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Amazon FBA vs. FBM: Choosing the Right Fulfillment Strategy for Your Business

In the vast marketplace of Amazon, sellers are constantly seeking strategies to stand out, increase sales, and streamline operations. One of the critical decisions impacting these goals involves choosing the right fulfillment strategy. Amazon offers two primary fulfillment options: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Each has its advantages and challenges, and…

Apr 11, 2024
  • April Amazon News
    Latest Amazon News — April 2022

      Break or no break, Amazon News Digest always returns with even more helpful information and exciting updates. All you need to know, you don’t have to spend much time learning about the most significant Amazon changes. It’s Amazon News Digest! Just take 5 minutes to find out what happened in April.   Total Conversion…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday
    on May 10, 2022

  • How to Get Amazon Reviews
    Top 8 Tips on How to Get Reviews on Amazon

      Amazon customer reviews place seem to be the go-to for consumer opinions. But are reviews just a numbers game, or are they influencing purchasing decisions? This article describes how to get reviews on Amazon and an efficient strategy for using customer reviews to drive sales.   Table of content: What are Amazon Customer Reviews?…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on May 05, 2022

  • Secrets of Amazon Seller Success
    What is the Secret of Success on Amazon: Experts’ Tips

      We sat down with experts in the Amazon business and talked about critical issues sellers face in today’s landscape and how they can overcome them to achieve the ultimate success. We’ve been able to learn the secrets of how Amazon sellers become successful in their businesses. Some of those techniques and insights were discussed…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Apr 28, 2022

  • amazon inventory management
    How To Properly Implement Your Amazon Inventory Management?

      If you’re running an eCommerce business and decided to promote your products to clients worldwide, being present on Amazon is one of the critical things to do. A recent survey reveals that around 48% of online shoppers go straight to the online marketplace without searching for an item on the brand’s official channel. So,…

    Avatar for Karmen Arghushyan

    Karmen Arghushyan
    on Apr 26, 2022

  • 15 Tips on How to Do Amazon Keyword Research
    15 Tips on How to Do Amazon Keyword Research + Bonus

      Amazon is a one-stop shop for everything, but figuring out how to get the most out of your store can be tricky. While you might know various keywords that people type into Amazon to find your products, it can still be difficult to tell which ones are most effective.  Wondering how to do Amazon…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Apr 22, 2022

  • Beyond Pandemics in 2022
    Beyond Pandemics in 2022: Is the Disruption for eCommerce Over?

      2020 and 2021 can be widely characterized as market disruption years. Brexit, COVID-19, lockdowns, surged shipping costs, trade bottlenecks and structural adjustments such as the EU One Stop Shop are only but a few to mention in the myriad of the challenges e-commerce sellers had to face. This article aims to outline in short…

    Avatar for Dr Angelos Katsaris

    Dr Angelos Katsaris
    on Apr 19, 2022

  • Choose The Best Amazon Pricing Strategy For Your Business
    Choose The Best Amazon Pricing Strategy For Your Business

      If you’re on Amazon, your battle for eCommerce dominance takes place largely in the pricing arena. Pricing strategy is crucial for your Amazon business, but Amazon pricing strategy can be somewhat mysterious. It’s full of limitations, guidelines, and variations that can create confusion for new sellers. We look at some of these pricing principles…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Apr 14, 2022

  • Ad Groups Support Feature for Sponsored Display
    Ad Groups for Sponsored Display: What was Launched?

      Sponsored Display ads (SD) are a unique promotional tool. SD are created to allow sellers to cross-sell their products and target competitors’ products because one of SD’s placements is beneath the Buy Box.  Their remarketing strategies allow advertisers to exclude buyers who have already purchased the product. This way, sellers can save a significant part of…

    Avatar for Anastasiya Vyday

    Anastasiya Vyday
    on Apr 12, 2022

  • What is Amazon Flywheel?
    What is Amazon Flywheel? The Strategy for Business Growth

      As a seller, are you living up to the company’s philosophy in reaching greater heights in business? In this article, I will be breaking down the basics of the Amazon business model origins, how it works, and how it greatly impacted Amazon’s success! Read until the end so I can teach you how you can…

    Avatar for Tomer David

    Tomer David
    on Apr 06, 2022

  • The Guide to Amazon Social Media Marketing Strategy
    Social Media Marketing For Amazon Sellers: 5 Hot Tips

      Amazon used the many avenues available through social media to entice users to purchase products. Marketing through social platforms is a major new cost of revenue source, and Amazon sellers shouldn’t be reluctant to approach it that way. In this article, we’ll reveal some tips on social media marketing for Amazon sellers and how…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Apr 01, 2022

  • How to Start Selling on Amazon Europe – A Step by Step Easy Guide
    How to Start Selling on Amazon Europe – A Step by Step Guide

      If you’re not selling on Amazon Europe yet, you’re missing out on a great opportunity to expand your business. While it isn’t yet present in all EU countries, Amazon Europe has the potential to reach all 28 countries. This, along with Amazon’s commanding logistics systems and the tools Amazon offers, should serve as incentives…

    Avatar for Emilie Angri

    Emilie Angri
    on Mar 29, 2022

  • Why Cross-Channel Marketing Is Vital for Amazon Sellers?
    Why Is It Vital to Use Cross-Channel Marketing on Amazon?

