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What Is Brand Positioning On and Off Amazon?
What Is Brand Positioning On and Off Amazon?

  The process of positioning your brand in the minds of your clients is called brand positioning. Company positioning is more than a slogan or fancy logo, it is a strategy designed to make your business stand out among your competitors. The online retail model lets shoppers differentiate goods and services from their desktop computer…

Dec 28, 2022
  • Choose The Best Amazon Pricing Strategy For Your Business
    Choose The Best Amazon Pricing Strategy For Your Business

      If you’re on Amazon, your battle for eCommerce dominance takes place largely in the pricing arena. Pricing strategy is crucial for your Amazon business, but Amazon pricing strategy can be somewhat mysterious. It’s full of limitations, guidelines, and variations that can create confusion for new sellers. We look at some of these pricing principles…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Apr 14, 2022

  • Ad Groups Support Feature for Sponsored Display
    Ad Groups for Sponsored Display: What was Launched?

      Sponsored Display ads (SD) are a unique promotional tool. SD are created to allow sellers to cross-sell their products and target competitors’ products because one of SD’s placements is beneath the Buy Box.  Their remarketing strategies allow advertisers to exclude buyers who have already purchased the product. This way, sellers can save a significant part of…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday
    on Apr 12, 2022

  • What is Amazon Flywheel?
    What is Amazon Flywheel? The Strategy for Business Growth

      As a seller, are you living up to the company’s philosophy in reaching greater heights in business? In this article, I will be breaking down the basics of the Amazon business model origins, how it works, and how it greatly impacted Amazon’s success! Read until the end so I can teach you how you can…

    Avatar for Tomer David

    Tomer David
    on Apr 06, 2022

  • The Guide to Amazon Social Media Marketing Strategy
    Social Media Marketing For Amazon Sellers: 5 Hot Tips

      Amazon used the many avenues available through social media to entice users to purchase products. Marketing through social platforms is a major new cost of revenue source, and Amazon sellers shouldn’t be reluctant to approach it that way. In this article, we’ll reveal some tips on social media marketing for Amazon sellers and how…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Apr 01, 2022

  • How to Start Selling on Amazon Europe – A Step by Step Easy Guide
    How to Start Selling on Amazon Europe – A Step by Step Guide

      If you’re not selling on Amazon Europe yet, you’re missing out on a great opportunity to expand your business. While it isn’t yet present in all EU countries, Amazon Europe has the potential to reach all 28 countries. This, along with Amazon’s commanding logistics systems and the tools Amazon offers, should serve as incentives…

    Avatar for Emilie Angri

    Emilie Angri
    on Mar 29, 2022

  • Why Cross-Channel Marketing Is Vital for Amazon Sellers?
    Why Is It Vital to Use Cross-Channel Marketing on Amazon?

      The Internet shouts at every corner of different cross-channel marketing opportunities you have as an Amazon seller. But what does it really mean for your business, and what’s involved in acquiring customers across many channels? And once you’ve got them, how do you keep them coming back? After you read this article, these questions…

    Avatar for Vitalii Khyzhniak

    Vitalii Khyzhniak
    on Mar 24, 2022

  • How to Build a Brand on Amazon in 2022?
    How to Build a Brand on Amazon: Why Does Your Business Need It?

      The importance of branding can’t be overstated. It impacts everything from how your company is perceived to how much customers will pay for your product. Branding is how you present your company to the world. When you think about branding, you may think about logos and images that are printed on t-shirts and coffee…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Mar 23, 2022

  • Profit Whales: Top Amazon PPC Agency by Clutch
    Profit Whales — One of the Top Amazon PPC Agencies by Clutch

      Profit Whales is a full-service marketing agency dedicated to helping businesses accelerate their growth through modern Amazon marketing solutions. We’re a team of digital professionals that leads our partners toward scaling their operations and diversifying their revenue streams. We take pride in our ability to bring out the best in our clients’ branding to…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Mar 21, 2022

  • How to Win The Amazon Buy Box
    How to Win the Buy Box on Amazon?

      Did you know that over 80% of all Amazon purchases occur through the Buy Box? And, even more on mobile? Therefore, unless you are in the Buy Box, your odds of selling a product are rather small. Let’s talk about what is the buy box on Amazon and what are the ways to win…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Mar 21, 2022

  • How to Promote Amazon Products on Pinterest
    How to Promote Amazon Products on Pinterest?

