The process of positioning your brand in the minds of your clients is called brand positioning. Company positioning is more than a slogan or fancy logo, it is a strategy designed to make your business stand out among your competitors. The online retail model lets shoppers differentiate goods and services from their desktop computer…
If you’re on Amazon, your battle for eCommerce dominance takes place largely in the pricing arena. Pricing strategy is crucial for your Amazon business, but Amazon pricing strategy can be somewhat mysterious. It’s full of limitations, guidelines, and variations that can create confusion for new sellers. We look at some of these pricing principles…
Sponsored Display ads (SD) are a unique promotional tool. SD are created to allow sellers to cross-sell their products and target competitors’ products because one of SD’s placements is beneath the Buy Box. Their remarketing strategies allow advertisers to exclude buyers who have already purchased the product. This way, sellers can save a significant part of…
As a seller, are you living up to the company’s philosophy in reaching greater heights in business? In this article, I will be breaking down the basics of the Amazon business model origins, how it works, and how it greatly impacted Amazon’s success! Read until the end so I can teach you how you can…
Amazon used the many avenues available through social media to entice users to purchase products. Marketing through social platforms is a major new cost of revenue source, and Amazon sellers shouldn’t be reluctant to approach it that way. In this article, we’ll reveal some tips on social media marketing for Amazon sellers and how…
If you’re not selling on Amazon Europe yet, you’re missing out on a great opportunity to expand your business. While it isn’t yet present in all EU countries, Amazon Europe has the potential to reach all 28 countries. This, along with Amazon’s commanding logistics systems and the tools Amazon offers, should serve as incentives…
The Internet shouts at every corner of different cross-channel marketing opportunities you have as an Amazon seller. But what does it really mean for your business, and what’s involved in acquiring customers across many channels? And once you’ve got them, how do you keep them coming back? After you read this article, these questions…
The importance of branding can’t be overstated. It impacts everything from how your company is perceived to how much customers will pay for your product. Branding is how you present your company to the world. When you think about branding, you may think about logos and images that are printed on t-shirts and coffee…
Profit Whales is a full-service marketing agency dedicated to helping businesses accelerate their growth through modern Amazon marketing solutions. We’re a team of digital professionals that leads our partners toward scaling their operations and diversifying their revenue streams. We take pride in our ability to bring out the best in our clients’ branding to…
Did you know that over 80% of all Amazon purchases occur through the Buy Box? And, even more on mobile? Therefore, unless you are in the Buy Box, your odds of selling a product are rather small. Let’s talk about what is the buy box on Amazon and what are the ways to win…
The time of irritating ads is long gone. Amazon advertisers understand the importance of spreading quality content that not only informs customers about products or brands but also impresses and inspires. Don’t leave Pinterest out of the list of platforms that give sellers an opportunity to be creative and inspirational because Pinterest is at…
It’s been quite a year for the eCommerce world. And even though Q4 is now over, besides Cyber Monday, Black Friday, Prime Day, and Christmas, Amazon has a lot of other important sales events throughout the whole year. These dates are especially important for small business owners who want to cash in on as…
Amazon is known for its smart algorithms and its almost unparalleled knowledge about what the consumer wants. So it makes sense that Amazon is appealing to brands who need a boost in sales, or those just looking for information about the consumer. In this article, we take a look at Amazon’s treasured Brand…
One of the fundamental tasks of a third-party merchant on Amazon is to conduct product research. Amazon product research is a crucial task every seller must perform to help them understand the current market condition, analyze their competitors, and improve customer satisfaction. If you are an FBA seller struggling with FBA product research or…
Today, Amazon has over 150 million mobile users, with 89% stating they are more likely to purchase products from Amazon than any other eCommerce website. As Amazon’s marketing channels increase in popularity, the best Amazon agencies are in demand for their expertise and insights. Startups need a digital agency that shares their mission and…
As you continue to find success on the Amazon platform, you’ll most likely want to grow your business and unlock even more revenue. By expanding Amazon FBA to Canada, you can access a new market of potential buyers, diversify your revenue streams, and establish an international presence for your brand. Best of all? It’s…
As Russia persists in aggressively attacking Ukraine, economic markets have responded by declining and sinking. As a result, the world economy is currently in a fragile state and is fighting in hopes of returning to sustainable growth. This article discusses the impact of the Russia-Ukraine war on global trade and where it can take…
The world around us is fast. People rush here and there to manage their lives and business, trying to find work-life balance, and often there is no place left for small tasks like reading the news. Well, the truth is that Amazon sellers have hectic schedules, but they need to know all about Amazon…
If you’re an Amazon seller, you know that reviews are a big key to your success. With more reviews, your product will convert more browsers into buyers and, as such, appear higher in search rankings and create a flywheel of growth. Getting your first reviews on Amazon can be a daunting task, but it…
As an Amazon customer, you could notice that many listings in different categories and niches on the platform are widely unpopular. Some of the poorly performing listings might look updated, but they rank low, they have a few ratings and reviews, and all in all, they don’t seem like an attractive choice for a…
With the sheer number of people searching, purchasing, browsing, and engaging on social platforms, eCommerce is slowly but confidently transforming into social commerce. This article is an overview of the current state of social commerce and some of the major social channel perks for brands. Table of content: Social Commerce Definition The Impact…
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