      The Internet shouts at every corner of different cross-channel marketing opportunities you have as an Amazon seller. But what does it really mean for your business, and what’s involved in acquiring customers across many channels? And once you’ve got them, how do you keep them coming back? After you read this article, these questions…

    Avatar for Vitalii Khyzhniak

    Vitalii Khyzhniak
    on Mar 24, 2022

  • How to Fix Stranded Inventory?
    What is Amazon Stranded Inventory and How to Fix It?

      If you have FBA inventory without active offers that is neither moving to customers nor back to you, Amazon considers it stranded. When that happens, you have a massive problem, as non-moving inventory will eat into your FBA overhead while damaging your Inventory Performance Index. That could become an even bigger issue nearing the end…

    Avatar for Rachel Go

    Rachel Go
    on Jul 29, 2022

  • How to Find Influencers on Amazon
    How to Find Amazon Influencers for Sellers?

      Read on how to find Amazon influencers, how you can benefit from the Influencer Program, and how it works.   Table of content Who Are Amazon Influencers? What Is the Amazon Influencer Program? Influencer Program for Sellers: How Does It Work? How Does Influencer Program Differ from Associate Program? Why Is Amazon Influencer Program…

    Avatar for Anastasia Selukova

    Anastasia Selukova
    on Jul 22, 2022

  • Increase Average Order Value Using Product Bundling
    How to Use Products Bundles to Increase Average Order Value

      As competition increases in the eCommerce market, finding ways to increase average order value (AOV) is essential. But what’s the best way to do it? More ads, new packaging, or higher prices? Product bundling is one of the most effective ways to boost AOV while maintaining a good buyer experience. With product recommendations generating…

    Avatar for Rachel Go

    Rachel Go
    on Jul 20, 2022

  • the amazon fba holiday calendar
    Amazon FBA Holiday Schedule 2022 – Key Dates for Sellers

      Having a coherent strategy in place to ensure you stay in stock during peak season is critical for succeeding on Amazon. However, it can be challenging to foresee, especially regarding global supply chain problems, current storage restrictions, and changes in customer behavior. Therefore, we prepared an Amazon FBA holiday calendar that underlines the most…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Jul 14, 2022

  • how to rank higher on amazon search
    How to Rank Higher on Amazon – 28 Ranking Factors

      It is a number that explains the relationship among selling items within one category and depends on how efficiently they sell. The lower the number, the better an item is selling. For example, if a sales rank is 1, your product surpasses competitors in sales. Knowing how to rank higher on Amazon search takes…

    Avatar for Anastasia Selukova

    Anastasia Selukova
    on Jul 07, 2022

  • What is Amazon Demand Side Platform (DSP)?
    What is Amazon DSP (Demand Side Platform)?

      Over some time, advertising on Amazon conveys how important an external promotion is for sellers who have intentions to expose their brands and products to a new and broader audience. Amazon Attribution, a recent addition to Amazon tools, is an effective follow-up to other off-Amazon advertising solutions like Amazon DSP. Since Amazon DSP has…

    Avatar for Ihor Dubovetskyi

    Ihor Dubovetskyi
    on Jul 06, 2022

  • Amazon Product Research
    Amazon Product Research Tips & Insights 2022

      One of the fundamental tasks of a third-party merchant on Amazon is to conduct product research. Amazon product research is a crucial task every seller must perform to help them understand the current market condition, analyze their competitors, and improve customer satisfaction.   If you are an FBA seller struggling with FBA product research or…

    Avatar for Junel Ayala

    Junel Ayala
    on Jul 05, 2022

  • Best Amazon Agencies
    Top 16 Best Amazon Marketing Agencies for 2022

      Today, Amazon has over 150 million mobile users, with 89% stating they are more likely to purchase products from Amazon than any other eCommerce website. As Amazon’s marketing channels increase in popularity, the best Amazon agencies are in demand for their expertise and insights. Startups need a digital agency that shares their mission and…

    Avatar for Victoria Melnychuk

    Victoria Melnychuk
    on Jun 28, 2022

Amazon External Traffic Guide