In the digital marketplace of Amazon, where competition is fierce, customer reviews stand as a cornerstone of a product’s success. They go beyond mere feedback, shaping a brand’s reputation, driving SEO, and directly influencing sales figures. This comprehensive exploration delves into the multifaceted role of customer reviews on Amazon, offering nuanced strategies for ethically soliciting…
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Beyond Pandemics in 2022: Is the Disruption for eCommerce Over?
2020 and 2021 can be widely characterized as market disruption years. Brexit, COVID-19, lockdowns, surged shipping costs, trade bottlenecks and structural adjustments such as the EU One Stop Shop are only but a few to mention in the myriad of the challenges e-commerce sellers had to face. This article aims to outline in short…
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Choose The Best Amazon Pricing Strategy For Your Business
If you’re on Amazon, your battle for eCommerce dominance takes place largely in the pricing arena. Pricing strategy is crucial for your Amazon business, but Amazon pricing strategy can be somewhat mysterious. It’s full of limitations, guidelines, and variations that can create confusion for new sellers. We look at some of these pricing principles…
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Ad Groups for Sponsored Display: What was Launched?
Sponsored Display ads (SD) are a unique promotional tool. SD are created to allow sellers to cross-sell their products and target competitors’ products because one of SD’s placements is beneath the Buy Box. Their remarketing strategies allow advertisers to exclude buyers who have already purchased the product. This way, sellers can save a significant part of…
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What is Amazon Flywheel? The Strategy for Business Growth
As a seller, are you living up to the company’s philosophy in reaching greater heights in business? In this article, I will be breaking down the basics of the Amazon business model origins, how it works, and how it greatly impacted Amazon’s success! Read until the end so I can teach you how you can…
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Social Media Marketing For Amazon Sellers: 5 Hot Tips
Amazon used the many avenues available through social media to entice users to purchase products. Marketing through social platforms is a major new cost of revenue source, and Amazon sellers shouldn’t be reluctant to approach it that way. In this article, we’ll reveal some tips on social media marketing for Amazon sellers and how…
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How to Start Selling on Amazon Europe – A Step by Step Guide
If you’re not selling on Amazon Europe yet, you’re missing out on a great opportunity to expand your business. While it isn’t yet present in all EU countries, Amazon Europe has the potential to reach all 28 countries. This, along with Amazon’s commanding logistics systems and the tools Amazon offers, should serve as incentives…
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Why Is It Vital to Use Cross-Channel Marketing on Amazon?
The Internet shouts at every corner of different cross-channel marketing opportunities you have as an Amazon seller. But what does it really mean for your business, and what’s involved in acquiring customers across many channels? And once you’ve got them, how do you keep them coming back? After you read this article, these questions…
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How to Build a Brand on Amazon: Why Does Your Business Need It?
The importance of branding can’t be overstated. It impacts everything from how your company is perceived to how much customers will pay for your product. Branding is how you present your company to the world. When you think about branding, you may think about logos and images that are printed on t-shirts and coffee…
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Profit Whales — One of the Top Amazon PPC Agencies by Clutch
Profit Whales is a full-service marketing agency dedicated to helping businesses accelerate their growth through modern Amazon marketing solutions. We’re a team of digital professionals that leads our partners toward scaling their operations and diversifying their revenue streams. We take pride in our ability to bring out the best in our clients’ branding to…
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How to Win the Buy Box on Amazon?
Did you know that over 80% of all Amazon purchases occur through the Buy Box? And, even more on mobile? Therefore, unless you are in the Buy Box, your odds of selling a product are rather small. Let’s talk about what is the buy box on Amazon and what are the ways to win…
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How to Promote Amazon Products on Pinterest?
The time of irritating ads is long gone. Amazon advertisers understand the importance of spreading quality content that not only informs customers about products or brands but also impresses and inspires. Don’t leave Pinterest out of the list of platforms that give sellers an opportunity to be creative and inspirational because Pinterest is at…
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Top 10 Amazon Holiday eCommerce Tips
It’s been quite a year for the eCommerce world. And even though Q4 is now over, besides Cyber Monday, Black Friday, Prime Day, and Christmas, Amazon has a lot of other important sales events throughout the whole year. These dates are especially important for small business owners who want to cash in on as…
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How to Find Amazon Influencers for Sellers?
Read on how to find Amazon influencers, how you can benefit from the Influencer Program, and how it works. Table of content Who Are Amazon Influencers? What Is the Amazon Influencer Program? Influencer Program for Sellers: How Does It Work? How Does Influencer Program Differ from Associate Program? Why Is Amazon Influencer Program…
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How to Use Products Bundles to Increase Average Order Value
As competition increases in the eCommerce market, finding ways to increase average order value (AOV) is essential. But what’s the best way to do it? More ads, new packaging, or higher prices? Product bundling is one of the most effective ways to boost AOV while maintaining a good buyer experience. With product recommendations generating…
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Amazon FBA Holiday Schedule 2022 – Key Dates for Sellers
Having a coherent strategy in place to ensure you stay in stock during peak season is critical for succeeding on Amazon. However, it can be challenging to foresee, especially regarding global supply chain problems, current storage restrictions, and changes in customer behavior. Therefore, we prepared an Amazon FBA holiday calendar that underlines the most…
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How to Rank Higher on Amazon – 28 Ranking Factors
It is a number that explains the relationship among selling items within one category and depends on how efficiently they sell. The lower the number, the better an item is selling. For example, if a sales rank is 1, your product surpasses competitors in sales. Knowing how to rank higher on Amazon search takes…
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What is Amazon DSP (Demand Side Platform)?
Over some time, advertising on Amazon conveys how important an external promotion is for sellers who have intentions to expose their brands and products to a new and broader audience. Amazon Attribution, a recent addition to Amazon tools, is an effective follow-up to other off-Amazon advertising solutions like Amazon DSP. Since Amazon DSP has…
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Amazon Product Research Tips & Insights 2022
One of the fundamental tasks of a third-party merchant on Amazon is to conduct product research. Amazon product research is a crucial task every seller must perform to help them understand the current market condition, analyze their competitors, and improve customer satisfaction. If you are an FBA seller struggling with FBA product research or…
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Top 16 Best Amazon Marketing Agencies for 2022
Today, Amazon has over 150 million mobile users, with 89% stating they are more likely to purchase products from Amazon than any other eCommerce website. As Amazon’s marketing channels increase in popularity, the best Amazon agencies are in demand for their expertise and insights. Startups need a digital agency that shares their mission and…
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Why Sell on Amazon Canada in 2022
As you continue to find success on the Amazon platform, you’ll most likely want to grow your business and unlock even more revenue. By expanding Amazon FBA to Canada, you can access a new market of potential buyers, diversify your revenue streams, and establish an international presence for your brand. Best of all? It’s…