Search Engine Journal, 70% of Amazon surfers don’t look past the second page of the search results, with 35% simply clicking on the top-ranking listing. While sellers should certainly work on nailing the Amazon algos and trying to get that bestseller badge — here’s the most recent research on the building blocks…
Profit Whales is a full-service marketing agency dedicated to helping businesses accelerate their growth through modern Amazon marketing solutions. We’re a team of digital professionals that leads our partners toward scaling their operations and diversifying their revenue streams. We take pride in our ability to bring out the best in our clients’ branding to…
Did you know that over 80% of all Amazon purchases occur through the Buy Box? And, even more on mobile? Therefore, unless you are in the Buy Box, your odds of selling a product are rather small. Let’s talk about what is the buy box on Amazon and what are the ways to win…
The time of irritating ads is long gone. Amazon advertisers understand the importance of spreading quality content that not only informs customers about products or brands but also impresses and inspires. Don’t leave Pinterest out of the list of platforms that give sellers an opportunity to be creative and inspirational because Pinterest is at…
It’s been quite a year for the eCommerce world. And even though Q4 is now over, besides Cyber Monday, Black Friday, Prime Day, and Christmas, Amazon has a lot of other important sales events throughout the whole year. These dates are especially important for small business owners who want to cash in on as…
Amazon is known for its smart algorithms and its almost unparalleled knowledge about what the consumer wants. So it makes sense that Amazon is appealing to brands who need a boost in sales, or those just looking for information about the consumer. In this article, we take a look at Amazon’s treasured Brand…
For a long time, Amazon and its sellers have been concerned about the issue of improving brand awareness. Many platform users are aware of advertising importance regarding brand and product advancement, but not everyone knows how crucial advanced advertising analysis knowledge is. One of the latest updates is Amazon Brand Lift. To see the…
Profit Whales is glad to present the first Amazon News Digest in 2022! January had many exciting events, but in our opinion, it’s important to start with a significant announcement of February. Amazon users were waiting for the whole previous year, and it will undoubtedly influence the current year! Amazon Full Year and…
In September 2018, Amazon launched the Storefront (Amazon Stores) tool, a great advantage for sellers enrolled in the Amazon Brand Registry program. This feature, represented as a mini-website, doesn’t only provide a brand-specific experience for your sellers and locates all your products in the same place on Amazon, but also has the power to…
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