      The time of irritating ads is long gone. Amazon advertisers understand the importance of spreading quality content that not only informs customers about products or brands but also impresses and inspires. Don’t leave Pinterest out of the list of platforms that give sellers an opportunity to be creative and inspirational because Pinterest is at…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday
    on Mar 15, 2022

  • Holiday Ecommerce Tips
    Top 10 Amazon Holiday eCommerce Tips

      It’s been quite a year for the eCommerce world. And even though Q4 is now over, besides Cyber Monday, Black Friday, Prime Day, and Christmas, Amazon has a lot of other important sales events throughout the whole year. These dates are especially important for small business owners who want to cash in on as…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Feb 22, 2022

  • How to Use Amazon Brand Analytics
    How to Use Amazon Brand Analytics: Step-by-Step Guide

        Amazon is known for its smart algorithms and its almost unparalleled knowledge about what the consumer wants. So it makes sense that Amazon is appealing to brands who need a boost in sales, or those just looking for information about the consumer. In this article, we take a look at Amazon’s treasured Brand…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Feb 17, 2022

  • Amazon Product Research
    Amazon Product Research Tips & Insights 2022

      One of the fundamental tasks of a third-party merchant on Amazon is to conduct product research. Amazon product research is a crucial task every seller must perform to help them understand the current market condition, analyze their competitors, and improve customer satisfaction.   If you are an FBA seller struggling with FBA product research or…

    Avatar for Junel Ayala

    Junel Ayala
    on Jul 05, 2022

  • Best Amazon Agencies
    Top 16 Best Amazon Marketing Agencies for 2022

      Today, Amazon has over 150 million mobile users, with 89% stating they are more likely to purchase products from Amazon than any other eCommerce website. As Amazon’s marketing channels increase in popularity, the best Amazon agencies are in demand for their expertise and insights. Startups need a digital agency that shares their mission and…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Jun 28, 2022

  • why selling on amazon canada
    Why Sell on Amazon Canada in 2022

      As you continue to find success on the Amazon platform, you’ll most likely want to grow your business and unlock even more revenue. By expanding Amazon FBA to Canada, you can access a new market of potential buyers, diversify your revenue streams, and establish an international presence for your brand.  Best of all? It’s…

    Avatar for Blair Forrest

    Blair Forrest
    on Jun 23, 2022

  • Economic Impact of Ukraine Invasion
    The Impact of The Russia-Ukraine War on Global Trade

      As Russia persists in aggressively attacking Ukraine, economic markets have responded by declining and sinking. As a result, the world economy is currently in a fragile state and is fighting in hopes of returning to sustainable growth. This article discusses the impact of the Russia-Ukraine war on global trade and where it can take…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Jun 17, 2022

  • the amazon news digest january 2022
    Latest Amazon News — May 2022

      The world around us is fast. People rush here and there to manage their lives and business, trying to find work-life balance, and often there is no place left for small tasks like reading the news. Well, the truth is that Amazon sellers have hectic schedules, but they need to know all about Amazon…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday
    on Jun 07, 2022

  • Early Reviewer Program Alternatives
    Early Reviewer Program Alternatives For Sellers in 2022

      If you’re an Amazon seller, you know that reviews are a big key to your success. With more reviews, your product will convert more browsers into buyers and, as such, appear higher in search rankings and create a flywheel of growth. Getting your first reviews on Amazon can be a daunting task, but it…

    Avatar for Ben Donovan

    Ben Donovan
    on May 31, 2022

  • Amazon Listing Optimization
    Top 11 Amazon Product Listing Optimization Tips in 2022

      As an Amazon customer, you could notice that many listings in different categories and niches on the platform are widely unpopular. Some of the poorly performing listings might look updated, but they rank low, they have a few ratings and reviews, and all in all, they don’t seem like an attractive choice for a…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday
    on May 27, 2022

  • Social Commerce Trends for eCommerce Brands
    Social Commerce for eCommerce Brands

      With the sheer number of people searching, purchasing, browsing, and engaging on social platforms, eCommerce is slowly but confidently transforming into social commerce. This article is an overview of the current state of social commerce and some of the major social channel perks for brands.   Table of content: Social Commerce Definition The Impact…

    Avatar for Vitalii Khyzhniak

    Vitalii Khyzhniak
    on May 24, 2022

Amazon External Traffic Guide